SharePoint Fest Coming to Seattle
March 31, 2015
SharePoint training and education is essential for any SharePoint manager and daily user. The updates and changes are so constant that a concerted effort must be made to stay on top of the latest news. One way to stay in touch is to attend a conference, which provides a concentrated burst of information. SharePoint Fest is one notable event and the details of SharePoint Fest 2015 are available in the Benzinga article, “SharePoint Fest Announced for Seattle Washington August 18-20.”
The article begins:
“After an attendance setting record conference in Washington DC, SharePoint Fest will be setting its sights on Seattle. This 13th iteration of SharePoint Fest will take place in Microsoft’s backyard at the Washington State Convention Center . . . The event will consist of pre-conference workshops on August 18th, followed by a two-day conference August 19-20.”
For those who are interested in a daily, low-investment way to stay on top of the latest SharePoint developments, consider ArnoldIT.com. Stephen E. Arnold is a long-time expert in search, and his dedicated SharePoint feed is a concentrated place for SharePoint news, tips, and tricks. Consider adding an ArnoldIT reading it to your daily routine.
Emily Rae Aldridge, March 31, 2015
Stephen E Arnold, Publisher of CyberOSINT at www.xenky.com
Data and Marketing Come Together for a Story
March 23, 2015
An article on the Marketing Experiments Blog titled Digital Analytics: How To Use Data To Tell Your Marketing Story explains the primacy of the story in the world of data. The conveyance of the story, the article claims, should be a collaboration between the marketer and the analyst, with both players working together to create an engaging and data-supported story. The article suggests breaking this story into several parts, similar to the plot points you might study in a creative writing class. Exposition, Rising Action, Climax, Denouement and Resolution. The article states,
“Nate [Silver] maintained throughout his speech that marketers need to be able to tell a story with data or it is useless. In order to use your data properly, you must know what the narrative should be…I see data reporting and interpretation as an art, very similar to storytelling. However, data analysts are too often siloed. We have to understand that no one writes in a bubble, and marketing teams should understand the value and perspective data can bring to a story.”
Silver, Founder and Editor in Chief of FiveThirtyEight.com is also quoted in the article from his talk at the Adobe Summit Digital Marketing Conference. He said, “Just because you can’t measure it, doesn’t mean it’s not important.” This is the back to the basics approach that companies need to consider.
Chelsea Kerwin, March 23, 2015
Stephen E Arnold, Publisher of CyberOSINT at www.xenky.com
Zementis and Software AG Team Up
March 18, 2015
I learned that Software AG (a digital business platform for enterprises) and Zementis (a company that empowers Big Data insights) have teamed up. According to “Zementis and Software AG Announce Joint Solution at CeBIT 2015”, the new solution is Apama, an analytics platform. It is:
designed to rapidly process streaming, fast-moving and real-time data sets at massive scale to support intelligent, automated actions and rapid, insightful business decisions. Its functionality comprises event processing, messaging, in-memory data management and visualization. The Apama platform allows businesses to analyze and act on high-volume business operations and customer interactions in real-time. It rapidly correlates, aggregates and detects patterns across large volumes of fast-moving data from multiple sources, so that business decision makers can take the right action at the right time.
The software allows the user to design and visualize real-time analytics, connect to streaming and static data, and detect and analyze patterns in real time.
The system can be used for multi channel fraud detection, risk based product pricing, and risk based capital management. No word about the system’s application to law enforcement and intelligence tasks.
Stephen E Arnold, March 18, 2015
Stephen E Arnold, Publisher of CyberOSINT at www.xenky.com
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