Twitter Fingers May Be Sharing News Story Links but That Does Not Mean Anyone Read the Article
December 14, 2016
The article on ScienceDaily titled New Study Highlights Power of Crowd to Transmit News on Twitter shows that Twitter is, in fact, good at something. That something is driving recommendations of news stories. A study executed by Columbia University and the French National Institute found that the vast majority of clicks on news stories is based on reader referrals. The article details the findings:
Though far more readers viewed the links news outlets promoted directly on Twitter… most of what readers shared and read was crowd-curated. Eighty-two percent of shares, and 61 percent of clicks, of the tweets in the study sample referred to content readers found on their own. But the crowd’s relative influence varied by outlet; 85 percent of clicks on tweets tied to a BBC story came from reader recommendations while only 10 percent of tweets tied to a Fox story did.
It will come as no shock that people are getting a lot more of their news through social media, but the study also suggests that people are often sharing stories without reading them at all. Indeed, one of the scientists stated that the correlation between likes, shares, and actual reads is very low. The problem inherent in this system is that readers will inevitably only look at content that they already agree with in a news loop that results in an even less informed public with even more information at their fingertips than ever before. Thanks Twitter.
Chelsea Kerwin, December 14, 2016
Chris McNulty at SharePoint Fest Seattle
June 18, 2015
For SharePoint managers and users, continued education and training is essential. There are lots of opportunities for virtual and face-to-face instruction. Benzinga gives some attention to one training option, the upcoming SharePoint Fest Seattle, in their recent article, “Chris McNulty to Lead 2 Sessions and a Workshop at SharePoint Fest Seattle.”
The article begins:
“Chris McNulty will preside over a full day workshop at SharePoint Fest Seattle on August 18th, 2015, as well as conduct two technical training sessions on the 19th and 20th. Both the workshops and sessions are to be held at the Washington State Convention Center in downtown Seattle.”
In addition to all of the great training opportunities at conferences and other face-to-face sessions, staying on top of the latest SharePoint news and online training opportunities is also essential. For a one-stop-shop of all the latest SharePoint news, stay tuned to Stephen E. Arnold’s Web site, ArnoldIT.com, and his dedicated SharePoint feed. He has turned his longtime career in search into a helpful Web service for those that need to stay on top of the latest SharePoint happenings.
Emily Rae Aldridge, June 18, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
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