Genentech Joins the Google Enterprise Crew
October 22, 2015
Enterprise search offers customizable solutions for organizations to locate and organize their data. Most of the time organizations purchase a search solution is to become more efficient, comply with procedures for quality compliance, and or to further their business development. The latter usually revolves around sales operation planning, program research, customer service, contracts, and tech sales collateral.
Life sciences companies are but one of the few that can benefit from enterprise search solutions. Genentech recently deployed the Google Search Application to improve the three areas listed above. Perficient explains the benefits of enterprise search for a life science company in the video, “Why Life Sciences Leader Genentech Adopted Google Enterprise Search.”
“‘…we explore why life sciences leader Genentech executed Google Search Appliance. “No company is or should ever be static. You have to evolve,’ said CEO Ian Clark.”
Perficient helps companies like Genentech by customizing a search solution by evaluating the company and identifying the areas where it can be improved the most. They host workshops to evaluate where people in different areas must stop to search for information before returning to the task. From the workshops, Perficient can create a business prototype to take their existing business process and improve upon it. Perficient follows this procedure when it deploys enterprise search in new companies.
The video only explains a short version of the process Perficient deployed at Genentech to improve their business operations with search. A full webinar was posted on their Web site: “Google Search For Life Sciences Companies.”
Whitney Grace, October 22, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Webinar from BrightFunnel Ties Marketing to Revenue
June 30, 2015
The webinar on BrightFunnel Blog titled Campaign Attribution: Start Measuring True Marketing Impact (How-To Video) adds value to marketing efforts. BrightFunnel defines itself as platform for marketing analytics that works to join marketing more closely to revenue. The webinar is focused on the attribution application. The video poses three major questions that the application can answer about how pipeline and revenue are affected by marketing channels and specific campaigns, as well as how to gain better insight on the customer. The article overviews the webinar,
“Marketers care. We care a lot about what happens to all those leads we generate for sales. It can be hard to get a complete view of marketing impact when you’re limited to trusting that the right contacts, if any, are being added to opportunities! In this recording from our recent webinar, see how BrightFunnel solves key attribution problems by providing seamless visibility into multi-touch campaign attribution so you can accurately measure the impact you have on pipeline and revenue.”
BrightFunnel believes in an intuitive approach, claiming that three to four weeks has been plenty of time for their users to get set up and get to work with their product. They host a series of webinars that allows interested parties to ask direct questions and be answered live.
Chelsea Kerwin, June 30, 2014
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Expert System Webinar: Sharepoint and Semantics Add Value for Users
April 20, 2015
Expert System offers a system capable of turbo-charging information access in SharePoint installations. The company has developed a fact-based webinar to demonstrate the power of Expert System’s semantic technology.
The company’s Cogito Connected for SharePoint features a document library, complete with metadata enrichment for files to increase their visibility as well as their content. The library will also be retained in SharePoint and be available for use by other files and accurate time and date of most recent tagging will be captured for each file. Users will also be able to process multiple attachments in the Document List and the search function is enhanced with fully integrated Web components.
With Cogito, users can locate content via a custom taxonomy, entities, or faceted search options. SharePoint users can locate needed information via point-and-click, eDiscovery, and traditional keyword search enriched with organization-specific metadata. Expert System’s Cogito allows users to browse content organized by topics, people, and concepts, which makes SharePoint more useful to a busy professional.
SharePoint is one of the most popular collaborative content platforms for enterprise systems, but like many proprietary software programs it has its limits. The good news is that companies like Expert System discover SharePoint’s weaknesses and create solutions to fix them.
Using its patented technology Cogito, Expert System addresses one of the main user concerns when looking for information housed in SharePoint. Cogito sharply reduces the difficulty of navigating and locating content in SharePoint. This problem stems from creators improperly tagging content or not tagging it at all.
In an exclusive interview, Maurizio Mencarini, Expert System had this to say about Expert System’s Cogito Connected for SharePoint:
“Cogito Connected for SharePoint addresses these two areas by providing the power of Cogito semantics to the application of consistent, automated tagging of SharePoint content. With the addition of fully integrated web parts that expose the granularity of content generated metadata, Cogito enhanced SharePoint optimizes the management of content for the SharePoint administrator. For the user, Cogito Connected for SharePoint significantly improves the SharePoint search experience by enhancing the search capabilities beyond the list to include faceted search including category, entity and topic.”
Expert System’s solution delivers a better SharePoint experience for the user and improves work productivity for employees, since they will be able to locate information quicker. Expert System knows what many users don’t realize: the value of being able to locate and recognize content quickly. In this case, Expert System applied this knowledge to SharePoint, but it can be used for other programs in any field. On April 28, 2015 from 12:00 PM-1:00 PM EST, Expert System will host a free webinar called “Implementing a Better Search Experience” where attendees will “learn how to make SharePoint more than a place where you put documents and start transforming your collected knowledge in your collective knowledge.”
Expert System was founded in 1989 and its flagship product is Cogito. Solutions based on the Cogito software include semantic search, natural language search, text analytics, development and management of taxonomies and ontologies, automatic categorization, extraction of data and metadata, and natural language processing. Expert System is working on exciting new developments on everything from enterprise systems to security and intelligence.
Expert System wants to share its knowledge with users so they can have a better user experience, apply the knowledge to other areas, and, of course, make daily tasks simpler.
The new “Implementing a Better Search Experience” will be offered on April 28, 2015, from 12 to 1 pm Eastern Time. You will learn how you can transform your organization’s collected knowledge in actionable collective knowledge.
Sign up for the April webinar at http://bit.ly/1FalGjH.
Stephen E Arnold, April 20, 2015
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