Is Sketch Search the Next Big Thing?
December 5, 2016
There’s text search and image search, but soon, searching may be done via hand-drawn sketching. Digital Trends released a story, Forget keywords — this new system lets you search with rudimentary sketches, which covers an emerging technology. Two researchers at Queen Mary University of London’s (QMUL) School of Electronic Engineering and Computer Science taught a deep learning neural network to recognize queries in the form of sketches and then return matches in the form of products. Sketch may have an advantage surpassing image search,
Both of those search modalities have problems,” he says. “Text-based search means that you have to try and describe the item you are looking for. This is especially difficult when you want to describe something at length, because retrieval becomes less accurate the more text you type. Photo-based search, on the other hand, lets you take a picture of an item and then find that particular product. It’s very direct, but it is also overly constrained, allowing you to find just one specific product instead of offering other similar items you may also be interested in.
This search technology is positioning itself to online retail commerce — and perhaps also only users with the ability to sketch? Yes, why read? Drawing pictures works really well for everyone. We think this might present monetization opportunities for Pinterest.
Megan Feil, December 5, 2016
Image-Based Search Technology Gains Steam
October 10, 2016
If you need to do a bit of smartphone photos clean-up, now is a good time. More websites are integrating photo-based search technologies according to Pinterest Will Let You Snap Photos To Find Real-Life Products Online. This piece from Forbes explains camera search will be available in the coming months and will allow users to snap a photo of, for example, a purse they see someone else carrying down the street, and find similar products on Pinterest. They’re calling these products “buyable pins”. According to the article,
Users make 130 million visual searches on Pinterest per month and about 2 billion total searches. Now, more than 10 million products can be purchased without leaving Pinterest from more than 20,000 retailers, up from 2 million products when “buyable pins” launched about a year ago. When a user sees a product on Pinterest, they are two times more likely to buy it in-store. And if a merchant promotes the pin, users are five times more likely to buy the item in person, the company said. In testing “buyable pins,” Pinterest said a third of purchases made on the web were first discovered on mobile. More than 80% of users access Pinterest on mobile devices.
Some applications for this search technology, may not be well-poised to monetize this, but according to a survey cited in the article 55 percent of respondents already consider Pinterest as e-commerce. Currently, the platform sees itself as a “bridge between inspiration and making it part of your real life.” This is essentially the role of any brick-and-mortar shop amenable to window-shopping. So, while it may work, we certainly can’t say the strategy is new.
Megan Feil, October 10, 2016
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
The State Department Delves into Social Media
October 13, 2015
People and companies that want to increase a form of communication between people create social media platforms. Facebook was invented to take advantage of the digital real-time environment to keep people in contact and form a web of contacts. Twitter was founded for a more quick and instantaneous form of communication based on short one hundred forty character blurbs. Instagram shares pictures and Pinterest connects ideas via pictures and related topics. Using analytics, the social media companies and other organizations collect data on users and use that information to sell products and services as well as understanding the types of users on each platform.
Social media contains a variety of data that can benefit not only private companies, but the government agencies as well. According to GCN, the “State Starts Development On Social Media And Analytics Platform” to collaborate and contribute in real-time to schedule and publish across many social media platforms and it will also be mobile-enabled. The platform will also be used to track analytics on social media:
“For analytics, the system will analyze sentiment, track trending social media topics, aggregate location and demographic information, rank of top multimedia content, identify influencers on social media and produce automated and customizable reports.”
The platform will support twenty users and track thirty million mentions each year. The purpose behind the social media and analytics platform is still vague, but the federal government has proven to be behind in understanding and development of modern technology. This appears to be a step forward to upgrade itself, so it does not get left behind. But a social media platform that analyzes data should have been implemented years ago at the start of this big data phenomenon.
Whitney Grace, October 13, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
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