Make Mine Mobile Search
May 21, 2015
It was only a matter of time, but Google searches on mobile phones and tablets have finally pulled ahead of desktop searches says The Register in “Peak PC: ‘Most’ Google Web Searches ‘Come From Mobiles’ In US.” Google AdWords product management representative Jerry Dischler said that more Google searches took place on mobile devices in ten countries, including the US and Japan. Google owns 92.22 percent of the mobile search market and 65.73 percent of desktop searches. What do you think Google wants to do next? They want to sell more mobile apps!
The article says that Google has not shared any of the data about the ten countries except for the US and Japan and the search differential between platforms. Google, however, is trying to get more people to by more ads and the search engine giant is making the technology and tools available:
“Google has also introduced new tools for marketers to track their advertising performance to see where advertising clicks are coming from, and to try out new ways to draw people in. The end result, Google hopes, is to bring up the value of its mobile advertising business that’s now in the majority, allegedly.”
Mobile ads are apparently cheaper than desktop ads, so Google will get lower revenues. What will probably happen is that as more users transition to making purchases via phones and tablets, ad revenue will increase vi mobile platforms.
Whitney Grace, May 21, 2015
Stephen E Arnold, Publisher of CyberOSINT at www.xenky.com
Eric Schmidt On Search Ambition and Attitude at the GOOG
May 20, 2015
The article on Business Insider titled Google’s Former CEO Reveals The Complicated Search Question He Wants Google To Be Able To Answer reports on Eric Schmidt’s speech in Berlin where he mentioned the hurdles Google is yet to overcome. Obviously, Google is an incredibly ambitious company, and should never be satisfied. He spelled out one particular question he would like the search engine to be able to answer,
“Try a query like ‘show me flights under €300 for places where it’s hot in December and I can snorkel,'” Schmidt says. “That’s kind of complicated: Google needs to know about flights under €300; hot destinations in winter; and what places are near the water, with cool fish to see. That’s basically three separate searches that have to be cross-referenced to get to the right answer. Sadly, we can’t solve that for you today. But we’re working on it.”
Schmidt also argued on behalf of Google in regards to the EU investigation into Google possibly favoring its own results rather than a fair spread of companies. Schmidt claimed that Google is most interested in simplifying search for users, rather than obliging users to click around. Since Google search is admittedly ad-oriented, Schmidt’s position seems to be at least semi-accurate.
Chelsea Kerwin, May 20 , 2014
Stephen E Arnold, Publisher of CyberOSINT at www.xenky.com
Open Source Conquers Proprietary Software, Really?
May 19, 2015
Open source is an attractive option for organizations wanting to design their own software as well as saving money of proprietary licenses. ZDNet reports that “It’s An Open Source World-78 Percent of Companies Run Open Source Software”, but the adopters do not manage their open source systems very well. Every year Black Duck Software, an open source software logistics and legal solutions provider, and North Bridge, a seed to growth venture capital firm, run the Future of Open Source Survey. Organizations love open source, but
“Lou Shipley, Black Duck’s CEO, said in a statement, ‘In the results this year, it has become more evident that companies need their management and governance of open source to catch up to their usage. This is critical to reducing potential security, legal, and operational risks while allowing companies to reap the full benefits OSS provides.’”
The widespread adoption is due to people thinking that open source software is easier to scale, has fewer security problems, and much faster to deploy. Organizations, however, do not have a plan to manage open source, an automated code approval process, or have an inventory of open source components. Even worse is that they are unaware of the security vulnerabilities.
It is great that open source is being recognized as a more viable enterprise solution, but nobody knows how to use it.
Whitney Grace, April 19, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Behind The Google X Doors
May 18, 2015
Google X is Google’s top-secret laboratory, where the company develops new, innovative technology projects. The main purpose behind Google X is to make technology more adaptable, useful, as well as improve people’s lives. The Google Glass was one of their projects, so is Project Loon, where giant, high altitude balloons are released into the sky to bring Internet services to rural areas. Also do not forget the driverless car. EWeek has listed “10 Bold Google X Projects Aiming For Tech Breakthroughs,” exploring the new wonders that could eventually be available to your or me.
Are you interested in cleaner, renewable energy? So are the folks at Makani Power, a Google X project that builds wind turbines and then makes them airborne using kites. The wind turbines make energy for human consumption. While energy is important for modern human life, health is a big issue too.
Google X has four projects dedicated to learning more about the human body and disease. One is a contact lens measure glucose levels in tears, so diabetics will not have to prick themselves with needles to measure their sugar levels. The Baseline Study project analyzes medical information and uses genomics to define what the human body actually is. This project’s goal is to predict major diseases before their onset. Life Labs, acquired in 2014, invented a spoon device that counteracts Parkinson’s disease. The most astounding is something out of a science-fiction novel:
“Google X is in the nanoparticles business. The company in October unveiled a platform that uses nanoparticles to detect disease. In January, it followed that up with the announcement of the creation of synthetic skin as a proof-of-concept to show what nanoparticle technology might achieve in human biology and health.”
Nanoparticles? Self-driving cars? Wind turbines on kites? What will Google X work on next?
Whitney Grace, May 18, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Oracle is Rocking COLLABORATE
April 15, 2015
News is already sprouting about the COLLABORATE 15: Technology and Applications Forum for the Oracle Community, Oracle’s biggest conference of the year. BusinessWire tells us that Oracle CEO Mark Hurd and Chief Information Officer and Senior VP Mark Sunday will be keynote speakers, says “Oracle Applications Users Group Announces Oracle’s Key Role at COLLABORATE 15.”
Hurd and Sunday will be delivering key insights into Oracle and the industry at their scheduled talks:
“On Tuesday, Sunday discusses the need to keep a leadership edge in digital transformation, with a special focus on IT leadership in the cloud. Sunday will build upon his keynote from two years ago, giving attendees better insight into adopting a sound cloud strategy in order to ensure greater success. On Wednesday, Hurd shares his insights on how Oracle continues to drive innovation and protect customer investments with applications and technology. Oracle remains the leading organization in the cloud, and Hurd’s discussion focuses on how to modernize businesses in order to thrive in this space.”
Oracle is really amping up the offerings at this year’s conference. They will host the Oracle User Experience Usability Lab, Oracle Proactive Support Sessions, Oracle Product Roadmap Session, and more to give attendees the chance to have direct talks with Oracle experts to learn about strategies, functionality, products, and new resources to improve their experience and usage. Attendees will also be able to take accreditation tests for key product areas.
COLLABORATE, like many conferences, offers attendees the chance to network with Oracle experts, get professional feedback, and meet others in their field. Oracle is very involved in this conference and is dedicated to putting its staff and products at the service of its users.
Whitney Grace, April 15, 2015
Stephen E Arnold, Publisher of CyberOSINT at www.xenky.com
Apache Sparking Big Data
April 3, 2015
Apache Spark is an open source cluster computing framework that rivals MapReduce. Venture Beat says that people did not pay that much attention to Apache Spark when it was first invented at University of California’s AMPLAB in 2011. The article, “How An Early Bet On Apache Spark Paid Off Big” reports the big data open source supporters are adopting Apache Spark, because of its superior capabilities.
People with big data plans want systems that process real-time information at a fast pace and they want a whole lot of it done at once. MapReduce can do this, but it was not designed for it. It is all right for batch processing, but it is slow and much to complex to be a viable solution.
“When we saw Spark in action at the AMPLab, it was architecturally everything we hoped it would be: distributed, in-memory data processing speed at scale. We recognized we’d have to fill in holes and make it commercially viable for mainstream analytics use cases that demand fast time-to-insight on hordes of data. By partnering with AMPLab, we dug in, prototyped the solution, and added the second pillar needed for next-generation data analytics, a simple to use front-end application.”
ClearStory Data was built using Apache Spark to access data quickly, deliver key insights, and making the UI very user friendly. People who use Apache Spark want information immediately to be utilized for profit from a variety of multiple sources. Apache Spark might ignite the fire for the next wave of data analytics for big data.
Whitney Grace, April 3, 2015
Stephen E Arnold, Publisher of CyberOSINT at www.xenky.com
GitHub: More Than Code
April 1, 2015
Short honk: Google killed off its open source software thing. GitHub seems to be the go to repository. However, GitHub is more than code. Navigate to “Le Code Civil francais, sour Git.” Is it important that a code repository is growing its content pool? Nah, just a blip. There is that denial of service attack. But that is probably unrelated to GitHub’s activities.
Stephen E Arnold, March 31, 2015
Relaxing a Query: PostgreSQL Style
March 22, 2015
If you are a user of PostgreSQL and want to implement fuzzy, relaxed, or “show ‘em something sort of close to the user’s query,” you will want to read “Super Fuzzy Searching on PostgreSQL.” Fuzzy search makes it possible to show a user who is not quite sure how terms appear in an index. Fuzzy is not exactly like “close” in horseshoes. More algorithmic magic is at play in information retrieval systems.
The article explains PostgreSQL fuzzy capabilities and launches into the notion of trigrams. Keep in mind that Manning & Napier (creators of DR LINK) possess some n-gram patents. The old Brainware which may have once been SER) also possesses some n-gram type patents. I recall hearing years ago that Brainware developed a trigram search system which worked reasonably well when looking for similar patent claims. Brainware is now part of a printer company, and I have lost track of the search technology. I suppose I could investigate the Brainware/Lexmark status, but I have other tasks beckoning my attention.
The write up explains how to implement trigrams for PostgreSQL. The code examples are useful and the tips for dealing with large datasets are quite helpful. The author does not mention the n-gram related patents. I assume that the author assumes that the patent holders assume no one is infringing. That is a triple assumption set. int ere sti ngt rig ram coi nci den ce_
Stephen E Arnold, March 22, 2015
DuckDuckGo: Boosting Search via Open Source Cash Donations
March 21, 2015
There are many ways for commercial enterprises to gain traction via open source. Some companies, like IBM, cheerlead for Eclipse and Lucene, among other open source projects. Other companies hold conferences to tout an open source solution and then pitch extra cost add ons like consulting and training so the unfamiliar can become familiar with the “free” software. A few firms slip open source hints into their commercial messages. One company which sells a government- and academic-based search system used “open source” on a Web page. When I pointed this commercial outfit hinting that their for fee, proprietary product was open source, the reference disappeared after a frisky email exchange. It seems that some company presidents do not look at their own firm’s Web sites.
I read “2015 Open Source Donations.” The write up was straightforward, listing various donations from DuckDuckGo to worthy causes. One of these is the Amnesic Incognito Live System or Tails.
I am okay with this support for open source via cash. Many firms have followed the path. I find it interesting that DuckDuckGo, which I understand is essentially a metasearch engine, is following this route.
Other commercial outfits will become more open about their support of open source. After all, why use a commercial, proprietary product when you can use a perfectly good open source product. All one needs is know how. That, of course, is what the open source services firm sell.
DuckDuckGo wants to keep the communities in which it has an interest watered, fed, and loved. Good deal.
Stephen E Arnold, March 21, 2015
IBM Hadoop
March 18, 2015
For anyone who sees setting up an instance of Hadoop as a huge challenge, Open Source Insider points to IBM’s efforts to help in, “Has IBM Made (Hard) Hadoop Easier?” Why do some folks consider Hadoop so difficult? Blogger Adrian Bridgwater elaborates:
“More specifically, it has been said that the Hadoop framework for distributed processing of large data sets across clusters of computers using simple programming models is tough to get to grips with because:
Hadoop is not a database
Hadoop is not an analytics environment
Hadoop is not a visualisation tool
Hadoop is not known for clusters that meet enterprise-grade security requirements
Foundation fixation
This is because Hadoop is a ‘foundational’ technology in many senses, so its route to ‘business usefulness’ is neither direct or clear cut in many cases.”
Hmm. So, perhaps one should understand what Hadoop is and what it does before trying to implement it. Still, the folks at IBM would prefer companies just pay them to handle it. The article cites a survey of “bit-data developers” (commissioned by IBM) that shows about a quarter of the respondents us IBM’s Hadoop. Bridgwater also mentions:
“IBM also recently conducted an independently audited benchmark, which was reviewed by third-party Infosizing, of three popular SQL-on-Hadoop implementations, and the results showed that IBM’s Big SQL was the only Hadoop solution tested that was able to run all 99 Hadoop-DS queries…. Smith says that this new report and benchmark are proof that customers can ask more complex questions of IBM when it comes to Hadoop implementation.”
I’m not sure that’s what those factors prove, but it is clear that many companies do turn to the tech giant for help with Hadoop. But is their assistance worth the cost? Unfortunately, this article includes no word on IBM’s Hadoop pricing.
Cynthia Murrell, March 18, 2015
Stephen E Arnold, Publisher of CyberOSINT at www.xenky.com
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