A Different Kind of Debate Analysis
November 6, 2012
Expert System is weighing in on the US presidential debates, linguistics style. The company supplies highlights of its findings in “Obama vs. Romney on Language: the Three Debates.” The semantic and linguistic analysis of the three presidential debates was performed using Expert System’s Cogito semantic platform.
The study found Governor Romney to be the more wordy of the two, by 14%, while President Obama favored the action verbs “do” and “make.” The press release also highlights some topical differences:
“Among the people cited, Obama spoke most often of Osama Bin Laden, followed by Gaddafi (reflecting on his foreign policy achievements). Former U.S. presidents were also regularly mentioned, George W. Bush most frequently in general, while presidents Lincoln and Eisenhower were most often cited by Obama, with Romney recalling Roosevelt and Reagan. Behind the United States, China was the second-most mentioned nation by both candidates, with Iraq (Obama) and Iran (Romney) in third place. Libya got more attention in the last two debates, but was more often cited by Obama (ranking behind Massachusetts) than by Romney.”
Though it is interesting, I’m not sure how helpful this data is. Expert System’s Luca Scagliarini admits that the analysis is “by no means a predictor” of the race’s outcome, but asserts confidence that semantic analysis can help anyone better understand any information. I suppose that is an important tenant of faith in the data analysis business.
Business and government organizations in several fields turn to Expert System for data management, collaboration, and customer relationship management. The company is based in Modena, Italy, and has satellite offices in Europe and the US.
Cynthia Murrell, November 06, 2012
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