Hacking the Internet of Things
November 17, 2016
Readers may recall that October’s DoS attack against internet-performance-management firm Dyn, which disrupted web traffic at popular sites like Twitter, Netflix, Reddit, and Etsy. As it turns out, the growing “Internet of Things (IoT)” facilitated that attack; specifically, thousands of cameras and DVRs were hacked and used to bombard Dyn with page requests. CNet examines the issue of hacking through the IoT in, “Search Engine Shodan Knows Where Your Toaster Lives.”
Reporter Laura Hautala informs us that it is quite easy for those who know what they’re doing to access any and all internet-connected devices. Skilled hackers can do so using search engines like Google or Bing, she tells us, but tools created for white-hat researchers, like Shodan, make the task even easier. Hautala writes:
While it’s possible hackers used Shodan, Google or Bing to locate the cameras and DVRs they compromised for the attack, they also could have done it with tools available in shady hacker circles. But without these legit, legal search tools, white hat researchers would have a harder time finding vulnerable systems connected to the internet. That could keep cybersecurity workers in a company’s IT department from checking which of its devices are leaking sensitive data onto the internet, for example, or have a known vulnerability that could let hackers in.
Even though sites like Shodan might leave you feeling exposed, security experts say the good guys need to be able to see as much as the bad guys can in order to be effective.
Indeed. Like every tool ever invented, the impacts of Shodan depend on the intentions of the people using it.
Cynthia Murrell, November 17, 2016
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Black-Hat SEO Tactics Google Hates
November 16, 2016
The article on Search Engine Watch titled Guide to Black Hat SEO: Which Practices Will Earn You a Manual Penalty? follows up on a prior article that listed some of the sob stories of companies caught by Google using black-hat practices. Google does not take kindly to such activities, strangely enough. This article goes through some of those practices, which are meant to “falsely manipulate a website’s search position.”
Any kind of scheme where links are bought and sold is frowned upon, however money doesn’t necessarily have to change hands… Be aware of anyone asking to swap links, particularly if both sites operate in completely different niches. Also stay away from any automated software that creates links to your site. If you have guest bloggers on your site, it’s good idea to automatically Nofollow any links in their blog signature, as this can be seen as a ‘link trade’.
Other practices that earned a place on the list include automatically generated content, cloaking and irrelevant redirects, and hidden text and links. Doorway pages are multiple pages for a key phrase that lead visitors to the same end destination. If you think these activities don’t sound so terrible, you are in great company. Mozilla, BMW, and the BBC have all been caught and punished by Google for such tactics. Good or bad? You decide.
Chelsea Kerwin, November 16, 2016
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Iceland Offers the First Human Search Engine
November 8, 2016
Iceland is a northern country that one does not think about much. It is cold, has a high literacy rate, and did we mention it was cold? Despite its frigid temperatures, Iceland is a beautiful country with a rich culture and friendly people. shares just how friendly the Icelanders are with their new endeavor: “Iceland Launches ‘Ask Guðmundur,’ The World’s First Human Search Engine.”
Here is what the country is doing:
The decidedly Icelandic and truly personable service will see special representatives from each of Iceland’s seven regions offer their insider knowledge to the world via Inspired By Iceland’s social media platforms (Twitter, Facebook and YouTube). Each representative shares the name Guðmundur or Guðmunda, currently one of the most popular forenames in the country with over 4,000 men and women claiming it as their own.
Visitors to the site can literally submit their questions and have them answered by an expert. Each of the seven Guðmundurs is an Icelandic regional expert. Iceland’s goal with the human search engine is to answer’s the world’s questions about the country, but to answer them in the most human way possible: with actual humans.
A human search engine is an awesome marketing campaign for Iceland. One of the best ways to encourage tourism is to introduce foreigners to the locale people and customs, the more welcoming, quirky, and interesting is all the better for Iceland. So go ahead, ask Guðmundur.
Whitney Grace, November 8, 2016
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Bing Finally Turned a Profit
October 7, 2016
Bing is the redheaded stepchild of search engines, but according to the Motley Fool the Microsoft owned search engine started to earn a profit during its last fiscal year. The Motley Fool shares the story in “Bing Became Profitable Last Year. Can It Keep Up?” Bing’s search advertising generated $5.5 billion in estimated revenue, which is more than what Twitter and Tencent earned. Into 2016, Bing continues to turn a profit.
Bing’s revenue grew in Microsoft’s last fiscal year quarter and in June 40% of the search revenue came from Windows 10 devices. When the free Windows 10 upgrade ends soon and thus will end the growth, as Bing will no longer be see a high adoption rate. Microsoft will continue to grow Bing and profit is predicted to continue to rise:
One important factor is that Microsoft outsourced its display advertising business at the beginning of fiscal 2016. That has allowed the company to focus its sales team on its search advertisements, which generally carry higher prices and margins than display ads. That makes the sales team more cost-efficient for Microsoft to run while it collects high-margin revenue from outsourcing its display ads.
This means Microsoft will raise its ad prices and will focus on selling more ads to appear with search results. Bing will never compete with Google’s massive revenue, but it has proven that it is less of a copycat and a stable, profit generating search engine.
Whitney Grace, October 7, 2016
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
You Too Can Be an Expert Searcher
October 4, 2016
One would think that in the days of instant information, we all would be expert searchers and know how to find any fact. The problem is that most people type entire questions into search engines and allow natural language processing to do the hard labor. There is a smarter way to search than lazy question typing and Geek Squad has an search literacy guide you might find useful: “Search Engine Secrets: Find More With Google’s Hidden Features.”
What very few people know (except us search gurus) is that search engines have hidden tricks you can use you find your results quicker and make search easier. While Google is the standard search engine and all these tricks are geared towards that search engine, they will also work with other ones. The standard way to search is by typing a query into the search bar and some of these typing tricks are old school, such as using parentheses for an exact phrase, searching one specific Web site, wildcards, Boolean operators, and using a minus sigh (-) to exclude terms.
Searching for pictures is a much newer search form and is usually done by clicking on the image search on a search engine. However, did you know that most search engines have the option to search with an image itself? With Google, simply drag and drop an image into the search bar to start the process. There are also delimiters on image search to filter results by specifics, such as GIFs, size, color, and others
Even newer than image search is vocal search with a microphone. Usually, voice search is employed with a digital assistant like Cortana and Siri. Some voice search commands are:
- Find a movie: What movies are playing tonight? or Where’s Independence Day playing?
- Find nearby places: Where’s the closest cafe?
- Find the time: What time is it in Melbourne?
- Answer trivia questions: Where was Albert Einstein born? or How old is Beyonce?
- Translate words or phrases: How do you say milk in Spanish?
- Define a word: What does existentialism mean?
- Convert between units: What’s 16 ounces in grams?
- Solve a math problem: What’s the square root of 2,209?
Book a restaurant table: Book a table for two at Dorsia on Wednesday night.
The only problem is that only the typing tricks transfer to professional research. They are used at universities, research institutes, and even large companies. The biggest problem is that people do not know how to use them in those organizations.
Whitney Grace, October 4, 2016
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Microsoft Looks Slightly Desperate Paying People to Use Edge and Bing
September 28, 2016
The article on Business Insider titled Microsoft Will Actually Pay You to Use Its Newest Web Browser shows the evolution of Microsoft’s program from using Bing Rewards to their own Microsoft Rewards. Originally, just using Bing could earn users points towards Starbucks, Amazon, and Hulu, to name a few. Microsoft is now rebranding and expanding the program to incentivize users to spend time on Microsoft Edge, the child of Internet Explorer. The article states,
So long as you’re actively using Microsoft Edge — defined as having the Edge window open and actually using it to browse the web…— you’ll accrue points that can be redeemed for prizes, up to 30 hours’ worth a month. While Windows 10 is on over 350 million active devices, the Edge browser hasn’t quite made the splash that Microsoft had hoped for. Current numbers place Edge usage at just over 4.2% of the overall browser market.
The article makes a point of mentioning that for this program to work for users, they can’t just have Microsoft Edge open. They also must use Microsoft Bing as their default search engine. Without that setup, no points for you. Some users might jump at the chance to get paid for doing practically nothing, but others might be less than willing to expose themselves to being tracked by Microsoft. Still others might wince at the idea of giving up their Google default. Microsoft Edge: the broke person’s Google Chrome.
Chelsea Kerwin, September 28, 2016
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Elastic Links Search and Social Through Graph Capabilities
September 13, 2016
The article titled Confused About Relationships? Elasticsearch Gets Graphic on The Register communicates the latest offering from Elasticsearch, the open-source search server based on Apache’s Lucene. Graph capabilities are an exciting new twist on search that enables users to map out relationships through the search engine and the Kibana data visualization plug-in. The article explains,
By fusing graph with search, Elastic hopes to combine the power of social with that earlier great online revolution, the revolution that gave us Google: search. Graph in Elasticsearch establishes relevance by establishing the significance of each relationship versus the global average to return important results. That’s different to what Elastic called “traditional” relationship mapping, which is based on a count of the frequency of a given relationship.
Elasticsearch sees potential for their Graph capabilities in behavioral analysis, particularly in areas such as drug discovery, fraud detection, and customized medicine and recommendations. When it comes to identifying business opportunities, Graph databases have already proven their value. Discovering connections and trimming degrees of separation are all of vital importance in social media. Social networks like Twitter have been using them since the beginning of NoSQL. Indeed, Facebook is a customer of Elastic, the business version of Elasticsearch that was founded in 2012. Other users of Elasticsearch include Netflix, StumbleUpon, and Mozilla.
Chelsea Kerwin, September 13, 2016
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
There is a Louisville, Kentucky Hidden Web/Dark Web meet up on September 27, 2016.
Information is at this link: https://www.meetup.com/Louisville-Hidden-Dark-Web-Meetup/events/233599645/
Ads Appear Here, There, and Everywhere Across Google Landscape
September 12, 2016
The article on CNN Money titled Google Is Going to Start Showing You More Ads discusses the surge in ads that users can expect to barely notice over the coming weeks and months. In efforts to ramp up mobile ad revenue to match the increasing emphasis on mobile search, Google is making mobile ads bigger, more numerous, and just more. The article explains,
Google will be simplifying the work flow for businesses to create display ads with images. The company says advertisers need to “simply provide headlines, a description, an image, and a URL,” and Google will automatically design ads for the business. Location-based ads will start showing up on Google too. If you search for “shoe store” or “car repair near me,” ads for local businesses will populate the search results… The changes come as Google is trying to stay ahead of customers’ changing demands.
Google claims in the article that the increase is already showing strong results for advertisers, which click-through rates (CTR) up 20%. But it is hard to believe. As ads flood the space between articles, search results, and even Google Map directions, they seem to be no more significant than an increase in white noise. If Google really wants to revolutionize marketing, they are going to need to dig deeper than just squeezing more ads in between the lines.
Chelsea Kerwin, September 12, 2016
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
There is a Louisville, Kentucky Hidden Web/Dark Web meet up on September 27, 2016.
Information is at this link: https://www.meetup.com/Louisville-Hidden-Dark-Web-Meetup/events/233599645/
The Zen of More Tabs from Yandex
September 5, 2016
Serendipitous information discovery has been attempted through many apps, browsers and more. Attempting a solution, Russia’s giant in online search, Yandex, launched a new feature to their browser. A news release from PR Newswire appeared on 4 Traders entitled Yandex Adds AI-based Personal Recommendations to Browser tells us more. Fueling this feature is Yandex’s personalized content recommendation technology called Zen, which selects articles, videos, images and more for its infinite content stream. This is the first time personally targeted content will appear in new tabs for the user. The press release offers a description of the new feature,
The intelligent content discovery feed in Yandex Browser delivers personal recommendations based on the user’s location, browsing history, their viewing history and preferences in Zen, among hundreds of other factors. Zen uses natural language processing and computer vision to understand the verbal and visual content on the pages the user has viewed, liked or disliked, to offer them the content they are likely to like. To start exploring this new internet experience, all one needs to do is download Yandex Browser and give Zen some browsing history to work with. Alternatively, liking or disliking a few websites on Zen’s start up page will help it understand your preferences on the outset.
The world of online search and information discovery is ever-evolving. For a preview of the new Yandex feature, go to their demo. This service works on all platforms in 24 different countries and in 15 different languages. The design of this feature implies people want to actually read all of their recommended content. Whether that’s the case or not, whether Zen is accurate enough for the design to be effective, time will tell.
Megan Feil, September 5, 2016
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
There is a Louisville, Kentucky Hidden Web/DarkWeb meet up on September 27, 2016.
Information is at this link: https://www.meetup.com/Louisville-Hidden-Dark-Web-Meetup/events/233599645/
Microsoft to Sunset China Search and News Services
August 22, 2016
Recent news has made clear that online content from the U.S. or any country foreign to China faces challenges in China. An article from CNN Money recently published Microsoft is giving up on its Chinese web portal. This piece informs us that Microsoft will sunset it’s MSN website in China on June 7. Through their company statement, Microsoft mentions their commitment to China remains and notes China is home to the largest R&D facility outside the U.S. An antitrust investigation on Microsoft in China has been underway since July 2014. The article shares an overview of the bigger picture,
The company’s search engine, Bing, also flopped in the country amid tough competition with homegrown rivals. It didn’t help that in Chinese, “Bing” sounds similar to the word for “sickness.
In September, Microsoft finally ditched Bing for users of its Edge browser in China, striking a deal with Chinese Internet giant Baidu (BIDU, Tech30) to use its search engine as the default.
Other Western tech firms have come under scrutiny in China before, including Qualcomm(QCOM, Tech30) and Apple (AAPL, Tech30). Social networks like Facebook (FB, Tech30) and Google (GOOG) remain blocked in the country.”
It looks like Bing will bite the dust soon, in China at least. Does this news mean anything for Microsoft as a company? While regulations China are notably stringent, the size of their population makes up a notably sized market. We will be watching to see how search plays out in China.
Megan Feil, August 22, 2016
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph There is a Louisville, Kentucky Hidden /Dark Web meet up on August 23, 2016. Information is at this link: https://www.meetup.com/Louisville-Hidden-Dark-Web-Meetup/events/233019199/
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