The State Department Delves into Social Media
October 13, 2015
People and companies that want to increase a form of communication between people create social media platforms. Facebook was invented to take advantage of the digital real-time environment to keep people in contact and form a web of contacts. Twitter was founded for a more quick and instantaneous form of communication based on short one hundred forty character blurbs. Instagram shares pictures and Pinterest connects ideas via pictures and related topics. Using analytics, the social media companies and other organizations collect data on users and use that information to sell products and services as well as understanding the types of users on each platform.
Social media contains a variety of data that can benefit not only private companies, but the government agencies as well. According to GCN, the “State Starts Development On Social Media And Analytics Platform” to collaborate and contribute in real-time to schedule and publish across many social media platforms and it will also be mobile-enabled. The platform will also be used to track analytics on social media:
“For analytics, the system will analyze sentiment, track trending social media topics, aggregate location and demographic information, rank of top multimedia content, identify influencers on social media and produce automated and customizable reports.”
The platform will support twenty users and track thirty million mentions each year. The purpose behind the social media and analytics platform is still vague, but the federal government has proven to be behind in understanding and development of modern technology. This appears to be a step forward to upgrade itself, so it does not get left behind. But a social media platform that analyzes data should have been implemented years ago at the start of this big data phenomenon.
Whitney Grace, October 13, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Facebook on Top of App Sales
October 7, 2015
While Facebook is a common social media tool and it does not make headlines as much as it used to, except when it added the new GIF function and angers users by rearranging its options, it now has something even more exciting to shout about. Business Insider reported that, “Facebook’s WhatsApp Hits Another Major Milestone” with a messaging app that it bought back in 2014.
Facebook bought WhatsApp for $19 billion and since its purchase its growth has exploded. There are now nine hundred million active users and it could jump to one billion by the end of the year. Compared to its competitors Viber and WeChat, however, is not bringing in much profit. Zuckerberg has plans for WhatsApp and has asked his investors to be patience. He wants WhatsApp to be a “natural place for people to communicate with businesses.”
” ‘The long-term bet is that by enabling people to have good organic interactions with businesses, that will end up being a massive multiplier on the value of the monetization down the road, when we really work on that, and really focus on that in a bigger way,’ Zuckerberg said.”
Zuckerberg knows what he is doing. He is setting up a messenger platform that people trust, enjoy, and is popular. When you have access to nine hundred million active users and want to grow it to one billion, there are definitely plans to monetize it. We just have to wait.
Whitney Grace, October 7, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Share by from StoryCloud Reigns in Control of Online Content by Content Creator
October 1, 2015
The article titled Permission Based Publishing Lets Users Keep Control of Content on Beta News describes an innovative approach to allowing online content publishers a tighter grip on how their content is disbursed. StoryCloud, the permission-based publishing provider of Share By, explains the myriad potential uses for their platform, from teachers measuring a class’s understanding of the homework assignment to a musical group sharing a song with specific subscribers. The article explains how the platform functions,
“By using permission-based technology that is tightly integrated with social networking, analytics and ecommerce, Share By allows content providers to easily determine who sees their content, when, and from what location. Other permissions include duration, view or download limits and scheduling time periods for sharing and the devices that are permitted. Once content providers upload content to StoryCloud and determine permissions, they receive a unique URL which can be shared with any online audience, including Facebook and Twitter.”
Beyond the privacy and control aspects of Share By, there is also the ability to graphically analyze the content they have released online. For most individuals, this might just mean checking in on who really spent time consuming the content, but for companies it means monetization. They can charge per viewing and offer subscriptions without worrying about people getting the content without consent.
Chelsea Kerwin, October 01, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Reddit’s Extended Family
October 1, 2015
I have a problem. I have a Reddit addiction. My addiction is so bad that I once meant to spend five minutes on the news site, when I ended up spending five hours. To control my compulsions, I only allow myself to read the first hundred posts and if I have finished my work, the first two hundred. I am currently in the process to kick the Reddit habit, so I will be a more productive person. But then I came across this article on Chi-Nese: “20 Great Reddit Alternatives You Should Know.”
Just as I thought I did not have enough Web sites on my RSS feed, now I have these lovely alternatives. Here is the scoop:
“Reddit is the most popular social bookmarking site celebrating 10-year anniversary of existence nowadays. Reddit has accumulated over 16 billion up-votes, over 1 billion comments and over 190 million posts, which are – compared to other Reddit alternatives – enormous numbers. Despite the fact that Reddit is a website with a massive number of users and posts, below is a list of international Reddit alternatives that have great potential, and are definitely worth a try!”
Most of these Reddit alternatives are in a foreign language (not English), but some of ones to make the list are Hubski, PushedUp, Qetzl, Voat.co, and 3tags.
I am surprised that Fark did not make the list. Fark is the “original” Reddit, but it focuses on aggregating outlandish news content. There goes my productivity!
Whitney Grace, October 1, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
A Fun Japanese Elasticsearch Promotion Video
September 10, 2015
Elasticsearch is one of the top open source search engines and is employed by many companies including Netflix, Wikipedia, GitHub, and Facebook. Elasticsearch wants to get a foothold into the Japanese technology market. We can assume, because Japan is one of the world’s top producers of advanced technology and has a huge consumer base. Once a technology is adopted in Japan, you can bet that it will have an even bigger adoption rate.
The company has launched a Japanese promotional campaign and a uploaded video entitled “Elasticsearch Product Video” to its YouTube channel. The video comes with Japanese subtitles with appearances by CEO Steven Schuurman, VP of Engineering Kevin Kluge, Elasticsearch creator Shay Bannon, and VP of Sales Justin Hoffman. The video showcases how Elasticsearch is open source software, how it has been integrated into many companies’ frameworks, its worldwide reach, product improvement, as well as the good it can do.
Justin Hoffman said that, “I think the concept of an open source company bringing a commercial product to market is very important to our company. Because the customers want to know on one hand that you have the open source community and its evolution and development at the top of your priority list. On the other hand, they appreciate that you’re innovating and bringing products to market that solve real problems.”
It is a neat video that runs down what Elasticsearch is capable of, the only complaint is that bland music in the background. They could benefit from licensing the Jive Aces “Bring Me Sunshine” it relates the proper mood.
Whitney Grace, September 10, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Yammer Improvements and Changes on the Horizon
August 27, 2015
A few years ago, Yammer was an integral part of SharePoint’s marketing campaign as they sought to persuade users that they were moving toward a focus on social. With the upcoming release of SharePoint 2016, social is still important, although it feels less forced and more natural this time around. There will be changes to Yammer and Redmond Magazine covers it in their article, “Microsoft Announces Yammer Improvements To Come While Deprecating Some Yammer SharePoint Apps.”
The article says:
“Microsoft announced this week that it is working on a more team-oriented Yammer, and it will be bringing along some mobile app improvements, too. Yammer is Microsoft’s enterprise-grade social networking application that’s part of some Office 365 subscription plans. Yammer can be used as a standalone service, but it’s also used with SharePoint Server products and SharePoint Online implementations.”
To stay current on what else may change with the release of SharePoint Server 2016, stay tuned to ArnoldIT.com. Stephen E. Arnold is an expert on search and the enterprise. His dedicated SharePoint feed is a great way to stay up to date on the latest new surrounding SharePoint.
Emily Rae Aldridge, August 27, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Sensible Advice on Content Marketing
August 21, 2015
Here’s a post on structured-content marketing that is refreshingly free of semantic search baloney. Tatiana Tilearcio at Synthesio shares what she learned from a seminar in, “Four Insights from a Content Marketing Crash Course.” The symposium, scheduled to be repeated in October in Connecticut, was presented by content-strategy outfit Content Boost. Tilearcio’s first takeaway promotes a firm foundation; she writes:
“Get Organized And Understand Your Goals Before You Create Your Content Marketing Plan.
Before you sit down to put together your strategic plan, you have to know the answer to the question ‘what’s the purpose for your content marketing, and what will it do to your brand?’ To do this, you need to first create a dream wish-list of what you would like to see for your brand. Next, you need to address how you want to go about enhancing your brand’s content marketing efforts and what your budget is. When creating a content marketing plan, or any marketing plan, a budget is essential. Without a proper budget of what your plan will cost, your ideas will never come to fruition. If you have identified all of this, then you are already well on your way to understanding what your campaign strategy is.”
The article also discusses blending efforts in blogging, social media, and email; co-sourcing content; ensuring users find value in gated assets; repurposing content; and the importance of strong titles. See the post for more details on each of these points. Based in Norwalk, Connecticut, Content Boost is part of the Technology Marketing Corporation, aka TMCnet.
Cynthia Murrell, August 21, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Search Your Yahoo Mail? Yeah, Right
August 19, 2015
While Web site search used to be considered the worst before Google released a high-performing search widget, the title now officially goes to email search. Nobody wants to search through their email to find a missing email and you are doomed if you even think about using a mail application such as Outlook or Apple Mail. In part of its rebranding effort, Yahoo is taking measures to fix email search, says the New York Times in “Yahoo Tweaks Email To Make Search More Personal.”
Yahoo has been working for a year to improve email search and now Yahoo mail has implemented the changes. It now offers auto complete and suggestions when a search term is typed into the query box. It will also index attachments and links included in emails, so users do not have to find the actual email they were in. The sorting options have also been updated and social media accounts can now be synced.
The changes are small and the auto complete/suggestions usually revert to basic keyword suggestions, but it is a step in the right direction. Yahoo does not want to overhaul the mail system too quickly, because, as anyone knows, too many changes at once are upsetting to users.
“Instead, Yahoo is subtly making changes. Last month, for example, it added a small plus button to the bottom right of the window used to compose emails. If you click on that button, you can drag and drop photos and documents from your email archive, pull in an animated GIF from Yahoo’s Tumblr social network, or add the results of a web search.”
Yahoo made a good business choice and is working to improve its email and other applications. It will be interesting to watch the changes unfold.
Whitney Grace, August 19, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Facebook Number One Security Compromiser
August 18, 2015
While Facebook is a good way for a company to engage with clients and even “humanize” the business, according to Zerofox’s article, “Cisco: Facebook Scams Are Attackers’ #1 Choice For Breaches” Facebook is the number way for a criminal to learn about organization and hack into its system. Cisco conducted a 2015 Midyear Security Report that researches how cyber criminals are exploiting social media to their own advantage.
The article describes potential targets as easy and click-happy:
“Facebook’s 1.49 billion monthly active users make it the world’s largest nation-state, used by 70% of American each day. It is, for better or worse, a nation without borders. Adversaries exploit the social media giant for its sheer size and trusted nature, making it the medium of choice for both inexperienced and sophisticated network hackers alike. For the adversary, the barriers to entry have never been lower, and the targets have never been more trusting and click-happy.”
Other security organizations confirm the findings and some of it comes from people simply being too trusting such as accepting friend requests from unfamiliar people. McAfee discovered that employees became cybercrime victims on social media over other business applications.
While Facebook might be the number one platform to attract criminals. Twitter is used to attack government organizations and other popular platforms are also dealing with loads of fake profiles. It does not come as a surprise, considering Facebook is now the “Walt-Mart” of social media information. What types of scams are people falling victim too? Is it just stolen passwords and information or are they giving their personal information away?
Whitney Grace, August 18, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Social Media Litigation is On the Rise
August 12, 2015
When you think about social media and litigation, it might seem it would only come up during a civil, domestic, criminal mischief, or even a thievery suit. Businesses, however, rely on social media outlets like Facebook, Twitter, and Instagram to advertise their services, connect with their clients, and increase their Web presence. It turns out that social media is also playing a bigger role not only for social cases, but for business ones as well. The X1 eDiscovery Law and Tech Blog posted about the “Gibson Dunn Report: Number of Cases Involving Social Media Evidence ‘Skyrocket’” and how social media litigation has increased in the first half of 2015.
The biggest issue the post discusses is the authenticity of the social media evidence. A person printing out a social media page or summarizing the content for court does not qualify as sufficient evidence. The big question right now is how to guarantee that social media passes an authenticity test and can withstand the court proceedings.
This is where eDiscovery software comes into play:
“These cases cited by Gibson Dunn illustrate why best practices software is needed to properly collect and preserve social media evidence. Ideally, a proponent of the evidence can rely on uncontroverted direct testimony from the creator of the web page in question. In many cases, such as in the Vayner case where incriminating social media evidence is at issue, that option is not available. In such situations, the testimony of the examiner who preserved the social media or other Internet evidence “in combination with circumstantial indicia of authenticity (such as the dates and web addresses), would support a finding” that the website documents are what the proponent asserts.”
The post then goes into a spiel about how the X1 Social Discovery software can make social media display all the “circumstantial indicia” or “additional confirming circumstances,” for solid evidence in court. What authenticates social media is the metadata and a MD5 checksum aka “hash value.” What really makes the information sink in is that Facebook apparently has every twenty unique metadata fields, which require eDiscovery software to determine authorship and the like. It is key to know that everything leaves a data trail on the Internet, but the average Google search is not going to dig it up.
Whitney Grace, August 12, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
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