Bye-Bye Enterprise Storage
October 19, 2015
Storage is a main component of the enterprise system. Silos store data and eventually the entire structure transforms into a legacy system, but BusinessWire says in “MapR Extends Support For SAS To Deliver Big Data Storage Independence” it is time to say good-bye to old enterprise storage. MapR is trying to make enterprise storage obsolete with its new extended service support for SAS, a provider of business software and services. The new partnership between allows advanced analytics with easy data preparation and integration in legacy systems, improved security, data compliance, and assurance of service level agreements.
The entire goal is to allow SAS and MapR clients to have better flexibility for advanced analytics within Hadoop as well as to help customers harvest the most usefulness our of their data.
Here is a rundown of the partnership between SAS and MapR:
“The collaboration makes available the full scope of technologies in the SAS portfolio, including SAS® LASR™ Analytic Server, SAS Visual Analytics, SAS High-Performance Analytics, and SAS Data Loader for Hadoop. Complete MapR integration delivers security and full POSIX compliance for use in “share everything architectures,” as well as enables SAS Visual Analytics to easily and securely access all data. With SAS Data Loader for Hadoop, users can prepare, cleanse and integrate data inside MapR for improved performance and then load that data in-memory into SAS LASR for visualization or analysis, all without writing code.”
Breaking away from legacy systems with old onsite storage is one of the new trends for enterprise systems. Legacy systems are clunky, don’t necessary comply with new technology, and have slow information retrieval. A new enterprise system using SAS and MapR’s software will last for some time, until the new trend buzzes through town.
Whitney Grace, October 19, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Whitepaper: Plan for Holiday Sales Now
October 16, 2015
Marketing pros and retailers take note: semantic tech firm ntent offers a free whitepaper to help you make the most of the upcoming holiday season, titled “Step-By-Step Guide to Holiday Campaign Planning.” All they want in return are your web address, contact info, and the chance to offer you a subscription to their newsletter, blog, and updates. (That checkbox is kindly deselected by default.) The whitepaper’s description states:
“Halloween candy and costumes are already overflowing on retail stores shelves. You know what that means, don’t you? It’s time for savvy marketers to get serious about their online retail planning for the impending holidays, if they haven’t already started. Why is it so important to take the time to coordinate a solid holiday campaign? Because according to the National Retail Federation [PDF] the holiday season can account for more than 20–40% of a retailer’s annual sales. And if that alone isn’t enough to motivate you, Internet Retailer reported that online retail sales this year are predicted to reach $349.06 billion a 14.2% YoY increase—start planning now to get your piece of the pie! Position your business for online success, more sales and more joy as you head into 2016 using these easy-to-follow, actionable tips!”
The paper includes descriptions of tactics and best practices, as well as a monthly to-do list and a planning worksheet. Founded in 2010, ntent leverages their unique semantic search technology to help clients quickly find the information they need. The company currently has several positions open at their Carlsbad, California, office.
Cynthia Murrell, October 16, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Google Declares It Has the Best Cloud Service…Again
October 15, 2015
Google is never afraid to brag about its services and how much better they are compared to their competitors. Google brandishes its supposed superiority with cloud computing on its Google Cloud Platform Blog with the post, “Google Cloud Platform Delivers The Industry’s Best Technical And Differentiated Features.” The first line in the post even comes out as a blanket statement for how Google feels about its cloud platform: “I’ll come right out and say it: Google Cloud Platform is a better cloud.”
One must always take assertations from a company’s Web site as part of its advertising campaign to peddle the service. Google products and services, however, usually have quality written into their programming, but Google defends the above claim saying it has core advantages and technical differentiators in compute, storage, network, and distributed software tiers. Google says this is for two reasons:
“1. Cloud Platform offers features that are very valuable for customers, and very difficult for competitors to emulate.
- The underlying technologies, created and honed by Google over the last 15 years, enable us to offer our services at a much lower price point.”
Next the post explains the different features that make the cloud platform superior: live migration, scaling load balances, forty-five second boot times, three second archive restore, and 680,000 IOPS sustained Local SSD read rate. Google can offer these features, because it claims to have the best technology and software engineers. It does not stop there, because Google also offers its cloud platform at forty percent cheaper than other cloud platforms. It delves into details about why it can offer a better and cheaper service. While the argument is compelling, it is still Google cheerleading itself.
Google is one of the best technology companies, but it is better to test and review other cloud platforms rather than blinding following a blog post.
Whitney Grace, October 15, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Sell Your Soul for a next to Nothing on the Dark Web
October 13, 2015
The article on ZDNet titled The Price of Your Identity in the Dark Web? No More Than a Dollar provides the startlingly cheap value of stolen data on the Dark Web. We have gotten used to hearing about data breaches at companies that we know and use (ahem, Ashley Madison), but what happens next? The article explains,
“Burrowing into the Dark Web — a small area of the Deep Web which is not accessible unless via the Tor Onion network — stolen data for sale is easy to find. Accounts belonging to US mobile operators can be purchased for as little as $14 each, while compromised eBay, PayPal, Facebook, Netflix, Amazon and Uber accounts are also for sale. PayPal and eBay accounts which have a few months or years of transaction history can be sold for up to $300 each.”
According to the Privacy Rights Clearinghouse the most common industries affected by data breaches are healthcare, government, retail, and education sectors. But it also stresses that a high number of data breaches are not caused by hackers or malicious persons at all. Instead, unintended disclosure is often the culprit. Dishearteningly, there is really no way to escape being a target besides living out some Ron Swanson off the grid fantasy scenario. Every organization that collects personal information is a potential breach target. It is up to the organizations to protect the information, and while many are making that a top priority, most have a long way to go.
Chelsea Kerwin, October 13, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Restlet Promotes Paul Doscher to the Cloud
October 8, 2015
What has Paul Doscher been up to? We used to follow him when he was a senior executive over at LucidWorks, but he has changed companies and is now riding on clouds. PRWeb published the press release “Restlet Appoints Paul Doscher As New CEO To Accelerate Deployment Of Most Comprehensive Cloud-Based API Platform.” Doscher is the brand new president, CEO, and board member at Restlet, leading creators of deployed APIs framework. Along with LucidWorks, Doscher held executive roles at VMware, Oracle, Exalead, and BusinessObjects.
Restlet hot its start as an open source project by Jerome Louvel. Doscher will be replacing Louvel as the CEO and is quite pleased about handing over the reins to his successor:
“ ‘I’m extremely pleased that we have someone with Paul’s experience to grow Restlet’s leadership position in API platforms,’ said Louvel. ‘Restlet has the most complete API cloud platform in the industry and our ease of use makes it the best choice for businesses of any size to publish and consume data and services as APIs. Paul will help Restlet to scale so we can help more businesses use APIs to handle the exploding number of devices, applications and use cases that need to be supported in today’s digital economy.’ ”
Doscher wants to break down the barriers for cloud adoption and take it to the next level. His first task as the new CEO will be implementing the API testing tools vendor DHC and using it to enhance Restlet’s API Platform.
Restlet is ecstatic to have Doscher on board and Louvel is probably heading off to a happy retirement.
Whitney Grace, October 8, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
The Many Applications of Predictive Analytics
September 29, 2015
The article on Computer World titled Technology that Predicts Your Next Security Fail confers the current explosion in predictive analytics, the application of past occurrences to predict future occurrences. The article cites the example of the Kentucky Department of Revenue (DOR), which used predictive analytics to catch fraud. By providing SAS with six years of data the DOR received a batch of new insights into fraud indicators such as similar filings from the same IP address. The article imparts words of wisdom from SANS Institute instructor Phil Hagen,
“Even the most sophisticated predictive analytics software requires human talent, though. For instance, once the Kentucky DOR tools (either the existing checklist or the SAS tool) suspect fraud, the tax return is forwarded to a human examiner for review. “Predictive analytics is only as good as the forethought you put into it and the questions you ask of it,” Hagen warns…. Also It’s imperative that data scientists, not security teams, drive the predictive analytics project.”
In addition to helping the IRS avoid major fails like the 2013 fraudulent refunds totaling $5.8 billion, predictive analytics has other applications. Perhaps most interesting is its use protecting human assets in regions where kidnappings are common by detecting unrest and alerting organizations to lock up their doors. But it is hard to see limitations for technology that so accurately reads the future.
Chelsea Kerwin, September 29, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
NTENT Has a New CEO
September 29, 2015
NTENT is a leading natural language processing and semantic search company, that owns the Convera technology, and according to Business Wire Dan Stickel was hired as the new CEO, says “NTENT Appoints Dan Stickel As New CEO.” NTENT is focused on expanding the company with AltaVista and Google. Using Stickel’s experience, NTENT has big plans and is sure that Stickel will lead the company to success.
“CEO, Stickel’s first objective will be to prioritize NTENT’s planned expansion along geographic, market and technology dimensions. ‘After spending significant time with NTENT’s Board, management team and front-line employees, I’m excited by the company’s opportunities and by the foundation that’s already been laid in both traditional web and newer mobile capabilities. NTENT has clearly built some world-class technology, and is now scaling that out with customers and partners.’”
In his past positions as CEO at Metaforic and Webtrends s well as head of the enterprise business at AltaVista and software business at Macrovision, Stickel has transitioned companies to become the leaders in their respective industries.
The demand for natural language processing software and incorporating it into semantic search is one of the biggest IT trends at the moment. The field is demanding innovation and NTENT believes Stickel will guide them.
Whitney Grace, September 29, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Help Wanted: Chief Marketing Technology Officer
September 28, 2015
A new, indispensable position for companies is the chief technology officer or the chief information officer. Their primary responsibilities are to manage the IT department, implement new ways to manage information, and/or develop software as needed. There is a new position that companies will be creating in the future and the title is chief marketing technology officer, says Live Mint in “Make Way CIOS, CMOS: Here Comes The CMTO.”
Formerly the marketing and IT departments never mixed, except for the occasional social media collaboration. Marketers are increasing their reliance on technology to understand their customers and it goes far beyond social media. Marketers need to be aware of the growing trends in mobile shopping and search, digital analytics, gamification, online communities, and the power of user-generated content.
“The CMO’s role will graduate to CMTO, a marketer with considerable knowledge of technology. The CMTO, according to Nasscom, will not only conceptualize but also build solutions and lay down the technical and commercial specifications while working alongside the IT team on vendor selection.”
It is not enough to know how to market a product or promote an organization. Marketers need to be able to engage with technology and understand how to implement to attract modern customers and increase sales. In other words, evolving the current marketing position with a new buzzword.
Whitney Grace, September 28, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Google Solves CDN Problem with New Partnerships
September 21, 2015
The article on TechCrunch titled Google Partners with Cloudflare, Fastly, Level 3 and Highwinds to Help Developers Push Google Cloud Content to Users Faster discusses Google’s recent switch from it’s own content delivery network (CDN) (formerly PageSpeed service) to partner services. This has been advanced by the CDN Interconnect launch, purportedly aimed at providing simplified and less costly space for developers who use the cloud service for running applications. The article elucidates,
“Developers who use a CDN Interconnect partner to serve their content — and that’s mostly static assets like photos, music and video — are now eligible to pay a reduced rate for egress traffic to these CDN locations. Google says the idea here is to “encourage the best practice of regularly distributing content originating from Cloud Platform out to the edge close to your end-users. Google provides a private, high-performance link between Cloud Platform and the CDN providers we work with..”
So we see Google doing the partner thing. Going it alone may be lonely and expensive. The article mentions that the importance of CDNs will only grow with the weight of web pages, which are so often plied with high-res images and HD video. So long as Google can’t solve this problem itself, they are happy to partner up with providers.
Chelsea Kerwin, September 21, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Where’s the Finish Line Enterprise Search?
September 16, 2015
What never ceases to amaze me is that people are always perplexed when goals for technology change. It always comes with a big hullabaloo and rather than complaining about the changes, time would be better spent learning ways to adapt and learn from the changes. Enterprise search is one of those technology topics that sees slow growth, but when changes occur they are huge. Digital Workplace Group tracks the newest changes in enterprise search, explains why they happened, and how to adapt: “7 Ways The Goal Posts On Enterprise Search Have Moved.”
After spending an inordinate amount of explaining how the author arrived at the seven ways enterprise search has changed, we are finally treated to the bulk of the article. Among the seven reasons are obvious insights that have been discussed in prior articles on Beyond Search, but there are new ideas to ruminate about. Among the obvious are that users want direct answers, they expect search to do more than find information, and understanding a user’s intent. While the obvious insights are already implemented in search engines, enterprise search lags behind.
Enterprise search should work on a more personalized level due it being part of a closed network and how people rely on it to fulfill an immediate need. A social filter could be applied to display a user’s personal data in search results and also users rely on the search filter as a quick shortcut feature. Enterprise search is way behind in taking advantage of search analytics and how users consume and manipulate data.
“To summarize everything above: Search isn’t about search; it’s about finding, connecting, answers, behaviors and productivity. Some of the above changes are already here within enterprises. Some are still just being tested in the consumer space. But all of them point to a new phase in the life of the Internet, intranets, computer technology and the experience of modern, digital work.”
As always there is a lot of room for enterprise search improvement, but these changes need to made for an updated and better work experience.
Whitney Grace, September 16, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
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