Geofeedias Political Action
August 20, 2015
The presidential election is a little over a year away and potential presidential candidates are starting on their campaign trails. The Republican and Democratic parties are heating up with the GOP debates and voters are engaging with the candidates and each other via social media. The information posted on social media is a gold mine for the political candidates to learn about the voters’ opinions and track their approval rating. While Twitter and Facebook data is easy to come by with Google Analytics and other software, visual mapping of the social media data is a little hard to find.
To demonstrate its product capabilities, Geofeedia took social media Instagram, fed it into its data platform, and shared the visual results in the blog post, “Instagram Map: Republican Presidential Debate.” Geofeedia noted that while business mogul Donald Trump did not fare well during the debate nor is he in the news, he is dominating the social media feeds:
“Of all social content coming out of the Quicken Loans Center, 93% of posts were positive in sentiment. The top keywords were GOP, debate, and first, which was to be expected. Although there was no decided winner, Donald Trump scored the most headlines for a few of his memorable comments. He was, however, the winner of the social sphere. His name was mentioned in social content more than any other candidate.”
One amazing thing is that social media allows political candidates to gauge the voters’ attitudes in real time! They can alter their answers to debate questions instantaneous to sway approval in their favor. Another interesting thing Geofeedia’s visual data models showed is a heat map where the most social media activity took place, which happened to be centered in the major US metropolises. The 2016 election might be the one that harnesses social media to help elect the next president. Also Geofeedia also has excellent visual mapping tools.
Whitney Grace, August 20, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Compare Trump to Lincoln with Watson Personality Insights
August 19, 2015
IBM’s Watson is employing its capabilities in a new and interesting way: BoingBoing asks, “What Does Your Writing Say About You? IBM Watson Personality Insights Will Tell You.” The software derives cognitive and social characteristics about people from their writings, using linguistic analytics. I never thought I’d see a direct, graphically represented comparison between speeches of Donald Trump and Abe Lincoln, but there it is. There are actually some similarities; they’re both businessmen turned politicians, after all. Reporter Andrea James shares Watson’s take on Trump’s “We Need Brain” speech from the recent Republican primary debate:
“You are a bit dependent, somewhat verbose and boisterous. You are susceptible to stress: you are easily overwhelmed in stressful situations. You are emotionally aware: you are aware of your feelings and how to express them. And you are prone to worry: you tend to worry about things that might happen. Your choices are driven by a desire for efficiency. You consider both independence and helping others to guide a large part of what you do. You like to set your own goals to decide how to best achieve them. And you think it is important to take care of the people around you.”
For comparison, see the write-up for the analysis of Lincoln’s Gettysburg Address (rest assured, Lincoln does come out looking better than Trump). The article also supplies this link, where you can submit between 3500 and 6000 words for Watson’s psychoanalysis; as James notes, you can submit writing penned by yourself, a friend, or an enemy (or some random blogger, perhaps.) To investigate the software’s methodology, click here.
Cynthia Murrell, August 19, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
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