Open Source Boundaries
July 3, 2015
Now here is an interesting metaphor to explain how open source is sustainable. On OpenSource.com, Bryan Behrenshausen posted the article, “Making Collaboration Sustainable” that references the famous scene from Tom Sawyer, where the title character is forced to whitewash a fence by his Aunt Polly. He does not want to do it, but is able to persuade his friends that whitewashing is fun and has them pay him for the privilege.
Jim Whitehurst refers to it as the “Tom Sawyer” model, where organizations treat communities as gullible chumps who will work without proper compensation. It is a type of crowdsourcing, where the organizations benefit from the communities’ resources to further their own goals. Whitehurst continues that this is not a sustainable approach to crowdsourcing. It could even backfire at some point.
He continues to saw open source requires a different mindset, one that has a commitment from its contributors and everyone is equal and must be treated/respected for their efforts.
“Treating internal and external communities as equals, really listening to and understanding their shared goals, and locating ways to genuinely enhance those goals—that’s the key to successfully open sourcing a project. Crowdsourcing takes what it can; it turns people and their ideas into a resource. Open sourcing reciprocates where it can; it channels people and their ideas into a productive community.”
The entire goal of open source is to work with a community that coalesces around shared beliefs and passions. Behrenshausen finishes with that an organization might find themselves totally changed by engaging with an open source community and it could be for the better. Is that a good thing or a bad thing? It is, however, concerning for enterprise search solutions.
Whitney Grace, July 3, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Decrease from TrueVue
May 21, 2015
The article on Business Insider titled Google Has a New and Unexpected Explanation for Its Falling Ad Rates places the blame on Youtube’s “TrueView” video ads. For some time there has been concern over Google’s falling cost-per-click (CPC) money, the cash earned each time a user clicks on an ad. The first quarter of this year has CPC down 7%. The article quotes outgoing Google CFO Patrick Pichette on the real reason for these numbers. He states,
“TrueView ads currently monetize at a lower rate than ad clicks on Google.com. As you know, video ads generally reach people earlier in the purchase funnel, and so across the industry, they tend to have a different pricing profile than that of search ads,” Pichette explained. “Excluding the impact of YouTube TrueView ads, growth in Sites clicks would be lower, but still positive and CPCs would be healthy and growing Y/Y,” Pichette continued.
It is often thought that the increasing dependence on mobile internet access through smartphones is the reason for falling CPC. Google can’t charge as much for mobile ads as for PC ads, making it a logical leap that this is the area of concern. Pichette offers a different view, and one with an entirely positive spin.
Chelsea Kerwin, May 21, 2014
Stephen E Arnold, Publisher of CyberOSINT at www.xenky.com
Make Mine Mobile Search
May 21, 2015
It was only a matter of time, but Google searches on mobile phones and tablets have finally pulled ahead of desktop searches says The Register in “Peak PC: ‘Most’ Google Web Searches ‘Come From Mobiles’ In US.” Google AdWords product management representative Jerry Dischler said that more Google searches took place on mobile devices in ten countries, including the US and Japan. Google owns 92.22 percent of the mobile search market and 65.73 percent of desktop searches. What do you think Google wants to do next? They want to sell more mobile apps!
The article says that Google has not shared any of the data about the ten countries except for the US and Japan and the search differential between platforms. Google, however, is trying to get more people to by more ads and the search engine giant is making the technology and tools available:
“Google has also introduced new tools for marketers to track their advertising performance to see where advertising clicks are coming from, and to try out new ways to draw people in. The end result, Google hopes, is to bring up the value of its mobile advertising business that’s now in the majority, allegedly.”
Mobile ads are apparently cheaper than desktop ads, so Google will get lower revenues. What will probably happen is that as more users transition to making purchases via phones and tablets, ad revenue will increase vi mobile platforms.
Whitney Grace, May 21, 2015
Stephen E Arnold, Publisher of CyberOSINT at www.xenky.com
Eric Schmidt On Search Ambition and Attitude at the GOOG
May 20, 2015
The article on Business Insider titled Google’s Former CEO Reveals The Complicated Search Question He Wants Google To Be Able To Answer reports on Eric Schmidt’s speech in Berlin where he mentioned the hurdles Google is yet to overcome. Obviously, Google is an incredibly ambitious company, and should never be satisfied. He spelled out one particular question he would like the search engine to be able to answer,
“Try a query like ‘show me flights under €300 for places where it’s hot in December and I can snorkel,'” Schmidt says. “That’s kind of complicated: Google needs to know about flights under €300; hot destinations in winter; and what places are near the water, with cool fish to see. That’s basically three separate searches that have to be cross-referenced to get to the right answer. Sadly, we can’t solve that for you today. But we’re working on it.”
Schmidt also argued on behalf of Google in regards to the EU investigation into Google possibly favoring its own results rather than a fair spread of companies. Schmidt claimed that Google is most interested in simplifying search for users, rather than obliging users to click around. Since Google search is admittedly ad-oriented, Schmidt’s position seems to be at least semi-accurate.
Chelsea Kerwin, May 20 , 2014
Stephen E Arnold, Publisher of CyberOSINT at www.xenky.com
Open Source Conquers Proprietary Software, Really?
May 19, 2015
Open source is an attractive option for organizations wanting to design their own software as well as saving money of proprietary licenses. ZDNet reports that “It’s An Open Source World-78 Percent of Companies Run Open Source Software”, but the adopters do not manage their open source systems very well. Every year Black Duck Software, an open source software logistics and legal solutions provider, and North Bridge, a seed to growth venture capital firm, run the Future of Open Source Survey. Organizations love open source, but
“Lou Shipley, Black Duck’s CEO, said in a statement, ‘In the results this year, it has become more evident that companies need their management and governance of open source to catch up to their usage. This is critical to reducing potential security, legal, and operational risks while allowing companies to reap the full benefits OSS provides.’”
The widespread adoption is due to people thinking that open source software is easier to scale, has fewer security problems, and much faster to deploy. Organizations, however, do not have a plan to manage open source, an automated code approval process, or have an inventory of open source components. Even worse is that they are unaware of the security vulnerabilities.
It is great that open source is being recognized as a more viable enterprise solution, but nobody knows how to use it.
Whitney Grace, April 19, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Elasticsearch Becomes Elastic, Acquires Found
March 25, 2015
The article on Forbes.com titled Elasticsearch Changes Its Name, Enjoys An Amazing Open Source Ride and Hopes to Avoid Mistakes explains the latest acquisition and the reasons behind the name change to simply Elastic. That choice is surmised to be due to Elastic’s wish to avoid confusion over the open source product Elasticsearch and the company itself. It also signals the company’s movement beyond solely providing search technology. The article also discusses the acquisition of Found, a Norwegian company,
“Found provides hosted and fully managed Elasticsearch clusters with technology that automates processes such as installation, configuration, maintenance, backup, and highavailability. Doing all of this heavy-lifting enables developers to integrate a search engine into their database, website or app quickly In addition, Found has created a turnkey process to scale Elasticsearch clusters up or down at any time and without any downtime. Found’s Elasticsearch as a Service offering is being used by companies like Docker, Gild… and the New York Public Library.”
Elasticsearch has raised almost $105 million since its start after being created by Shay Banon in 2010. The article posits that they have been doing the right things so far, such as the acquisition of Kibana, the visualization vendor. Although some startups relying on Elasticsearch may throw shade at the Found acquisition, there are no foreseeable threats to Elastic’s future.
Chelsea Kerwin, March 25, 2015
Stephen E Arnold, Publisher of CyberOSINT at www.xenky.com
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