Automation to Cure Duplicate Content Issues
October 15, 2012
Search Engine Land is shining a light on a common Web site search problem, duplicate content issues. Read the full report in, “An Automated Tool To Eliminate Duplicate Content Issues.”
The author begins:
BloomReach announced a new software product named Dynamic Duplication Reduction (DDR) that aims to eliminate duplicate content issues on web sites. Typically, software tools are known to cause duplicate content issues but this tool promises to reverse it. The tool deeply crawls your web pages and continuously interprets all content on a site. It will automatically discover and act on duplicate pages.
They say an ounce of prevention is worth a pound of cure and in this case the prevention needed is effective Web site indexing. Fabasoft Mindbreeze InSite quickly crawls and indexes all Web site content delivering search results based on relevancy. Misspellings are even corrected with InSite and duplication is prevented. Fabasoft Mindbreeze is a longstanding leader in third party solutions for the enterprise. InSite is quickly becoming the icing on the cake of this industry leader.
Emily Rae Aldridge, October 15, 2012
Sponsored by ArnoldIT.com, developer of Augmentext.
Tips for Creating Content to Attract an Audience
October 10, 2012
Simon Penson started his career as a journalist and magazine editor before turning to the world of online audience creation and has owned and run his own sites. He is also the founder of content led digital marketing agency Zazzle Media, which specializes in content marketing and strategy. In his article, “46 Ways to Kill It with Content,” he concisely delivers a variety of tips to boost online content. Penson includes discussion on creating content ideas and structure, strategy development, as well as content execution and measuring effectiveness. He has this to share about understanding users as part of measuring effectiveness,
Set up goal and funnel tracking as part of any major content creation process and track users through to action. Just ensure that time frames are set in a realistic manner. Too many times this is measured over weeks or a couple of months when it should be a 6-12 month investment that will continue to deliver engaged and targeted visitors for many month to come.
Don’t simply measure outreach by the links earned. Look at referral traffic and brand visibility value also as part of the measurement process.
A successful Web presence depends on having useful and attractive content. MindBreeze InSite understands that an attractive Web site is a company’s digital business card. InSite “turns your website into a user-friendly knowledge portal for your customers. Fabasoft Mindbreeze InSite recognizes correlations and links through semantic and dynamic search processes. This delivers pinpoint accurate and precise “finding experiences.” With no installation or configuration required, InSite can save you valuable resources that can otherwise be spent on developing and managing stellar content.
Philip West, October 10, 2012
Sponsored by ArnoldIT.com, developer of Augmentext.
Oracle Shares Mind Map of RightNow CX Cloud Service
October 10, 2012
As it is wont to do, Oracle recently conducted an educational session, this time about their CX cloud service, RightNow. They have kindly posted some details through their very brief post, “RightNow: an Introduction.” The post is basically a link to a related “mind map”; it reads:
“Today, our CRM Consultant Mr. Suresh conducted an introductory session on Oracle’s popular CX Product ‘RightNow’. Sharing our notes from this event, in Mind Map format.
“Click Here to view the Mind Map in Full Size: http://www.flickr.com/photos/crmit/7870772132/sizes/l/in/photostream/“
Are today’s products too complicated for licensees to understand without a diagram? Go ahead and click on the flickr link and see if you find it helpful. I am not sure it helps me out all that much. A transcript of the session might have been clearer to some. But, different learning styles for different folks, I guess. Perhaps the mind map will speak to you.
Here’s what the RightNow CX Cloud Service product page has to say (in prose form):
“Oracle RightNow CX Cloud Service combines Web, Social and Contact Center experiences for a unified, cross-channel service solution in the Cloud, enabling organizations to increase sales and adoption, build trust and strengthen relationships, and reduce costs and effort. RightNow’s service enterprise platform provides transparent reliability, unmatched security, and total Cloud freedom for mission critical customer experience delivery.”
Cynthia Murrell, October 10, 2012
Sponsored by ArnoldIT.com, developer of Augmentext
Exclusive Interview with Runar Buvik Searchdaimon
October 9, 2012
Runar Buvik, one of the founders of Searchdaimon, told Search Wizards Speak, “Searchdaimon is easy to get started with. It ships ready to run and don’t requires any consultants etc. to get you started. We also have a price advantage over comparable systems.”
In an exclusive interview, Mr. Buvik explains how the combination of robust features, a commitment to openness, and competitive pricing makes Searchdaimon a solution for many organizations.
The company was a spinoff from the information retrieval community at the Norwegian University of Science and Technology (NTNU). Fast Search & Transfer SA, now a unit of Microsoft, was developed by engineers from NTNU. Today, Google and Microsoft have research labs in Trondheim, a city with a strong reputation in information retrieval.
Magnus Galåen and Runar Buvik started working on search and retrieval in 1998. Both studying information retrieval at NTNU. In 2002 we met investors with an interest in information retrieval, Stian Rustad and Espen Øxnes. The idea was that we would commercialize the search technology we developed. Today Searchdaimon is growing rapidly in Europe and the US.
The main features of the system are comparable to the features and functions available from HP Autonomy, Endeca, Exalead, and other aggressively marketed systems. For example, Searchdaimon offers filtering, sorting, content federation, search suggestions, spell checking of user queries, stemming and lemmatization, a graphic interface for the administrative services, logs, statistics, and the other components of a modern enterprise information retrieval system. The Searchdaimon system is an enterprise search solution that can index different content types scattered across multiple servers and storage devices. The system offers full text search to end users.
Mr. Buvik said:
The customer can use either on premises or a cloud-based approach. We designed the system to make it easy to deploy Searchdaimon ES in many ways. Most of our customers either run the system as a virtual machine on the customers VMware/ XEN/ VirtualBox servers or in a cloud.
The system is competitively priced and comes, out of the box with filters to index Web sites, RSS feeds, SharePoint, Microsoft Exchange, Twitter, Zendesk, SuperOffice, WordPress and most types of file shares and databases.
The full text of the interview is available at http://goo.gl/xueGc.
Search Wizards Speak is the largest collection of interviews with leading professionals in search, text analytics, and content processing, There are more than 60 interviews available without charge on the ArnoldIT.com Web site. An index of the interviews is at http://goo.gl/mtOSZ.
Stephen E Arnold, October 9, 2012
Sponsored by Augmentext
WalMart Looks to Semantic Technology to Boost Site Search
October 8, 2012
Claudia Bruemmer, Chief Editor of the TopTenWholesale Newsroom, looks at Wal-Mart’s announcement of using Polaris search for its online retail Web site in the post, “New Semantic Search Engine Boosts Wal-Mart Sales.” Polaris uses semantic technology, which works to uncover the connections between people, events, places, and products. The development of Polaris is explained,
Built in 10 months by a small team in @Wal-MartLabs, the retailer’s research and technology hub, the new Polaris search engine is based on the lab’s Social Genome project, which uses public data on the web, proprietary data, and social media, to identify interesting entities and relationships, then adding them to the Social Genome.
The lab was set up after Wal-Mart’s acquisition last year of Kosmix (Mountain View, California), as Kosmix had developed a social media technology platform that filters and organizes content in social networks in a manner relevant to users.
The move is in response to Wal-Mart’s every growing competition with sites like Amazon and eBay. It is hoped the search will also figure out user intent to deliver better results. A business Web site is the new storefront. When it comes to creating a user-friendly Web site and managing a Web presence, all organizations may want to look closer at their site search. With no installation, configuration or maintenance required, Fabasoft Mindbreeze InSite is designed to instinctively find information on your site with a familiar interface. Here you can read how InSite “recognizes correlations and links through semantic and dynamic search processes. This delivers pinpoint accurate and precise finding experiences.”
Philip West, October 8, 2012
Sponsored by ArnoldIT.com, developer of Augmentext.
Semantic Technology Solutions Beneficial for Life Science
October 5, 2012
Another interesting and highly beneficial use of semantics in the medical field has been discussed recently, according to the article “Using Semantic Technology to Find ‘Green Fields’ in Life Science” on SemanticWeb. The article tells us that the life science industry has needed improved research technology to help discover new opportunities for drug candidates, and Code-N Technology is stepping up. The new cloud-based software will allow chemists to find “green fields” of opportunities by performing concept-based searches.
The article informs us of the specific need for this type of technology:
“‘According to Forbes Magazine, drug lead discovery is stalled because it takes 10 to 16 years and costs between $4 billion and $11 billion to create a successful new drug. And according to the Wall Street Journal, the pharmaceutical industry will lose $35 billion this year due to patent expirations. Code-N has acted to help alleviate these problems by providing next-generation software based on the open-architecture data model adopted by the pharmaceutical industry, which will speed up drug discovery and deliver cures faster.’”
We think this response to Big Data problems in the highly competitive and data-dense pharmaceutical field is innovative. We look forward to seeing more similar cloud computing solutions come forward to make the mass of data more accessible to allow for swift advances in the medical field.
Andrea Hayden, October 05, 2012
Sponsored by ArnoldIT.com, developer of Augmentext.
Making Web Site Search Better for Users and Search Engine Optimization
October 3, 2012
When it comes to improving search engine optimization, there are many services available to choose from. One of these services is discussed in the article, “Smart Rank – Make Your Website Search Engine in a Smart Way.” The author has this to say about the service:
There are many things you have to do if you are looking for a solution regarding making your website top in sales. You would have also come across various seo websites, which are exclusively out there over the internet to help in search engine optimization. A best example for this kind of seo agency is Smart Rank. Smart will help you to increase website traffic without facing the difficulties of technical aspects of search engine optimisation.
The author adds that increasing the bottom line and visibility should be the main focus upon when you own a business or Web site online. And while he advocates Smart Rank, details of the service are not explained but rather that it is simply an easy solution to boost SEO. It may be worth reading into, but you might consider looking at a service with a proven record. Fabasoft Mindbreeze’s InSite solution offers faceted search for your site to give visitors the latest and most relevant content. Additionally, InSite allows you to extract the value of real-time search reporting to give insight so to keep your site optimized.
Philip West, October 3, 2012
Sponsored by ArnoldIT.com, developer of Augmentext.
Semantic Search May have Google on the Offensive
October 2, 2012
Search Engine Watch follows the latest in the world of search and they are filling us in on the latest competition to Google, Wolfram|Alpha’s Siri. Some see semantic search as the future, with Siri being the leader of that particular parade. Google may therefore be in jeopardy of becoming outdated and irrelevant. Read the full analysis in “Is Google Afraid of the Big Bad Wolfram?”
The article also gives a good introduction to the new buzz term semantic web:
Search experts have been talking up the ‘semantic web’ for years and no doubt you will have read about how it will ‘transform the landscape.’ For those that have not yet had had the pleasure, let’s explain the basics of what it really means.
While semantic web has many facets, intrinsically it is about organizing data in a way that helps understand the user intent behind a search query. It makes that process easier by mapping things like the relationship between words and phrases to ‘entities’ (people, places, etc). The word semantics literally means ‘the study of meaning.’
So is semantic search important and how can it benefit your organization? Yes, the future is moving toward semantics. But there are ways to incorporate semantic search into your web presence without your own personal army of developers or spending a fortune on an outsourced solution. Fabasoft Mindbreeze brings semantic search to your web presence through its InSite web site search. Insite is immediately ready to use as a Cloud service and can bring your organization into the latest search technology without the customary pain and suffering.
Emily Rae Aldridge, October 2, 2012
Sponsored by ArnoldIT.com, developer of Augmentext.
GoodData Has More Offerings for Business Analytics
October 1, 2012
GoodData has already made a name for itself by offering SaaS cloud service that also provides its users with a healthy batch of big data analytics. Gigaom reports that, “GoodData Targets Big Business Data With New Offering.” The new service is called GoodData Bashes and it allows users handling marketing, sales, or subscription data to connect the sources into one analytics tool. The primary purpose of GoodData Bashes is to be a simplistic data analytics to the business world.
Even if everything referring to analytics these days is tied to big data, GoodData is actually doing it:
“And despite some reservation over the overuse of the term “big data,” that’s exactly what GoodData is doing — even if its customers don’t know it. As they connect more data sources and expect deeper, faster analytics, GoodData has to step up its operations. Stanek said his company’s infrastructure, which runs on the Amazon Web Services cloud-computing platform, handles about 20,000 data feeds per day from its 6,000-plus customers. GoodData is running Hadoop, in-memory databases, analytics software and everything else necessary to ingest, process, analyze and visualize data so customers don’t have to.”
Cloud computing is an essential part of GoodData’s plan to give its users real-time analytics. Most big data plans are heading in the cloud direction as mobile access grows in higher demand. It means more streams of opportunity to tap into generating more profit.
Whitney Grace, October 01, 2012
Sponsored by ArnoldIT.com, developer of Augmentext
Quick Tips for Boosting Web Site Search Rankings
September 28, 2012
With the growing number of active Web sites, getting noticed online can be a challenge for small businesses. TheStar.com shares some insight on the topic and provides tips for improving a site’s search rankings. Jeff Quipp’s article, “Seven Tips to Improve Website Search Rankings,” starts off the list of tips with adding secure links to your site, updating content regularly, and adding variety to the content.
The author has this to say about social media integration:
Ensure the site is “social media optimized” – With the growing influence that social media has on a company’s relationship with potential and existing customers, it’s vital to ensure all website pages have the company’s social profile icons (i.e., Twitter, Facebook, Pinterest). These icons encourage and make it easy to share the information and increase the chance of it being found in a search.
Quipp also points out that keywords should be used in page titles and offering valuable and unique content that is user-friendly will help boost search rankings. Part of making a site user-friendly is a comprehensive search feature. Fabasoft Mindbreeze offers InSite, a Cloud based service that allows you to generate search tabs on your site to customize the searching experience for your visitors. With semantic and faceted search, site visitors can quickly and easily locate your content.
Philip West, September 28, 2012
Sponsored by ArnoldIT.com, developer of Augmentext.
-
- Subscribe to Beyond Search
Feature archive
News archive
-
