Netflix Algorithm Defaults To “White” Content, Sweeps Diversity Under the Rug
April 1, 2016
The article Marie Claire titled Blackflix; How Netflix’s Algorithm Exposes Technology’s Racial Bias, delves into the racial ramifications of Netflix’s much-lauded content recommendation algorithm. Many users may have had strange realizations about themselves or their preferences due to collisions with the system that the article calls “uncannily spot-on.” To sum it up: Netflix is really good at showing us what we want to watch, but only based on what we have already watched. When it comes to race, sexuality, even feminism (how many movies have I watched in the category “Movies With a Strong Female Lead?”), Netflix stays on course by only showing you similarly diverse films to what you have already selected. The article states,
“Or perhaps I could see the underlying problem, not in what we’re being shown, but in what we’re not being shown. I could see the fact that it’s not until you express specific interest in “black” content that you see how much of it Netflix has to offer. I could see the fact that to the new viewer, whose preferences aren’t yet logged and tracked by Netflix’s algorithm, “black” movies and shows are, for the most part, hidden from view.”
This sort of “default” suggests quite a lot about what Netflix has decided to put forward as normal or inoffensive content. To be fair, they do stress the importance of logging preferences from the initial sign up, but there is something annoying about the idea that there are people who can live in a bubble of straight, white, (or black and white) content. There are among those people some who might really enjoy and appreciate a powerful and relevant film like Fruitvale Station. If it wants to stay current, Netflix needs to show more appreciation or even awareness of its technical bias.
Chelsea Kerwin, April 1, 2016
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Change Is Hard, Especially in the User Interface
March 22, 2016
One of the most annoying things in life is when you go to the grocery store and notice they have rearranged the entire place since your last visit. I always ask myself the question, “Why grocery store people did you do this to me?” Part of the reason is to improve the shopping experience and product exposure, while the other half is to screw with customers (I cannot confirm the latter). According to the Fuzzy Notepad with its Pokémon Evee mascot the post titled “We Have Always Been At War With UI” explains that programmers and users have always been at war with each other when it comes to the user interface.
Face it, Web sites (and other areas of life) need to change to maintain their relevancy. The biggest problem related to UI changes is the roll out of said changes. The post points out that users get confused and spend hours trying to understand the change. Sometimes the change is announced, other times it is only applied to a certain number of users.
The post lists several changes to UI and how they were handled, describing how they were handled and also the programming. One constant thread runs through the post is that users simply hate change, but the inevitable question of, “Why?” pops up.
“Ah, but why? I think too many developers trot this line out as an excuse to ignore all criticism of a change, which is very unhealthy. Complaints will always taper off over time, but that doesn’t mean people are happy, just that they’ve gone hoarse. Or, worse, they’ve quietly left, and your graphs won’t tell you why. People aren’t like computers and may not react instantly to change; they may stew for a while and drift away, or they may join a mass exodus when a suitable replacement comes along.”
Big data can measure anything and everything, but the data can be interpreted for or against the changes. Even worse is that the analysts may not know what exactly they need to measure. What can be done to avoid total confusion about changes is to have a plan, let users know in advance, and even create tutorial about how to use the changes. Worse comes to worse, it can be changed back and then we move on.
Whitney Grace, March 22, 2016
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Major SharePoint Features Disclosed
June 23, 2015
SharePoint Server 2016 has caused quite a stir, with users wondering what features will come through in the final version. At Microsoft Ignite last month, rumors turned to legitimate features. Read more about separating fact from fiction in the newest SharePoint release in the CIO article, “Top 4 Revelations about SharePoint.”
The article begins:
“Some of the biggest news to come out of Microsoft Ignite last month was the introduction and the first public demonstration of SharePoint Server 2016 – a demo that quelled a lot of speculation and uneasiness in the SharePoint administrator community. Here are the biggest takeaways from the conference, with an emphasis on the on-premises product.”
The article goes on to say that users can look forward to a full on-premises version, bolstered administrative features, four roles to divide the workload, and an emphasis on hybrid functions. For users that need to stay in the loop with SharePoint updates and changes, stay tuned to ArnoldIT.com. Stephen E. Arnold is a longtime leader in search, and his Web site offers a unique SharePoint feed to keep all the latest tips, tricks, and news in one convenient location.
Emily Rae Aldridge, June 23, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Search Improvements at Twitter
June 18, 2015
Search hasn’t exactly been Twitter’s strong point in the past. Now we learn that the site is rolling out its new and improved search functionality to all (logged-in) users in TechCrunch’s article, “Twitter’s New Search Results Interface Expands to All Web Users.” Reporter Sarah Parez tells us:
“Twitter is now rolling out a new search results interface to all logged-in users on the web, introducing a cleaner look-and-feel and more filtering options that let you sort results by top tweets, ‘live’ tweets, accounts, photos, videos, news and more. The rollout follows tests that began in April which then made the new interface available to a ‘small group’ of Twitter users the company had said at the time. The updated interface is one of the larger updates Twitter’s search engine has seen in recent months, and it’s meant to make the search interface itself easier to use in terms of switching between tweets, accounts, photos and videos.”
Twitter has been working on other features meant to make the site easier to use. For example, the revamped landing page will track news stories in specified categories. Users can also access the latest updates through the “instant timeline” or “while you were away” features. The article supplies a few search-interface before-and-after screenshots. Naturally, Twitter promises to continue improving the feature.
Cynthia Murrell, June 18, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
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