Microsoft Cortana Update Draws Users to Bing
January 22, 2016
The article titled Microsoft Updates Windows 10 Cortana With New Search Tools for Better Results on IB Times heralds the first good news for Bing in ages. The updates Microsoft implemented provide tremendous search power to users and focused search through a selection of filters. Previously, Cortana would search in every direction, but the filters enable a more targeted search for, say, applications instead of web results. The article explains,
“It’s a small change, but one that shows Microsoft’s dedication to making the assistant as useful as possible. Cortana is powered by Bing, so any improvements to the Windows 10 assistant will encourage more consumers to use Microsoft’s search engine. Microsoft made a big bet when it chose to deeply integrate Bing into Windows 10, and there is signs that it’s paying off. After the June 2015 Windows 10 launch, Bing attained profitability for the first time in October 2015.”
That positive note for Bing is deeply hedged on the company’s ability to improve mobile search, which has continued to grow as a major search platform while desktop search actually peaked, according to research. Microsoft launched Cortana on Android and iOS, but it is yet to be seen whether this was sufficient action to keep up the Bing momentum.
Chelsea Kerwin, January 22, 2016
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Hack a Scholarly Journal
December 7, 2015
Scholarly journals and other academic research are usually locked down under a copyright firewall that requires an expensive subscription to access. Most of the people who want this content are researchers, writers, scientists, students, and other academics. Most people who steal content usually steal movies, software, books, and material related to pop culture or expensive to buy elsewhere. Scholarly journals fall into the latter category, but Science Mag shares a new trend for hackers, “Feature: How To Hijack A Journal.”
Journal hacking is not new, but it gaining traction due to the multimillion-dollar academic publishing industry. Many academic writers pay to publish their papers in a journal and the fees range in hundreds of dollars. What happens is something called Web site spoofing, where hackers buy a closely related domain or even hack the actual journal’s domain a create a convincing Web site. The article describes several examples where well-known journals were hijacked, including one he did himself.
How can you check to see if an online journal is the real deal?
“First, check the domain registration data online by performing a WHOIS query. (It’s not an acronym, but rather a computer protocol to look up “who is” behind a particular domain.) If the registration date is recent but the journal has been around for years, that’s the first clue. Also suspicious is if the domain’s country of registration is different from the journal’s publisher, or if the publisher’s name and contact information are kept anonymous by private domain registrars.”
Sadly, academic journals will be at risk for some time, because many of the publishers never adapted to online publishing, sometimes someone forgets to pay a domain name bill, and they rely on digital object identifiers to map Web addresses to papers.
Scholarly journals are important for academic research, but their publishing models are outdated anyway. Maybe if they were able to keep up the hacking would not happen as often.
Whitney Grace, December 7, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Web Site Search Goes Camping
October 12, 2015
It is a common fact that if you are a major retailer and your Web site’s search function is horrible, you are losing millions of dollars in sales. Cabela’s is the world’s largest marketer of hunting, fishing, camping, and other outdoor merchandise decided to upgrade their Web site with GroupBy says PR Newswire in the press release, “Cabela’s And GroupBy Partner To Improve Site Search.”
With GroupBy’s advice, Cabela’s has made a good choice:
“After careful evaluation, Cabela’s selected Searchandiser to replace their Oracle Endeca site search, as they required a robust solution that would deliver accurate search results and an improved user experience for their customers. ‘At Cabela’s we strive to continually improve our customer experience and search relevance is an opportunity area we have identified,’ said Scott Johnstone, Cabela’s Technology Partner Relationship Manager. ‘To that end, we are partnering with GroupBy Inc. to leverage their merchandising tools, search expertise and the underlying technology.’”
As Cabela’s market expands, with Searchandiser creates a better online shopping experience for users with more secure transactions. Any outdoor enthusiast with tell you that equipment is vital for a good adventure. As more people are heading outside to experience the great outdoors, they rely on a decent Web site to order their supplies and gear. Cabela’s is set to meet the new surge with better searching functionalities.
Whitney Grace, October 12, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Google Solves CDN Problem with New Partnerships
September 21, 2015
The article on TechCrunch titled Google Partners with Cloudflare, Fastly, Level 3 and Highwinds to Help Developers Push Google Cloud Content to Users Faster discusses Google’s recent switch from it’s own content delivery network (CDN) (formerly PageSpeed service) to partner services. This has been advanced by the CDN Interconnect launch, purportedly aimed at providing simplified and less costly space for developers who use the cloud service for running applications. The article elucidates,
“Developers who use a CDN Interconnect partner to serve their content — and that’s mostly static assets like photos, music and video — are now eligible to pay a reduced rate for egress traffic to these CDN locations. Google says the idea here is to “encourage the best practice of regularly distributing content originating from Cloud Platform out to the edge close to your end-users. Google provides a private, high-performance link between Cloud Platform and the CDN providers we work with..”
So we see Google doing the partner thing. Going it alone may be lonely and expensive. The article mentions that the importance of CDNs will only grow with the weight of web pages, which are so often plied with high-res images and HD video. So long as Google can’t solve this problem itself, they are happy to partner up with providers.
Chelsea Kerwin, September 21, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Freedom Versus Fear
September 4, 2015
The Ashley Madison data breach has understandably been getting a lot of press, but what does it portend for the future of the Internet? Computerworld’s Tech Decoder predicts far-reaching consequences in, “Here’s Why the Dark Web Just Got a Lot Darker.” Security experts predict a boom in phishing scams connected to this data breach, as well as copycat hackers poised to attack other (more legit) companies.
Reporter John Brandon suspects such activity will lead to the government stepping in to create two separate Internet channels: one “wild and unprotected” side and a “commercial” side, perhaps sponsored by big-name communications companies, that comes with an expectation of privacy. Great, one might think, we won’t have to worry if we’re not up to anything shady! But there’s more to it. Brandon explains:
“The problem is that I’m a big proponent of entrepreneurship. I won’t comment on whether I think Ashley Madison is a legitimate business. … However, I do want to defend the rights of some random dude in Omaha who wants to sell smartphone cables. He won’t have a chance to compete on the ‘commercial’ side of the Internet, so he’ll probably have to create a site on the unprotected second-tier channel, the one that is ‘free and open’ for everyone. Good luck with that.
“Is it fair? Is it even (shudder) moral? The commercial side will likely be well funded, fast, reliable, government-sanctioned, and possibly heavily taxed. The free side will be like drinking water at the local cesspool. In the end, the free and open Internet is that way for a reason. It’s not so you can cheat on your wife. Frankly, people will do that with or without the Internet. The ‘free and open’ bit is intended to foster ideas. It’s meant to level the playing field. It’s meant to help that one guy in Omaha.”
Yes, security is important, but so is opportunity. Can our society strike a balance, or will fear reign? Stay tuned.
Cynthia Murrell, September 4, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Hey Google Doubters, Burn This into Your Memory
August 6, 2015
It has been speculated that Google would lose its ad profits as mobile search begins to dominate the search market but Quartz tells a different story in the article, “Mobile Isn’t Ruining Google’s Search Business After All.” Google’s revenue continues to grow, especially with YouTube, but search remains its main earner.
According to the second-quarter earnings, Google earned $12.4 billion in Google Web sites, a $1.5 billion increase from last year. Google continues to grow on average $1.6 billion per quarter. Being able to maintain a continuous growth proves that Google is weathering the mobile search market. Here is some other news, the mobile search revolution is now and not in the future.
“That is, if mobile really was going to squeeze Google’s search advertising business, we probably would have already seen it start by now. Smartphone penetration keeps deepening—with 75% saturation in the US market, according to comScore. And for many top media properties, half of the total audience only visits on mobile, according to a recent comScore report on mobile media consumption.”
There are new actions that could either impede or help Google search, such as deep linking between apps and the Web and predictive information services, but these are still brand new and their full effect has not been determined.
Google refuses to be left behind in the mobile search market and stands to be a main competitor for years to come.
Whitney Grace, August 6, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Disable Annoying Windows Web Search
July 23, 2015
In another attempt to Apple, Microsoft allows users to search not only their computer’s hard drive, but also the Web at the same time. This is a direct copy of Apple OS’s Spotlight Search, but unlike Apple, Windows’s increased search parameters are annoying. Windows users can disable this supposed “helpful” feature and GHacks has the directions to do it: “How To Disable Web Search In Windows 10’s Start Menu.”
Apple’s Spotlight Search does pretty much the same thing, but it categorizes results into organized categories and does not search the entire Web, only Wikipedia, iTunes, and preselected search engines. Microsoft has the tendency to go overboard and that usually equals slow response time. The article mentions the Windows 10 search results are also:
“I will never use the search for a couple of reasons. First, I don’t need it there as I want local files and settings to be returned exclusively when I run a search on Windows 10. Second, the suggestions are too generic most of the time and third, since a browser is open all the time on my system, I can run a search using it as well without having to add another step to the process.”
The good news is that the Web search feature can be disabled, but it is not available to all users. Does that surprise you? Microsoft has the tendency to release OS’s without fully fixing all the bugs. Windows 10 appears to be better than prior releases, but little bugs like this make it annoying.
Whitney Grace, July 23, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
On Embedding Valuable Outside Links
July 21, 2015
If media websites take this suggestion from an article at Monday Note, titled “How Linking to Knowledge Could Boost News Media,” there will be no need to search; we’ll just follow the yellow brick links. Writer Frederic Filloux laments the current state of affairs, wherein websites mostly link to internal content, and describes how embedded links could be much, much more valuable. He describes:
“Now picture this: A hypothetical big-issue story about GE’s strategic climate change thinking, published in the Wall Street Journal, the FT, or in The Atlantic, suddenly opens to a vast web of knowledge. The text (along with graphics, videos, etc.) provided by the news media staff, is amplified by access to three books on global warming, two Ted Talks, several databases containing references to places and people mentioned in the story, an academic paper from Knowledge@Wharton, a MOOC from Coursera, a survey from a Scandinavian research institute, a National Geographic documentary, etc. Since (supposedly), all of the above is semanticized and speaks the same lingua franca as the original journalistic content, the process is largely automatized.”
Filloux posits that such a trend would be valuable not only for today’s Web surfers, but also for future historians and researchers. He cites recent work by a couple of French scholars, Fabian Suchanek and Nicoleta Preda, who have been looking into what they call “Semantic Culturonomics,” defined as “a paradigm that uses semantic knowledge bases in order to give meaning to textual corpora such as news and social media.” Web media that keeps this paradigm in mind will wildly surpass newspapers in the role of contemporary historical documentation, because good outside links will greatly enrich the content.
Before this vision becomes reality, though, media websites must be convinced that linking to valuable content outside their site is worth the risk that users will wander away. The write-up insists that a reputation for providing valuable outside links will more than make up for any amount of such drifting visitors. We’ll see whether media sites agree.
Cynthia Murrell, July 21, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
On Embedding Valuable Outside Links
July 17, 2015
If media websites take this suggestion from an article at Monday Note, titled “How Linking to Knowledge Could Boost News Media,” there will be no need to search; we’ll just follow the yellow brick links. Writer Frederic Filloux laments the current state of affairs, wherein websites mostly link to internal content, and describes how embedded links could be much, much more valuable. He describes:
“Now picture this: A hypothetical big-issue story about GE’s strategic climate change thinking, published in the Wall Street Journal, the FT, or in The Atlantic, suddenly opens to a vast web of knowledge. The text (along with graphics, videos, etc.) provided by the news media staff, is amplified by access to three books on global warming, two Ted Talks, several databases containing references to places and people mentioned in the story, an academic paper from Knowledge@Wharton, a MOOC from Coursera, a survey from a Scandinavian research institute, a National Geographic documentary, etc. Since (supposedly), all of the above is semanticized and speaks the same lingua franca as the original journalistic content, the process is largely automatized.”
Filloux posits that such a trend would be valuable not only for today’s Web surfers, but also for future historians and researchers. He cites recent work by a couple of French scholars, Fabian Suchanek and Nicoleta Preda, who have been looking into what they call “Semantic Culturonomics,” defined as “a paradigm that uses semantic knowledge bases in order to give meaning to textual corpora such as news and social media.” Web media that keeps this paradigm in mind will wildly surpass newspapers in the role of contemporary historical documentation, because good outside links will greatly enrich the content.
Before this vision becomes reality, though, media websites must be convinced that linking to valuable content outside their site is worth the risk that users will wander away. The write-up insists that a reputation for providing valuable outside links will more than make up for any amount of such drifting visitors. We’ll see whether media sites agree.
Cynthia Murrell, July 17, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Digestible Content Tool For The Busy Person
July 7, 2015
RSS feeds and Web page readers curate content from select Web sites tailored to suit a users’ needs. While all of the content is gathered in one spot and the headlines are available to read, sometimes the readers return hundreds of articles and users do not have the time to read all of them. True, sometimes users can glen the facts from the headlines and the small blurb included with it, but sometimes it is not enough.
There are apps that gather and summarize a users’ content, but these are usually geared towards a specific industry or an enterprise system. There is a content reader that was designed for the average user, while at the same time it can be programmed to serve the needs of many professionals. The Context Organizer from Content Discovery Inc. is an application that summarizes Web pages and documents in order to pinpoint relevant information. The Content Organizer works via five basic steps:
“1. Get to the point – Speed-up reading by condensing web pages, emails and documents into keywords and summaries presented in context.
- Make a Long Story Short – The Short Summary headlines most important sentences – instant information capsules.
- Accelerate Search – Search the web with relevant keywords. Summarize Google search results for rapid understanding.
- Take Notes – Quickly collect topics and sentences. Send them to WordPad or Word. Share notes – send them by e-mail.
- Visualize – View summaries in context as Mindjet MindManager maps.”
There are three different Context Organizer versions: one that specifically searches the Web, another that searches the Web and Microsoft Products, and the third is a combination of the prior versions plus it includes the Mindjet MindManager. The prices range from $60-$120 with a free twenty-one day trial, which we suggest you start with. Always start with free trial first, because you mind be throwing away money on an item you do not like. With the amount of content available on the Web, any tool that helps organize and summarize it is worth investigating.
Whitney Grace, July 7, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
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