Search Data from Bing for 2015 Yields Few Surprises
December 11, 2015
The article on Search Engine Watch titled Bing Reveals the Top US and UK Searches of 2015 in the extremely intellectual categories of Celebs, News, Sport(s), Music, and Film. Starting with the last category, guess what franchise involving wookies and Carrie Fisher took the top place? For Celebrity searches, Taylor Swift took first in the UK, and Caitlyn Jenner in the US, followed closely by Miley Cyrus (and let’s all take a moment to savor the seething rage this data must have caused in Kim Kardashian’s heart.) What does this trivia matter? Ravleen Beeston, UK Sales Director of Bing, is quoted in the article with her two cents,
“Understanding the interests and motivations driving search behaviour online provides invaluable insight for marketers into the audiences they care about. This intelligence allows us to empower marketers to create meaningful connections that deliver more value for both consumers and brands alike. By reflecting back on the key searches over the past 12 months, we can begin to anticipate what will inspire and how to create the right experience in the right context during the year to come.”
Some of the more heartening statistics were related to searches for women’s sports news, which increased from last year. Serena Williams was searched more often than the top five male tennis players combined. And saving the best for last, in spite of the dehumanizing and often racially biased rhetoric we’ve all heard involving Syrian refugees, there was a high volume of searches in the US asking how to provide support and aid for refugees, especially children.
Chelsea Kerwin, December 11, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Understanding Trolls, Spam, and Nasty Content
December 9, 2015
The Internet is full of junk. It is a cold hard fact and one that will never die as long as the Internet exists. The amount of trash content was only intensified with the introduction of Facebook, Twitter, Instagram, Pinterst, and other social media platforms and it keeps pouring onto RSS feeds. The academic community is always up for new studies and capturing new data, so a researcher from the University of Arkansas decided to study mean content. “How ‘Deviant’ Messages Flood Social Media” from Science Daily is an interesting new idea that carries the following abstract:
“From terrorist propaganda distributed by organizations such as ISIS, to political activism, diverse voices now use social media as their major public platform. Organizations deploy bots — virtual, automated posters — as well as enormous paid “armies” of human posters or trolls, and hacking schemes to overwhelmingly infiltrate the public platform with their message. A professor of information science has been awarded a grant to continue his research that will provide an in-depth understanding of the major propagators of viral, insidious content and the methods that make them successful.”
Dr. Nitin Agarwal and will study what behavioral, social, and computational factors cause Internet content to go viral, especially if they have deviant theme. Deviant means along the lines something a troll would post. Agarwal’s research is part of a bigger investigation funded by the Office of Naval Research, Air Force Research, National Science Foundation, and Army Research Office. Agarwal will have a particular focus on how terrorist groups and extremist governments use social media platforms to spread their propaganda. He will also be studying bots that post online content as well.
Many top brass organizations do not have the faintest idea of even what some of the top social media platforms are, much less what their purpose is. A study like this will raise the blinders about them and teach researchers how social media actually works. I wonder if they will venture into 4chan.
Whitney Grace, December 9, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Nuzzel Up to Your Content
December 3, 2015
A service called Nuzzel should aggregate content from Web sites like Dogshaming,com, Cuteoverload.com, and Reddit.com/aww. These Web sites are all overloaded with so much cute content that it would make your gums bleed. Nuzzel, however, is not meant to aggregate cute content, Gigaom tells us in “Nuzzel Update Improves New Discovery For Those Who Don’t Use Twitter” what Nuzzel’s true purpose is. Nuzzel is a content discovery service that collects and organized links from Twitter and Facebook. It will now contain an updated feature allowing users to find stories based off their interests without connect to social networks, think Feedly, Zine, and other content feeders.
There will be other changes to Nuzzel as well. Users will not be required to log into one social network, a better search function, and a swipe-based navigation system. Nuzzel is also adding a newsletter for users who do not want to download an application or a social media account. The updates are paired with a new round of funding totaling $5.1 million from the Wall Street Journal, the Guardian, Mozilla, Google, and other companies.
“Connecting with Twitter remains the best way to use Nuzzel, and still provides a great personalized news experience,” Abrams said. “But a lot of people don’t use Twitter, and Nuzzel 2.0 provides a new experience for those people, that also allows non-Twitter users to enjoy the power of social curation.” So it can still help quiet the cacophony of links shared to social networks, but now it could also appeal to people who have somehow managed to avoid the din of social media.”
Nuzzel can be programmed to send users cute content from around the Internet, but it is useful for so much more and a great way to organize content and links.
Whitney Grace, December 3, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Vic Gundotra Restarts His Career
December 2, 2015
Google+ is a social media failure and its creator Vic Gundotra doesn’t like talking about. No one can blame him after he created the social media equivalent of the ET Atari videogame, often dubbed the worst videogame in history. According to Mashable in the article, “Here’s What You Do After Google+: Start Fresh,” Gundotra left Google and was gun shy to accept another job in the technology field. He continued to get daily job offers as he spent over a year traveling and spending time with his family, but he finally decided to focus on his career again by accepting a job with AliveCor.
AliveCor is a heath startup that has received FDA approval to use mobile devices to detect heart problems. Gundotra was interested in taking a job with a health technology startup after his father suffered from two heart attacks.
“AliveCor, while a big step removed from working on building a social network, nonetheless got him excited because of his interests in machine learning and wearable health. It also appealed to him on a more personal level.”
The health tech startup is proud to announce their new employee, but they do not include Google+ in the list of accomplishments in the press release. Gundotra recognizes he did good work at Google, but that his vision for social network to compete with Twitter and Facebook was a washout. He’s eager to move onto more fruitful endeavors, especially technology that will make people’s lives better.
Whitney Grace, December 2, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Individualized Facebook Search
November 27, 2015
Facebook search is a puzzle. If you want to find a specific post that you remember seeing on a person’s profile, you cannot find it unless it is posted to their timeline. It is a consistent headache, especially if you become obsessed with finding that post. Mashable alerts us to a new Facebook pilot program, “Facebook May Soon Let You Search Individual Profile Pages.” Facebook’s new pilot program allows users to search for posts within a profile.
The new search feature is only available to pilot program participants. Based on how the feedback, Facebook will evaluate the search function and announce a potential release date.
“Facebook says it’s a small pilot program going around the U.S. for iPhone and desktop and that users have requested an easier way to search for posts within a person’s profile. The feature is limited in nature and only showing up for a select group of people who are part of the pilot program. The social network will be evaluating feedback based on the pilot. No plans for an official rollout have been announced at this time.?”
The search feature shows up on user profiles as a basic search box with the description “search this profile” with the standard magnifying glass graphic. It is a simple addition to a profile’s dashboard and it does not take up much space, but it does present a powerful tool.
Facebook is a social media platform that has ingrained itself into the function of business intelligence to regular socialization. As we rely more on it for daily functions, information needs to be easy to recall and access. The profile search feature will probably be a standard Facebook dashboard function by 2016.
Whitney Grace, November 27, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Search Experts Looking for Work? Rejoice
November 23, 2015
The article titled 17 Tools to Make LinkedIn Work for You on TNW provides some thoughtful commentary on how to make the best use of the social media platform LinkedIn. The article begins by emphasizing how important and relevant LinkedIn still is, particularly for people in Sales, who use the service to gather information and research prospects. It goes on to highlight the difficulty facing salespeople when it comes to searching LinkedIn, and the myriad of tools and Chrome extensions available to simplify search. The first on the list is Crystal,
“Language matters. How you communicate with someone, the words you use, how you structure your requests etc. affects their initial perception of you. And that’s what Crystal helps with. The standalone app as well as its Chrome extension allows you to profile Linkedin users profiles to detect their personality. And suggest the best ways to communicate with them. Crystal can tell you what to write in an email or how to create a message that engages them in a way they’d expect from you.”
Other resources include SalesLoft Prospector, which aids in building lists of targeted leads with contact information in tow, Elink.Club for LinkedIn, which visits 800 targeted profiles a day with the expectation that just under 10% of those users will, in turn, return the visit and become acquainted, and Discover.ly, which helps users establish mutual friends and social media commonalities with the profiles they view.
Chelsea Kerwin, November 23, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Drone and Balloon WiFi Coming to the Sky near You
November 10, 2015
Google and Facebook have put their differences aside to expand Internet access to four billion people. Technology Review explains in “Facebook;s Internet Drone Team Is Collaborating With Google’s Stratospheric Balloons Project” how both companies have filed documented with the US Federal Communications Commission to push international law to make it easier to have aircraft fly 12.5 miles or 20 kilometers above the Earth, placing it in the stratosphere.
Google has been working on balloons that float in the stratosphere that function as aerial cell towers and Facebook is designing drones the size of aircraft that are tethered to the ground that serve the same purpose. While the companies are working together, they will not state how. Both Google and Facebook are working on similar projects, but the aerial cell towers marks a joint effort where they putting aside their difference (for the most part) to improve information access.
“However, even if Google and Facebook work together, corporations alone cannot truly spread Internet access as widely as is needed to promote equitable access to education and other necessities, says Nicholas Negroponte, a professor at MIT’s Media Lab and founder of the One Laptop Per Child Project. ‘I think that connectivity will become a human right,’ said Negroponte, opening the session at which Facebook and Google’s Maguire and DeVaul spoke. Ensuring that everyone gets that right requires the Internet to be operated similar to public roads, and provided by governments, he said.”
Quality Internet access not only could curb poor education, but it could also improve daily living. People in developing countries would be able to browse information to remedy solutions and even combat traditional practices that do more harm than good.
Some of the biggest obstacles will be who will maintain the aerial cell towers and also if they will pose any sort of environmental danger.
Whitney Grace, November 10, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Pew Report Compares News Sources: Twitter and Facebook
November 6, 2015
As newspapers fall, what is rising to take their place? Why, social media, of course. The Pew Research Center discusses its recent findings on the subject in, “The Evolving Role of News on Twitter and Facebook.” The number of Americans getting their news from these platforms continues to rise, across almost all demographic groups. The article informs us:
“The new study, conducted by Pew Research Center in association with the John S. and James L. Knight Foundation, finds that clear majorities of Twitter (63%) and Facebook users (63%) now say each platform serves as a source for news about events and issues outside the realm of friends and family. That share has increased substantially from 2013, when about half of users (52% of Twitter users, 47% of Facebook users) said they got news from the social platforms.”
The write-up describes some ways the platforms differ in their news delivery. For example, more users turn to Twitter for breaking news, while Facebook now features a “Trending” sidebar, filterable by subject. The article notes that these trends can have an important impact on our society:
“As more social networking sites recognize and adapt to their role in the news environment, each will offer unique features for news users, and these features may foster shifts in news use. Those different uses around news features have implications for how Americans learn about the world and their communities, and for how they take part in the democratic process.”
Indeed. See the article for more differences between Facebook and Twitter news consumers, complete with some percentages. You can also see the data’s barebones results in the report’s final topline. Most of the data comes from a survey conducted across two weekends last March, among 2,035 Americans aged 18 and up.
Cynthia Murrell, November 6, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Add a Modicum or More of Value to Your Facebook Time with Detox
October 15, 2015
The article on Life Hacker titled Detox For Facebook Replaces Your Feed with Actual News begs the question: why search when you can graze like a millennial info ruminant? The idea of Detox is that Facebook wastes time. It is difficult to argue with that, especially as someone who has, on more than one occasion, closed a tab opened to Facebook only to be confronted with another tab, also open to Facebook, and perhaps even another. It is this mindless arena of continuous distraction. The article says,
“If you can relate, consider Detox: it replaces your Facebook feed with an actual news feed.
The browser extension is from previously mentioned news feed Panda. You simply download the extension, turn it on via Facebook, and it will replace your feed with content from sites available at Panda: Product Hunt, Hacker News, and Designer News to name a few. You can also use Detox’s “Auto Activation” and schedule specific days and times you want the extension to work.”
Perhaps you are someone immune to the onslaught of trite and meaningless status updates. But most of us are coping with a level of addiction that we really have no means of overcoming unless we “gasp” sign off entirely. If you aren’t quite ready for that, but hope to make your Facebook feed at least somewhat worth your perusal, this might be a nice compromise.
Chelsea Kerwin, October 15, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Predictive Search Tries to Work with Videos
October 14, 2015
Predictive search is a common feature in search engines such as Google. It is more well-known as auto-complete, where based on spelling and keyword content the search engine predicts what a user is searching for. Predictive search speeds up the act of searching, but ever since YouTube became the second biggest search engine after Google one has to wonder if “Does Video Enhance Predictive Search?” asks Search Engine Watch.
Search engine and publisher of travel deals Travelzoo created a video series called “#zootips” that was designed to answer travel questions people might search for on Google. The idea behind the video series was that the videos would act as a type of predictive feature anticipating a traveler’s needs.
“‘There’s always push and pull with information,’ says Justin Soffer, vice president of marketing at Travelzoo. ‘A lot of what search is, is people pulling – meaning they’re looking for something specific. What videos are doing is more of a push, telling people what to look for and showing them things.’ ”
Along with Travelzoo, representatives from SEO-PR and Imagination Publishing also agree that video will enhance video search. Travelzoo says that video makes Web content more personal, because an actual person is delivering it. SEO-PR recommends researching keywords with Google Trends and creating videos centered on those words. Imagination Publishing believes that video content will increase a Web site’s Google ranking as it ranks media rich pages higher and there is an increase in voice search and demand for how-to videos.
It is predicted that YouTube’s demand as a search engine will increase more content will be created for video. If you understand how video and predictive analytics work, you will have an edge in future Google rankings.
Whitney Grace, October 14, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
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