RichRelevance Promises Complete Omnichannel Personalization
May 7, 2015
The article on MarketWatch titled RichRelevance Extends Its Partner Ecosystem to Support True Omnichannel Personalization predicts the consequences of San Francisco-based company RichRelevance’s recent announcement that they will be amping up partner support in order to improve the continuity of the customer experience across “web, mobile, call center and store.” The article explains what is meant by omnichannel personalization and why it is so important,
“Personalization has emerged as the most important strategic imperative for global businesses,” said Eduardo Sanchez, CEO of RichRelevance. “Our partner ecosystem provides our customers with a unique resource to support the implementation of different components of the Relevance Cloud in their business, as well as customize personalization according to the highly specific demands of their own businesses and consumer base.” Gartner predicts that 89% of companies plan to compete primarily on the basis of the customer experience by 2016…”
The Relevance Cloud is available for Richrelevance partners and includes such core capabilities as Pre-built personalization apps for recommendations and search, the Open Innovation Platform for Build, and Relevance in Store for the reported 90% of sales that occur in-store. The announcement ensures that the collaboration Richrelevance emphasizes with its partners will really range all areas of customer engagement.
Chelsea Kerwin, May 7, 2014
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Survival of SharePoint and the Big Bang Theory
May 5, 2015
The ebb and flow of SharePoint expansion and contraction can be described as a “big bang theory” of sorts. This cyclical pattern can be seen in many businesses, but Redmond Magazine helps readers see the cycle in SharePoint. Read more in their article, “The SharePoint Big Bang Theory.”
The article sums up the illustration:
“As Microsoft added capabilities to SharePoint over the years, and provided the flexibility to configure or customize its features to meet just about any business requirement, the success of the platform exploded . . . End users and administrators alike started thinking about their information architecture and information governance policies. Companies . . . began consolidating their efforts, and started to move their businesses toward a more structured content management strategy . . . [then] the rise of the enterprise social networks (ESNs) and cloud-based file sharing solutions have had (are having) a contracting effect on those intranet and structured collaboration plans. Suddenly end users seem to be totally in charge.”
There’s no doubt that SharePoint has learned to weather the turbulent changes of the last twenty years. In some ways, their adaptability is to be applauded. And yet, most users know the platform is not perfect. To stay attuned to what the next twenty years will bring, keep an eye on ArnoldIT.com. Stephen E. Arnold has made a career of out reporting on all things search, and his dedicated SharePoint feed distills the information down into an easily digestible platform.
Emily Rae Aldridge, May 5, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
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