Google Gives Third Day Keynote at Pubcon
November 1, 2016
Technology conferences are the thing to do when you want to launch a product, advertise a new business, network, or get a general consensus about the tech industry. There are multiple conferences revolving around different aspects in the tech industry held each month. In October 2016, Pubcon took place in Las Vegas, Nevada and they had a very good turn out. The thing that makes a convention, though, is the guests. Pubcon did not disappoint as on the third day, Google’s search expert Gary Illyes delivered the morning keynote. (Apparently, Illyes also hold the title Chief of Sunshine and Happiness at Google). Outbrain summed up the highlights of Pubcon 2016’s third day in “Pubcon 2016 Las Vegas: Day 3.”
Illyes spoke about search infrastructure, suggesting that people switch to HTTPS. His biggest push for HTTPS was that it protected users from “annoying scenarios” and it is good for UX. Google is also pushing for more mobile friendly Web sites. It will remove “mobile friendly” from search results and AMP can be used to make a user-friendly site. There is even bigger news about page ranking in the Google algorithm:
Our systems weren’t designed to get two versions of the same content, so Google determines your ranking by the Desktop version only. Google is now switching to a mobile version first index. Gary explained that there are still a lot of issues with this change as they are losing a lot of signals (good ones) from desktop pages that are don’t exist on mobile. Google created a separate mobile index, which will be its primary index. Desktop will be a secondary index that is less up to date.
As for ranking and spam, Illyes explained that Google is using human evaluators to understand modified search better, Rankbrain was not mentioned much, he wants to release the Panda algorithm, and Penguin will demote bad links in search results. Google will also release “Google O for voice search.
It looks like Google is trying to clean up search results and adapt to the growing mobile market, old news and new at the same time.
Whitney Grace, November 1, 2016
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Google Changes Its Algorithm Again
May 26, 2016
As soon as we think we have figured out how to get our content to the top of Google’s search rankings, the search engine goes and changes its algorithms. The Digital Journal offers some insight into “Op-Ed: How Will The Google 2016 Algorithm Change Affect Our Content?”
In early 2016, Google announced they were going to update their Truth Algorithm and it carries on many of the aspects they have been trying to push. Quality content over quantity is still very important. Keyword heavy content is negated in favor of pushing Web sites that offer relevant, in-depth content and that better answer a user’s intent.
SEO changes took a dramatic turn with a Penguin uploaded and changes in the core algorithm. The biggest game changer is with mobile technologies:
“The rapid advancement of mobile technologies is deeply affecting the entire web scenario. Software developers are shifting towards the development of new apps and mobile websites, which clearly represent the future of information technology. Even the content for mobile websites and apps is now different, and Google had to account for that with the new ranking system changes. The average mobile user is very task oriented and checks his phones just to quickly accomplish a specific task, like finding a nearby café or cinema. Mobile-oriented content must be much shorter and concise than web-oriented one. The average web surfer wants to know, learn and explore things in a much more relaxed setting.”
Google wants to clear its search results of what is known as unviable information and offer users a better quality search experience for both their mobile devices and standard desk computers. Good to know that someone wants to deliver a decent product.
Whitney Grace, May 26, 2016
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
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