Verizon Strategizes to Get Paid for Installing Big Brand Apps That You Will Probably Never Open
September 5, 2016
The article titled Verizon Offered to Install Marketers’ Apps Directly on Subscribers’ Phones on AdAge discusses the next phase in Verizon’s marketing strategy, a seeming inheritance of product placement: automatic installations for big brands onto your phone. Next time you notice an app that you didn’t download on your phone, look no further. Verizon has been in talks with both retail and finance brands about charging between $1 and $2 per device, which sounds small until you multiply it by 75 million Verizon smartphone subscribers. The article discusses some of the potential drawbacks.
Verizon has stoked some user frustration in the past with “bloatware,” as have many carriers and phone manufacturers. Bloatware comprises the often irrelevant apps that arrive pre-installed on phones, though they’re less often major brands’ apps and more often small, proprietary services from the carriers and manufacturers…There is no guarantee, however, that Verizon subscribers open the apps they find pre-installed on their phones. “If a user is not interested, they just delete it without activating.
Sara Choi, COO of AirFox, is quoted in the article making a great point about the importance to carriers to innovate new strategies for profit growth. Ultimately, the best use for this marketing technique is a huge number of immediate downloads. How to engage users once you have gotten into their phones is the next question. If this goes through, there will be no need to search to get an ad, which could mean bad news for online ad search.
Chelsea Kerwin, September 5, 2016
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
There is a Louisville, Kentucky Hidden Web/Dark Web meet up on September 27, 2016.
Information is at this link: https://www.meetup.com/Louisville-Hidden-Dark-Web-Meetup/events/233599645/
How the Cloud Might Limit SharePoint Functionality
June 25, 2015
In the highly anticipated SharePoint Server 2016, on-premises, cloud, and hybrid functionality are all emphasized. However, some are beginning to wonder if functionality can suffer based on the variety of deployment chosen. Read all the details in the Search Content Management article, “How Does the Cloud Limit SharePoint Search and Integration?”
The article begins:
“All searches are not created equal, and tradeoffs remain for companies mulling deployment of the cloud, on-premises and hybrid versions of Microsoft’s collaboration platform, SharePoint. SharePoint on-premises has evolved over the years with a focus on customization and integration with other internal systems. That is not yet the case in the cloud with SharePoint Online, and there are still unique challenges for those who look to combine the two products with a hybrid approach.”
The article goes on to say that there are certain restrictions, especially with search customization, for the SharePoint Online deployment. Furthermore, a good amount of configuration is required to maximize search for the hybrid version. To keep up to date on how this might affect your organization, and the required workarounds, stay tuned to ArnoldIT.com. Stephen E. Arnold is longtime search professional, and his work on SharePoint is conveniently collocated in a dedicated feed to maximize efficiency.
Emily Rae Aldridge, June 25, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
-
- Subscribe to Beyond Search
Feature archive
News archive
-
