Predictive Search Tries to Work with Videos
October 14, 2015
Predictive search is a common feature in search engines such as Google. It is more well-known as auto-complete, where based on spelling and keyword content the search engine predicts what a user is searching for. Predictive search speeds up the act of searching, but ever since YouTube became the second biggest search engine after Google one has to wonder if “Does Video Enhance Predictive Search?” asks Search Engine Watch.
Search engine and publisher of travel deals Travelzoo created a video series called “#zootips” that was designed to answer travel questions people might search for on Google. The idea behind the video series was that the videos would act as a type of predictive feature anticipating a traveler’s needs.
“‘There’s always push and pull with information,’ says Justin Soffer, vice president of marketing at Travelzoo. ‘A lot of what search is, is people pulling – meaning they’re looking for something specific. What videos are doing is more of a push, telling people what to look for and showing them things.’ ”
Along with Travelzoo, representatives from SEO-PR and Imagination Publishing also agree that video will enhance video search. Travelzoo says that video makes Web content more personal, because an actual person is delivering it. SEO-PR recommends researching keywords with Google Trends and creating videos centered on those words. Imagination Publishing believes that video content will increase a Web site’s Google ranking as it ranks media rich pages higher and there is an increase in voice search and demand for how-to videos.
It is predicted that YouTube’s demand as a search engine will increase more content will be created for video. If you understand how video and predictive analytics work, you will have an edge in future Google rankings.
Whitney Grace, October 14, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Funding Granted for American Archive Search Project
September 23, 2015
Here’s an interesting project: we received an announcement about funding for Pop Up Archive: Search Your Sound. A joint effort of the WGBH Educational Foundation and the American Archive of Public Broadcasting, the venture’s goal is nothing less than to make almost 40,000 hours of Public Broadcasting media content easily accessible. The American Archive, now under the care of WGBH and the Library of Congress, has digitized that wealth of sound and video. Now, the details are in the metadata. The announcement reveals:
“As we’ve written before, metadata creation for media at scale benefits from both machine analysis and human correction. Pop Up Archive and WGBH are combining forces to do just that. Innovative features of the project include:
*Speech-to-text and audio analysis tools to transcribe and analyze almost 40,000 hours of digital audio from the American Archive of Public Broadcasting
*Open source web-based tools to improve transcripts and descriptive data by engaging the public in a crowdsourced, participatory cataloging project
*Creating and distributing data sets to provide a public database of audiovisual metadata for use by other projects.
“In addition to Pop Up Archive’s machine transcripts and automatic entity extraction (tagging), we’ll be conducting research in partnership with the HiPSTAS center at University of Texas at Austin to identify characteristics in audio beyond the words themselves. That could include emotional reactions like laughter and crying, speaker identities, and transitions between moods or segments.”
The project just received almost $900,000 in funding from the Institute of Museum and Library Services. This loot is on top of the grant received in 2013, from the Corporation for Public Broadcasting, that got the project started. But will it be enough money to develop a system that delivers on-point results? If not, we may be stuck with something clunky, something that resembles the old Autonomy Virage, Blinkxx, Exalead video search, or Google YouTube search. Let us hope this worthy endeavor continues to attract funding so that, someday, anyone can reliably (and intuitively) find valuable Public Broadcasting content.
Cynthia Murrell, September 23, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
YouTube Wants You to Pay For…YouTube Content?
August 5, 2015
YouTube is free and that is one of the biggest draws for viewers. Viewers pull the plug on cable and instead watch TV and movies on the Internet or via streaming device. While YouTube might be free, video streaming services like Hulu, Netflix, and Amazon Prime offer network television for a fraction of the cable price. Google wants in on the streaming service game and it is already prepped with YouTube. Google’s only problem is that it does not have major TV networks signed up. Slash Gear explains in the article that “YouTube’s Upcoming Paid Service Hasn’t Signed Up TV Networks.” Cheaper access to network TV is one of main reasons that viewers sign up for a video streaming service, without them YouTube has a problem:
“What is most notable, however, is what is missing: TV networks. And according to sources, YouTube hasn’t at this point signed up any of those networks like NBC and Fox. Those networks would bring with them their popular shows, and those popular shows would bring in viewers. That doesn’t mean the networks will never be brought in — sources said there’s still time for them to get on board, as the rollout isn’t pegged for until later this year.”
Google is currently counting on YouTube stars to power the paid platform, which users will be able to watch ad free. Without network TV, a larger movie library, and other content, paying for YouTube probably will not have many takers. Why pay for already free videos, when all you have to do is watch a thirty-second ad?
Whitney Grace, August 5, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Facebook Wants You To Double Think About Using YouTube
August 4, 2015
Facebook does not like YouTube. Facebook wants to encourage users to upload their videos to its network, rather than posting them on YouTube. The Next Web shares how Facebook is trying to become major YouTube competition in “Facebook Throws Shade At YouTube When You Try To Paste A Link.” How is Facebook doing this? First, when a user tries to post a YouTube link, Facebook encourages users to upload to Facebook instead. Most users do not want to upload to Facebook, because it does not offer the same posting options as YouTube or does it?
Facebook has apparently upgraded how users can share their videos, including new features such as adding categories, sharing as an unlisted video, and disabling embedding. One drawback is that this could increase the amount of stolen videos. Some users might upload a stolen video, claim it as theirs, and reap the benefits. Facebook, however, does have user Audible Magic to catch a stolen copyrighted video. A direct quote from a Facebook representative said:
“ ‘For years we’ve used the Audible Magic system to help prevent unauthorized video content. We also have reporting tools in place to allow content owners to report potential copyright infringement, and upon receiving a valid notice we remove unauthorized content. We also suspend accounts of people with repeated IP violations when appropriate.’”
Thievery of original content is an important factor Facebook needs to work on if it wishes to rival YouTube. Popular YouTube celebrities and channels work hard to create original content and YouTube is a proven, marketable network. Facebook needs to offer competitive or better options to attract the big names, but for the average Facebook user uploading a video directly to Facebook is a desirable option.
Whitney Grace, August 4, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Scribd Obtains Social Reading
July 22, 2015
Access to books and other literary material has reached an unprecedented high. People can download and read millions of books with a few simple clicks. Handheld ebook readers are curtailing the sales of printed book, but they also are increasing sales of digital books. One of the good things about ebooks is bibliophiles do not have to drive to a bookstore or get waitlisted on the library. Writers also can directly sell their material to readers and potentially by pass having to pay agents and publishers.
It occurred to someone that bibliophiles would love to have instant access to a huge library of books, similar to how Netflix offers its customers an unending video library. There is one and it is called Scribed. Scribd is described as the Netflix of books, because for a simple $8.99 bibliophiles can read and download as many books as they wish.
The digital landscape is still being tested by book platforms and Scribd has increased its offerings. VentureBeat reports Scribd’s newest business move in: “Scribd Buys Social Reading App Librify.” Librify is a social media reading app, offering users the opportunity to connect with friends and sharing their reading experiences. It is advertised as a great app for book clubs.
“In a sparse press release, Scribd argues Librify’s “focus on the social reading experience” made the deal worthwhile. The news arrives at a heated time for the publishing industry, as Amazon, Oyster, and others all fight to be the definitive Netflix for books — all while hawking remarkably similar products.”
Netflix has its own rivals: Hulu, Amazon Prime, Vimeo, and YouTube, but it offers something different by creating new and original shows. Scribd might be following a similar business move, by offering an original service its rivals do not have. Will it also offer Scribd only books?
Whitney Grace, July 22, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Search Functionality for the Roku 2
May 29, 2015
In with search, out with the remote-based headphone jack. Roku has had to weigh their priorities while considering user-friendly features, we learn from “Roku 2 Gets a Facelift with New Search Engine” at ITProPortal. The need for an affordable price point required the Roku 2 media-streaming player to drop some features so new ones could be added. Writer Sead Fadilpaši? reports:
“The new remote will work on IR, meaning you’ll need a clear line of sight to switch channels. The remote has also lost the headphone jack, which some will find quite saddening, as well as the motion sensor. Both remotes will now feature four dedicated buttons, which can’t be reprogrammed, giving users quick access to Netflix, YouTube, Google Play, and Rdio. New features also include a search engine and show notifications, letting people know when a certain show is available. The new Roku 2 will cost as much as the Apple TV after its price drop – a very competitive £69. Aside from improved hardware specs Roku has confirmed to Pocket-lint the new box will come with improved software that should have a dramatic affect in speeding up accessing your favorite channels, shows and movies.”
All Roku devices will be getting the revised interface, which adds a couple of features and is expected to speed boot times. The write-up reminds us that the Roku has a mobile app, with a new version due out soon. So if you really miss that headphone jack, just swap their remote for your smart phone. I leave the motion-sensor hack to you.
Cynthia Murrell, May 29, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Decrease from TrueVue
May 21, 2015
The article on Business Insider titled Google Has a New and Unexpected Explanation for Its Falling Ad Rates places the blame on Youtube’s “TrueView” video ads. For some time there has been concern over Google’s falling cost-per-click (CPC) money, the cash earned each time a user clicks on an ad. The first quarter of this year has CPC down 7%. The article quotes outgoing Google CFO Patrick Pichette on the real reason for these numbers. He states,
“TrueView ads currently monetize at a lower rate than ad clicks on Google.com. As you know, video ads generally reach people earlier in the purchase funnel, and so across the industry, they tend to have a different pricing profile than that of search ads,” Pichette explained. “Excluding the impact of YouTube TrueView ads, growth in Sites clicks would be lower, but still positive and CPCs would be healthy and growing Y/Y,” Pichette continued.
It is often thought that the increasing dependence on mobile internet access through smartphones is the reason for falling CPC. Google can’t charge as much for mobile ads as for PC ads, making it a logical leap that this is the area of concern. Pichette offers a different view, and one with an entirely positive spin.
Chelsea Kerwin, May 21, 2014
Stephen E Arnold, Publisher of CyberOSINT at www.xenky.com
Social Network Demographics by the Numbers
April 23, 2015
The amount of social networking Web sites and their purposes is as diverse as the human population. Arguably, if you were to use each of the most popular networks and try to keep on top of every piece of information that filters through the feed, one twenty-four hour day would not be enough.
With social media becoming more ingrained in daily life, it makes one wonder who is using what network and for what purpose. Business Insider discusses a recent BI Intelligence about social media demographics in the article: “Revealed: A Breakdown Of The Demographics For Each Of The Social Networks.” Here are some of the facts: Facebook is still mostly female and remains the top network. Twitter leans heavier on the male demographic, while YouTube reaches more adults in 18-34 demographic than cable TV. Instagram is considered the most important of teenage social networks, but Snapchat has the widest appeal amongst the younger crowd. This is the most important for professionals:
“LinkedIn is actually more popular than Twitter among U.S. adults. LinkedIn’s core demographic are those aged between 30 and 49, i.e. those in the prime of their career-rising years. Not surprisingly, LinkedIn also has a pronounced skew toward well-educated users.”
Facebook still reigns supreme and pictures are popular with the younger sect, while professionals all tend to co-mingle in their LinkedIn area. Surprising and not so revealing information, but still interesting for the data junkie. We wonder how social media will change in the coming year?
Whitney Grace, April 23, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Google is Now My Maid
April 20, 2015
Google wants to make lives easier or so it claims. In many ways the search engine giant has. They have free email, Web storage, an office program suite, YouTube, open source code community, maps, TV, access to books, and did we mention they have a search engine? Taking a queue from mobile phone voice activation services like Siri, Google wants to help people find local services. BuzzFeed reports that “Google Wants To Send You A Plumber” and a contractor, maid, lawn services, roofer, and an HVAC technician.
“Sources close to the company told BuzzFeed News that Google plans to announce a new product aimed at connecting Google search users with local home-service providers — like plumbers and electricians — at an advertising conference later this spring. The product will be integrated into Google’s core search offering and is intended to capitalize on search intent, turning queries about home improvement tasks into engagement with home-service providers.”
Google has increased its accuracy with local search results, but they have decided to take it a step further with a new service. Most of the search results for local services are littered with directed Google AdWord advertisements. Google wants to act as an intermediary for people and home services providers. Google would directly connect people with the home services providers and act as an unseen partner in the transaction.
It is unsure of how Google would directly connect the two parties, but it comes on the tails of another home services deal between Amazon and TaskRabbit. The article points out how Google is the only company capable of rivaling Amazon in such an endeavor. The bigger question is what will they do and how will they do it? Maybe they will borrow ideas from Uber and Lyft.
Whitney Grace, April 20, 2015
Stephen E Arnold, Publisher of CyberOSINT at www.xenky.com
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