Vodafone Improves Search Management
October 20, 2015
More than 8,000 call center agents use Vodafone’s internal knowledge management platform dubbed AskVodafone to access client information. AskVodafone’s old system was not performing as well as it used, so the company decided to upgrade to Exorbyte. Motor Traffic runs down Vodafone’s upgrade process in the article, “Exorbyte Matchmaker Managed Over 2 million Searches A Month On The Platform AskVodafone.”
Vodafone wanted to shorten an agent’s processing time on phone calls. The solution required faceted search, keyword suggestions, more accurate search results, and information related to a caller’s issue. Exorbyte created an individualized solution for Vodafone and they were given the job:
“Through the experience with the Exorbyte solutions and, of course, the existing site license used in the company the contract has been awarded directly to Exorbyte. These Andreas Vieth, Product Manager Search: ‘Due to the long and successful collaboration with Exorbyte it was logical for us to continue with them in the modernization of AskVodafone portal and to develop synergies between these and the Exorbyte search on the Vodafone website.’”
The solution indexes over 25,000 Web sites and it has increased the center’s data quality and results relevancy. The end result is that over 8,000 calls and 50,000 searches performed on AskVodafone are resolved faster and with better information.
Whitney Grace, October 20, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Add a Modicum or More of Value to Your Facebook Time with Detox
October 15, 2015
The article on Life Hacker titled Detox For Facebook Replaces Your Feed with Actual News begs the question: why search when you can graze like a millennial info ruminant? The idea of Detox is that Facebook wastes time. It is difficult to argue with that, especially as someone who has, on more than one occasion, closed a tab opened to Facebook only to be confronted with another tab, also open to Facebook, and perhaps even another. It is this mindless arena of continuous distraction. The article says,
“If you can relate, consider Detox: it replaces your Facebook feed with an actual news feed.
The browser extension is from previously mentioned news feed Panda. You simply download the extension, turn it on via Facebook, and it will replace your feed with content from sites available at Panda: Product Hunt, Hacker News, and Designer News to name a few. You can also use Detox’s “Auto Activation” and schedule specific days and times you want the extension to work.”
Perhaps you are someone immune to the onslaught of trite and meaningless status updates. But most of us are coping with a level of addiction that we really have no means of overcoming unless we “gasp” sign off entirely. If you aren’t quite ready for that, but hope to make your Facebook feed at least somewhat worth your perusal, this might be a nice compromise.
Chelsea Kerwin, October 15, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Predictive Search Tries to Work with Videos
October 14, 2015
Predictive search is a common feature in search engines such as Google. It is more well-known as auto-complete, where based on spelling and keyword content the search engine predicts what a user is searching for. Predictive search speeds up the act of searching, but ever since YouTube became the second biggest search engine after Google one has to wonder if “Does Video Enhance Predictive Search?” asks Search Engine Watch.
Search engine and publisher of travel deals Travelzoo created a video series called “#zootips” that was designed to answer travel questions people might search for on Google. The idea behind the video series was that the videos would act as a type of predictive feature anticipating a traveler’s needs.
“‘There’s always push and pull with information,’ says Justin Soffer, vice president of marketing at Travelzoo. ‘A lot of what search is, is people pulling – meaning they’re looking for something specific. What videos are doing is more of a push, telling people what to look for and showing them things.’ ”
Along with Travelzoo, representatives from SEO-PR and Imagination Publishing also agree that video will enhance video search. Travelzoo says that video makes Web content more personal, because an actual person is delivering it. SEO-PR recommends researching keywords with Google Trends and creating videos centered on those words. Imagination Publishing believes that video content will increase a Web site’s Google ranking as it ranks media rich pages higher and there is an increase in voice search and demand for how-to videos.
It is predicted that YouTube’s demand as a search engine will increase more content will be created for video. If you understand how video and predictive analytics work, you will have an edge in future Google rankings.
Whitney Grace, October 14, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Web Site Search Goes Camping
October 12, 2015
It is a common fact that if you are a major retailer and your Web site’s search function is horrible, you are losing millions of dollars in sales. Cabela’s is the world’s largest marketer of hunting, fishing, camping, and other outdoor merchandise decided to upgrade their Web site with GroupBy says PR Newswire in the press release, “Cabela’s And GroupBy Partner To Improve Site Search.”
With GroupBy’s advice, Cabela’s has made a good choice:
“After careful evaluation, Cabela’s selected Searchandiser to replace their Oracle Endeca site search, as they required a robust solution that would deliver accurate search results and an improved user experience for their customers. ‘At Cabela’s we strive to continually improve our customer experience and search relevance is an opportunity area we have identified,’ said Scott Johnstone, Cabela’s Technology Partner Relationship Manager. ‘To that end, we are partnering with GroupBy Inc. to leverage their merchandising tools, search expertise and the underlying technology.’”
As Cabela’s market expands, with Searchandiser creates a better online shopping experience for users with more secure transactions. Any outdoor enthusiast with tell you that equipment is vital for a good adventure. As more people are heading outside to experience the great outdoors, they rely on a decent Web site to order their supplies and gear. Cabela’s is set to meet the new surge with better searching functionalities.
Whitney Grace, October 12, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Restlet Promotes Paul Doscher to the Cloud
October 8, 2015
What has Paul Doscher been up to? We used to follow him when he was a senior executive over at LucidWorks, but he has changed companies and is now riding on clouds. PRWeb published the press release “Restlet Appoints Paul Doscher As New CEO To Accelerate Deployment Of Most Comprehensive Cloud-Based API Platform.” Doscher is the brand new president, CEO, and board member at Restlet, leading creators of deployed APIs framework. Along with LucidWorks, Doscher held executive roles at VMware, Oracle, Exalead, and BusinessObjects.
Restlet hot its start as an open source project by Jerome Louvel. Doscher will be replacing Louvel as the CEO and is quite pleased about handing over the reins to his successor:
“ ‘I’m extremely pleased that we have someone with Paul’s experience to grow Restlet’s leadership position in API platforms,’ said Louvel. ‘Restlet has the most complete API cloud platform in the industry and our ease of use makes it the best choice for businesses of any size to publish and consume data and services as APIs. Paul will help Restlet to scale so we can help more businesses use APIs to handle the exploding number of devices, applications and use cases that need to be supported in today’s digital economy.’ ”
Doscher wants to break down the barriers for cloud adoption and take it to the next level. His first task as the new CEO will be implementing the API testing tools vendor DHC and using it to enhance Restlet’s API Platform.
Restlet is ecstatic to have Doscher on board and Louvel is probably heading off to a happy retirement.
Whitney Grace, October 8, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Full Text Search Gets Explained
October 6, 2015
Full text search is a one of the primary functions of most search platform. If a search platform cannot get full text search right, then it is useless and should be tossed in the recycle bin. Full text search is such a basic function these days that most people do not know how to explain what it is. So what is full text?
According to the Xojo article, “Full Text Search With SQLite” provides a thorough definition:
“What is full text searching? It is a fast way to look for specific words in text columns of a database table. Without full text searching, you would typically search a text column using the LIKE command. For example, you might use this command to find all books that have “cat” in the description…But this select actually finds row that has the letters “cat” in it, even if it is in another word, such as “cater”. Also, using LIKE does not make use of any indexing on the table. The table has to be scanned row by row to see if it contains the value, which can be slow for large tables.”
After the definition, the article turns into advertising piece for SQLite and how it improves the quality of full text search. It offers some more basic explanation, which are not understood by someone unless they have a coding background. It is a very brief with some detailed information, but could explain more about what SQLite is and how it improves full text search.
Whitney Grace, October 6, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Google Express Pales in Comparison to Amazon Prime
October 5, 2015
The article on Business Insider titled Google Should Be Very Scared of What Amazon Built, According to Investor Bill Gurley, details Gurley’s comments. Amazon Prime, according to Gurley, is challenging Google’s top dog position by offering inventory in addition to search capabilities. Shopping on Google might seem like a waste of time to many Prime members, who go directly to Amazon to search for what they are looking for. The article explains,
“Over many years, Amazon has built up this logistics framework and their one click feature and their Prime program to the point where the consumer has zero anxiety about the quality of the product, immense trust about the deliverability, down to a day and a half for most people, less than a day for some items. They trust on price. That doesn’t mean they are the absolute lowest price, but people don’t think Amazon’s trying to get ’em.”
Gurley estimates that Amazon may have as many as 90 million Prime Members loyal to their search engine for shopping, and using Google only as a last resort. Google Express, which most of us have never heard of, was Google’s “lame” answer to Amazon Prime, but without the years of planning and creating worldwide distribution centers. However, the article does not address that people use Google for quite a bit more than shopping, and Amazon Prime is limited that way.
Chelsea Kerwin, October 5, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Google Faces Sanctions over Refusal to Embrace Right to Be Forgotten Ruling
October 2, 2015
The article on Reuters titled France Rejects Google Appeal on Cleaning Up Search Results Globally explores the ramifications of Europe’s recently passed Right to be Forgotten law. The law stipulates that search engines be compelled by requests to remove information. Google has made some attempts to yield to the law, granting 40% of the 320,000 requests to remove incorrect, irrelevant, or controversial information, but only on the European version of its sites. The article delves into the current state of affairs,
“The French authority, the CNIL, in June ordered Google to de-list on request search results appearing under a person’s name from all its websites, including Google.com. The company refused in July and requested that the CNIL abandon its efforts, which the regulator officially refused to do on Monday…France is the first European country to open a legal process to punish Google for not applying the right to be forgotten globally.”
Google countered that while the company was happy to meet the French and European standards in Europe, they did not see how the European law could be globally enforced. This refusal will almost certainly be met with fines and sanctions, but that may be the least of Alphabet Google’s troubles considering its ongoing disapproval by Europe.
Chelsea Kerwin, October 02, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Google Solves CDN Problem with New Partnerships
September 21, 2015
The article on TechCrunch titled Google Partners with Cloudflare, Fastly, Level 3 and Highwinds to Help Developers Push Google Cloud Content to Users Faster discusses Google’s recent switch from it’s own content delivery network (CDN) (formerly PageSpeed service) to partner services. This has been advanced by the CDN Interconnect launch, purportedly aimed at providing simplified and less costly space for developers who use the cloud service for running applications. The article elucidates,
“Developers who use a CDN Interconnect partner to serve their content — and that’s mostly static assets like photos, music and video — are now eligible to pay a reduced rate for egress traffic to these CDN locations. Google says the idea here is to “encourage the best practice of regularly distributing content originating from Cloud Platform out to the edge close to your end-users. Google provides a private, high-performance link between Cloud Platform and the CDN providers we work with..”
So we see Google doing the partner thing. Going it alone may be lonely and expensive. The article mentions that the importance of CDNs will only grow with the weight of web pages, which are so often plied with high-res images and HD video. So long as Google can’t solve this problem itself, they are happy to partner up with providers.
Chelsea Kerwin, September 21, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Google Play Serves as Make Up Letter from Google to China
September 18, 2015
The article titled Google’s Return to China Won’t Be Easy on VentureBeat discusses Google’s ambitions to revisit China with the help of Google Play, its Android mobile operating system app store. If you don’t remember, about five years ago Google refused to self-censor search results and pulled its services from China to boot. But Google can’t help looking longingly over its shoulder at the world’s largest Internet market. The article explains,
“Apple Inc complies with local laws and made $13.2 billion last quarter in Greater China…, making it its second-biggest market. Some in the industry doubt whether Google can use the Play store to help get its other services into China as domestic rivals are now well established and Google would have to comply with Chinese law. That would mean storing all data in China, and meeting information access and censorship requests, a thorny issue, particularly if the U.S. government gets involved.”
Obviously, China did not heed Google’s advice on reforming its approach to business and government oversight. Some argue that the focus on Google Play may make the movement toward China less threatening to Chinese regulators than their other services like search and Gmail. The article suggests the possibility that the lapse in Google’s presence in the market may be fatal to them there. The niche market has been working just fine, thank you very much, many mobile players believe. At any rate, Google’s hopes are a long shot unless they are willing to do it the Chinese way.
Chelsea Kerwin, September 18, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
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