You Too Can Be an Expert Searcher
October 4, 2016
One would think that in the days of instant information, we all would be expert searchers and know how to find any fact. The problem is that most people type entire questions into search engines and allow natural language processing to do the hard labor. There is a smarter way to search than lazy question typing and Geek Squad has an search literacy guide you might find useful: “Search Engine Secrets: Find More With Google’s Hidden Features.”
What very few people know (except us search gurus) is that search engines have hidden tricks you can use you find your results quicker and make search easier. While Google is the standard search engine and all these tricks are geared towards that search engine, they will also work with other ones. The standard way to search is by typing a query into the search bar and some of these typing tricks are old school, such as using parentheses for an exact phrase, searching one specific Web site, wildcards, Boolean operators, and using a minus sigh (-) to exclude terms.
Searching for pictures is a much newer search form and is usually done by clicking on the image search on a search engine. However, did you know that most search engines have the option to search with an image itself? With Google, simply drag and drop an image into the search bar to start the process. There are also delimiters on image search to filter results by specifics, such as GIFs, size, color, and others
Even newer than image search is vocal search with a microphone. Usually, voice search is employed with a digital assistant like Cortana and Siri. Some voice search commands are:
- Find a movie: What movies are playing tonight? or Where’s Independence Day playing?
- Find nearby places: Where’s the closest cafe?
- Find the time: What time is it in Melbourne?
- Answer trivia questions: Where was Albert Einstein born? or How old is Beyonce?
- Translate words or phrases: How do you say milk in Spanish?
- Define a word: What does existentialism mean?
- Convert between units: What’s 16 ounces in grams?
- Solve a math problem: What’s the square root of 2,209?
Book a restaurant table: Book a table for two at Dorsia on Wednesday night.
The only problem is that only the typing tricks transfer to professional research. They are used at universities, research institutes, and even large companies. The biggest problem is that people do not know how to use them in those organizations.
Whitney Grace, October 4, 2016
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Is Bing Full of Bugs or Is Constant Change And “Agility” the Wave of the Future?
February 29, 2016
The article titled 600 Engineers Make 4,000 Changes to Bing Each Week on WinBeta goes behind the scenes of a search engine. The title seems to suggest that Bing is a disaster with so many bugs that only a fleet of engineers working around the clock can manage the number of bugs in the system. That is actually far from the impression that the article makes. Instead, it stresses the constant innovation that Bing calls “Continuous Delivery” or “Agility.” The article states,
“How about the 600 engineers mentioned above pushing more than 4,000 individual changes a week into a testing phase containing over 20,000 tests. Each test can last from 10 minutes to several hours or days… Agility incorporates two “loops,” the Inner Loop that is where engineers write the code, prototype, and crowd-source features. Then, there’s an Outer Loop where the code goes live, gets tested by users, and then pushes out to the world.”
For more details on the sort of rapid and creative efforts made possible by so many engineers, check out the Bing Visual Blog Post created by a Microsoft team. The article also reminds us that Bing is not only a search engine, but also the life-force behind Microsoft’s Cortana, as well as being integrated into Misrosoft Office 2016, AOL and Siri.
Chelsea Kerwin, February 29, 2016
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
How Often Do You Use Vocal Search
February 8, 2016
Vocal search is an idea from the future: you give a computer a query and it returns relevant information. However, vocal search has become an actual “thing” with mobile assistants like Siri, Cortana, and build in NLP engines on newer technology. I enjoy using vocal search because it saves me from having to type my query on a tiny keyboard, but when I’m in a public place I don’t use it for privacy reasons. Search Engine Watch asks the question, “What Do You Need To Know About Voice Search?” and provides answers for me more questions about vocal search.
Northstar Research conducted a study that discovered 55% percent of US teens used vocal search, while only 41% of US adults do. An even funnier fact is that 56% of US adults only use the search function, because it makes them feel tech-savvy.
Vocal Search is extremely popular in Asia due to the different alphabets. Asian languages are harder to type on a smaller keyboard. It is also a pain on Roman alphabet keyboards!
Tech companies are currently working on new innovations with vocal search. The article highlights how Google is trying to understand the semantic context behind queries for intent and accuracy.
“Superlatives, ordered items, points in time and complex combinations can now be understood to serve you more relevant answers to your questions…These ‘direct answers’ provided by Google will theoretically better match the more natural way that people ask questions in speech rather then when typing something into a search bar, where keywords can still dominate our search behaviour.”
It translates to a quicker way to access information and answer common questions without having to type on a keyboard. Now it would be a lot easier if you did not have to press a button to activate the vocal search.
Whitney Grace, February 8, 2016
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
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