Fun with Google Search Delivers Fun for Google
February 24, 2016
The article on Value Walk titled Top 10 Ways to Have Fun With Google Search invites readers to enjoy a few of the “Easter Eggs” that those nutball programmers over at Google have planted in the search engine. Some are handy, like the spinning coin that gives you a heads or tail result when you type “flip a coin” into Google. Others are just funny, like the way the page tilts if you enter the word “askew.” Others are pure in their nerd factor, as the article explains,
“When you type “Zerg rush” into the search box and hit enter you get a wave of little Google “o”s swarming across and eating the text on your page. Of note, Zerg rush was a tactic used by Zerg players in the late 90s video game StarCraft, which meant the sending many waves of inexpensive units to overwhelm an opponent. Typing “Atari Breakout”…leads to a nostalgic flashback for most people older than 45…”
Speaking of nostalgia, if you type in “Google in 1998” the page reverts to the old layout of the search engine’s early days. In general, the “Easter Eggs” are kind of like watching your uncle’s magic tricks. You aren’t really all that impressed, but every now and then a little surprise makes you smile. And you are definitely going to make him do them again in front of your parents later.
Chelsea Kerwin, February 24, 2016
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
SEO Tips Based on Recent Google Search Quality Guidelines
December 30, 2015
Google has recently given search-engine optimization pros a lot to consider, we learn from “Top 5 Takeaways from Google’s Search Quality Guidelines and What They Mean for SEO” at Merkle’s RKG Blog. Writer Melody Pettula presents five recommendations based on Google’s guidelines. She writes:
“A few weeks ago, Google released their newest Search Quality Evaluator Guidelines, which teach Google’s search quality raters how to determine whether or not a search result is high quality. This is the first time Google has released the guidelines in their entirety, though versions of the guidelines have been leaked in the past and an abridged version was released by Google in 2013. Why is this necessary? ‘Quality’ is no longer simply a function of text on a page; it differs by device, location, search query, and everything we know about the user. By understanding how Google sees quality we can improve websites and organic performance. Here’s a countdown of our top 5 takeaways from Google’s newest guidelines and how they can improve your SEO strategy.”
We recommend any readers interested in SEO check out the whole article, but here are the five considerations Pettula lists, from least to most important: consider user intent; supply supplementary content; guard your reputation well; consider how location affects user searches; and, finally, “mobile is the future.” On that final point, the article notes that Google is now almost entirely focused on making things work for mobile devices. SEO pros would do well to keep that new reality in mind.
Cynthia Murrell, December 30, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
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