Fabasoft Mindbreeze InSite for an Intuitive Web Site Search
November 7, 2012
Ensuring that Web site users find the right content on a site the first time is an imperative way to gain and retain site visitors and customers. Mindbreeze InSite makes it easy to know customers are finding what they need. In “Mindbreeze InSite: The First Steps,” Iris Fallmann explains the simple process of setting up InSite on your site.
With no install required, it only takes a few minutes to tailor the search solution to fit your needs. The first step is to register, which simply requires a name, email address, and the URL of the site to be indexed. You’ll receive a demo page to try the search and find feature. Fallman explains how to then create views:
You can create search tabs quickly and easily on your demo page. In the first tab the results from all data are displayed. To refine the search, just enter the searched word into the search field. All the results are displayed. If these results should now be displayed in a separate tab, you just have to click on the ‘plus’ symbol next to the existing search tab, enter a name for the new tab and click on ‘add search tab.’
When a tab is added, all the results for the topic are then displayed under the search tab and a new search only searches in restricted data. The friendly user interface makes it simple to get up and running. Setting up, facets, information pairing, and embedding InSite are also explained in the brief how-to. It may be worth it to check out the 28 day free trial offer.
Philip West, November 7, 2012
Sponsored by ArnoldIT.com, developer of Augmentext.
Optimizing a Web Site and Google Places to Improve User Experience
November 2, 2012
Terry Van Horne has over 17 years of experience in Web development and search engine optimization (SEO) and is founder of SEO Pros and the OSEOP Organization, the first organization for search engine optimization professionals. He shares some tips and tricks for optimizing your site and Google Places landing page in his article, “Google Local Search: Optimization of Your Google Places or +Local Website Landing Page.” Horne has this to share about proving good content on a site:
I strongly recommend using structured data on your contact page and I always include full contact details in the footer of every page. I now recommend this information be marked up in structured data as well. Reviews, events, testimonials and more can be included in the SERP and these ‘Rich Snippets’ always drive more clicks on your listing. The number of testimonials and ratings on your website affects the ranking.
He adds that microdata information and syntax is available at Schema.org and strongly encourages linking your home page to your testimonials page to maximize the link equity to the page and structured data it contains. The power of semantic search in addition to relevant content is a big part of gaining and retaining an audience. One way to boost your site’s experience is to add a powerful search system, like InSite. Mindbreeze’s InSite solution gives a custom searching experience unique to the user with the added benefit of mobile capabilities. Latest content can easily be displayed to Web site visitors to keep your site fresh, and robust reports provide you with the feedback on what and why your visitors are searching.
Philip West, November 2, 2012
Sponsored by ArnoldIT.com, developer of Augmentext.
Boosting Web Site Impact with Optimized Search
November 1, 2012
Web site search optimization is a way to give your visitors intent to stay on your site and revisit. In addition, a powerful search feature can introduce users to good content on your site they may not have found otherwise. In “Changed Way of Site Optimization,” the author discusses the importance of SEO for Web site design and SEO Brisbane Company as one option. This is given about using SEO to boost traffic using SEO Brisbane:
Regardless to what type of website you are building, implementing SEO Brisbane into your website will result in better search results and high traffic numbers. And whether you plan on hiring a company or doing it yourself, it’s imperative that you know how to properly implement SEO techniques into your website. Some techniques are smaller than others, while other techniques take time. But there are a few SEO Brisbane techniques that you can use to help your website grow undeniably.
The author also points out that navigation tabs should be coded so that search engines can crawl them and to ensure no loss of pages as URLs change. However, techniques are still only vaguely explained and a glance at the SEO Brisbane Web site shows they heavily promise results without being as clear about the technology behind the solution, which makes us worry about the lack of substance in the tool. When you’re weighing options for Web site search solutions, consider Mindbreeze InSite to add a powerful and customized search experience for your Web site visitors. InSite is powered by semantic search and a visit to their site quickly illustrates the benefits of the cloud deployment options, customizable tabs, multiple data sources options, and faceted search features.
Philip West, November 1, 2012
Sponsored by ArnoldIT.com, developer of Augmentext.
Finding a Cost Effective Solution for Search Marketing
October 30, 2012
In the Marketing Week post, “The Digital Path to Purchase,” Michael Barnett discusses budgetary considerations companies should keep in mind as mobile and social media trends continue to dominate search strategies and search technology developments. Barnett explains that marketers are continuing to see the importance of understanding the wide variety of journeys that consumers take toward making a purchase. The integration of search and social is discussed:
One marketing manager from a professional services company says in answer to the survey: ‘The continued integration of search and social has to have an effect. Which social networks have the greatest influence remains to be seen. I think it will depend on their willingness to co-operate with each other, or more specifically with Google and Microsoft – but mainly Google.’ At present, content shared on social networks probably does not rank as highly as it naturally would in search results, since some search engines are restricted from crawling certain social sites.
In the same survey, three quarters of respondents claimed their search budgets they work with have increased in the past year. However, only 21 percent say search marketing is very effective. One industry leader in search is Fabasoft Mindbreeze. If you are looking for an integrated social and search solution to boost marketing efforts, consider taking advantage of the no obligation free trial InSite demo to test the enhanced finding experience for your Web site. InSite illuminates all of your information, from documents and emails to social networking channels.
Philip West, October 30, 2012
Sponsored by ArnoldIT.com, developer of Augmentext.
Secure Cloud Platform Product Addresses Search Woes
October 25, 2012
Cloud platforms present an interesting issue for those attempting to search across such siloed cloud applications in real-time. OneLogin, cloud identity management specialists, recently released a product to help businesses facing these woes. In the article “OneLogin Launches First-Ever Federated Cloud Search” on The Herald, we learn about the Cloud Search product which allows users to search across public cloud applications like Google Apps, Box, and Zendesk.
We learn more about the necessity and benefits of this type of search product in the enterprise:
“‘Employees at cloud-centric enterprises have to navigate a variety of cloud applications every day, yet they are unable to search across these applications with Google-like searchability,’ said Thomas Pedersen, founder and chief executive officer of OneLogin. ‘Cloud Search is a revolutionary product that provides users with actionable insights into products, projects and customer issues. It is also the realization of our platform vision to help CIOs securely leverage their cloud application portfolio.’”
OneLogin Cloud Search is also tied to an enterprise’s existing security model. This ensures that employees only have access to content that is authorized for them.
We are happy to see new players explore secure search. For a product that has been tested and in use for a longer period of time, Intrafind is a secure choice. Intrafind allows for users to search structured and unstructured enterprise data securely with a wide range of connectors.
Andrea Hayden, October 25, 2012
Sponsored by ArnoldIT.com, developer of Augmentext
Google Updates Algorithm
October 25, 2012
Web site design is not only important for user experience, but also because it may impact search engine page rankings. Google, arguably the most used search engine, recently updated its page layout algorithm. Read the full report in the Search Engine Watch article, “Google Updates Above the Fold Page Layout Algorithm.”
The Page Layout algorithm first launched January 19, 2012. In the official announcement, they explained who might be affected: ‘Rather than scrolling down the page past a slew of ads, users want to see content right away. So sites that don’t have much content above-the-fold can be affected by this change.’
They continued, ‘If you click on a website and the part of the website you see first either doesn’t have a lot of visible content above-the-fold or dedicates a large fraction of the site’s initial screen real estate to ads, that’s not a very good user experience. Such sites may not rank as highly going forward.’
In addition to Web site design, another important element is Web site search. Businesses should be particularly concerned with how quickly users can locate necessary information on their Web page. Nothing will turn a potential customer away faster than a slow and painful online search process. Fabasoft Mindbreeze makes a very effective Web site search solution that automatically crawls your organization’s existing site and smartly indexes the results. Mindbreeze InSite is a smart investment for any organization with a Web presence.
Emily Rae Aldridge, October 25, 2012
Sponsored by ArnoldIT.com, developer of Augmentext.
Tips for Tweaking a Site for Mobile Search Optimization
October 24, 2012
Smart phones now outsell PCs and 86 percent of adults (and even a higher percentage among business professionals) own a mobile phone, according to recent findings from the Pew Research Center. In light of the mobile-centered trends, Tom Pick discusses how it relates to big data and the B2B world in his article, “Mobile SEO: How to Search Optimize Mobile Websites.” Pick shares some tips for increasing mobile SEO, starting with basic on-page updates:
As with traditional websites, follow basic on-page optimization best practices on mobile sites: use keywords in your mobile site content, headings, keyword links, image alt tags, and of course, page meta titles. But keep meta titles short: absolutely no more than 65 characters (including spaces), and preferably 45 or less (the display limit in the Safari browser).
Social and mobile go together, so include popular social sharing buttons (e.g., Facebook, Twitter, Google+ and email) on your mobile web pages to make them easy to share.
It may seem obvious, but make sure your corporate website and mobile website link to each other.
Pick also suggests linking your mobile site to popular sites like Google Maps, Yelp, Foursquare, and Facebook Places. One way to boost your site’s mobile experience is to add a powerful search system, like InSite. Mindbreeze’s InSite solution gives a custom searching experience unique to the user with the added benefit of mobile capabilities.
Philip West, October 24, 2012
Sponsored by ArnoldIT.com, developer of Augmentext.
Tips for Creating a Unique Web Site Experience for Visitors
October 22, 2012
Sticky sites are considered engaging and well-designed so that visitors find it hard to leave the site. In “Making Your Site Sticky for Both Search & Social Users,” Jordan Kasteler discusses the differences between search and social users and how to design a site with both in mind. He points out that search users are keyword based whereas social users begin with a click on a social network. Kasteler shares this tip on creating a unique experience for the user:
Personalized. We’ve come a long way since the days of sales-brochure websites. Your website shouldn’t look like every other site out there; rather, your audience should be able to instantly get a sense of what makes you different from your competitors.
He goes on to add this about in-site search capabilities:
Easy-To-Navigate, Easy-To-Use. For the search crowd, this means having an easy-to-navigate site with prominent menu options and an effective in-site search function. The social crowd should be attracted to these key features on your site: sales, promotions, popular blog posts, etc.
When you’re weighing options for Web site search solutions, consider Mindbreeze InSite to add a powerful and customized search experience for your Web site visitors. InSite is powered by semantic search and is customizable so you can give your site the most intuitive features and add some ‘stickiness’ to your site.
Philip West, October 22, 2012
Sponsored by ArnoldIT.com, developer of Augmentext.
Making Connections between Data with Semantic Search
October 18, 2012
In “Google’s Knowledge Graph: Implications for Search & SEO,” Bharati Ahuja discusses Google’s hopes for the Knowledge Graph to help deliver a more perfect search engine, or in Google’s Matt Cutts’s opinion, a knowledge engine. The Knowledge Graph aims to help users find the right thing, get the best summary, and go deeper and broader to discover more about the search to potentially answer the user’s next question before it is asked. Ahuja explains its impact on SEO:
The Knowledge Graph is also paving the way to new approaches toward SEO. Semantic search isn’t just about the web. It’s about all information, data, and applications. Data is the foundation on which such a web and search world can exist. Data in itself is meaningless, but when data gets linked because of its relationships with various data sets available on the web, it becomes useful and meaningful. So when users type in a query, these inter-connected relationships add context and the related information more powerful.
The power of semantic search in addition to relevant content is key to gaining and retaining an audience. A powerful search system that can make connections among vast amounts of data can also help deliver a better search experience for users. One solution worth taking a look at is InSite from Mindbreeze. InSite is capable of searching a wide variety of specific documents, including PDFs, Excel sheets, and Word documents, as well as searching social media sites and Web sites.
Philip West, October 18, 2012
Sponsored by ArnoldIT.com, developer of Augmentext.
How a Sitemap Can Enhance a Web Presence
October 17, 2012
Business2Community covers the importance of Web site indexing in its piece, “How To Build Your Own Sitemap in Five Minutes, and Why You Need To.” In it, the author discusses differences processes for simply creating an effective sitemap. However, he begins with an introduction.
When you ask most business owners and beginning online marketers what a ‘Sitemap’ is, you usually get two responses. ‘What’s that?’ or ‘That’s just too complicated for us.’ Sitemaps for your website aren’t impossible to make, and they certainly aren’t a waste of time. To understand why you need to make your own Sitemap today, you need to understand what they are and how they work.
The author then goes on to recommend various tools and techniques for effectively creating a sitemap. However, there are other solutions that not only automatically generate sitemaps, but also automatically crawl and index any organization’s site in order to enable effective Web site search. One highly awarded option is Fabasoft Mindbreeze InSite. Fabasoft Mindbreeze takes the guesswork out of indexing and mapping, reaping high results with little effort. Explore how Fabasoft Mindbreeze might enhance your organization’s online presence today.
Emily Rae Aldridge, October 17, 2012
Sponsored by ArnoldIT.com, developer of Augmentext.
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