Mastering SEO Is Mastering the Internet
May 5, 2016
Search engine optimization, better known as SEO, is one of the prime tools Web site owners must master in order for their site to appear in search results. A common predicament most site owners find themselves in is that they may have a fantastic page, but if a search engine has not crawled it, the site might as well not exist. There are many aspects to mastering SEO and it can be daunting to attempt to make a site SEO friendly. While there are many guides that explain SEO, we recommend Mattias Geniar’s “A Technical Guide To SEO.”
Some SEO guides get too much into technical jargon, but Geniar’s approach uses plain speak so even if you have the most novice SEO skills it will be helpful. Here is how Geniar explains it:
“If you’re the owner or maintainer of a website, you know SEO matters. A lot. This guide is meant to be an accurate list of all technical aspects of search engine optimisation. There’s a lot more to being “SEO friendly” than just the technical part. Content is, as always, still king. It doesn’t matter how technically OK your site is, if the content isn’t up to snuff, it won’t do you much good.”
Understanding the code behind SEO can be challenging, but thank goodness content remains the most important aspect part of being picked up by Web crawlers. These tricks will only augment your content so it is picked up quicker and you will receive more hits on your site.
Whitney Grace, May 5, 2016
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Finnish Content Discovery Case Study
July 31, 2015
There are many services that offer companies the ability to increase their content discover. One of these services is Leiki, which offers intelligent user profiling, context-based intelligence, and semantic SaaS solutions. Rather than having humans adapt their content to get to the top of search engine results, the machine is altered to fit a human’s needs. Leiki pushes relevant content to a user’s search query. Leiki released a recent, “Case Study: Lieki Smart Services Increase Customer Flow Significantly At Alma Media.”
Alma Media is one of the largest media companies in Finland, owning many well-known Finnish brands. These include Finland’s most popular Web site, classified ads, and a tabloid newspaper. Alma Media employed two of Leiki’s services to grow its traffic:
“Leiki’s Smart Services are adept at understanding textual content across various content types: articles, video, images, classifieds, etc. Each content item is analyzed with our semantic engine Leiki Focus to create a very detailed “fingerprint” or content profile of topics associated with the content.
SmartContext is the market leading service for contextual content recommendations. It’s uniquely able to recommend content across content types and sites and does this by finding related content using the meaning of content – not keyword frequency.
SmartPersonal stands for behavioral content recommendations. As it also uses Leiki’s unique analysis of the meaning in content, it can recommend content from any other site and content type based on usage of one site.”
The case study runs down how Leiki’s services improved traffic and encouraged more users to consume its content. Leiki’s main selling point in the cast study is that offers users personal recommendations based on content they clicked on Alma Media Web sites. Leiki wants to be a part of developing Web 3.0 and the research shows that personalization is the way for it to go.
Whitney Grace, July 31, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Meatbags Prevent Google’s Self-Driving Car
July 2, 2015
Driving is a privilege not a right…for humans and Google wants it for its self-driving cars. Google, however, is still in the test phasing for its self-driving cars and announced that they would publish results of the study on a monthly basis. They first report recently came out and it says that Google cars were in twelve accidents when they were on real roads. The Register takes a snarky, informative approach to self-driving cars in “Google: Our Self-Driving Cars Would Be Tip-Top If You Meatheads Didn’t Crash Into Them.”
Google has twenty-three Lexus SUVs that have driven 1,011,338 miles with the self-driving software and 796, 250 miles with a human behind the wheel. Many of the cars have taken to the real road, but nine are still restricted to the private track.
Google blames all twelve of the accidents on human error, not the software, and it is due to either the human driver in the autonomous car or the driver in the other car. The Google cars, being rear-ended from driving too slow, caused seven accidents. One accident was due to the Google car braking trying to avoid a collision and two more were when non-Google cars failed to obey traffic signs. The worst accident caused when a Google car was driving at 63 mph and was sideswiped by a car changing lanes. No one was hurt. The last two accidents were the fault of Google’s employees: both accidents resulted in Google cars rear-ending the cars in front of them.
Google is quick to point out the software’s positive aspects:
“The report also highlighted some of the smarter aspects of the cars’ software. Google cars can identify emergency vehicles, for example, and automatically give way in a fashion many fleshy drivers are irritatingly unwilling to do. The other example given was Google cars dealing with cyclists who didn’t obey the rules of the road. One cyclist veered in front of the car at night, and the software was clever enough to stop immediately to avoid a crash.”
Google will have its cars drive ten thousand miles a week on the software. A recent luxury car ad campaign was critical of the self-driving car, saying people want the luxury of driving themselves with all the benefits of said luxury car. It will be the TV vs. radio battle again, but the one thing holding back the self-driving car will be human error. Stupid, stupid humans.
Whitney Grace, July 2, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
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