Whitepaper: Plan for Holiday Sales Now
October 16, 2015
Marketing pros and retailers take note: semantic tech firm ntent offers a free whitepaper to help you make the most of the upcoming holiday season, titled “Step-By-Step Guide to Holiday Campaign Planning.” All they want in return are your web address, contact info, and the chance to offer you a subscription to their newsletter, blog, and updates. (That checkbox is kindly deselected by default.) The whitepaper’s description states:
“Halloween candy and costumes are already overflowing on retail stores shelves. You know what that means, don’t you? It’s time for savvy marketers to get serious about their online retail planning for the impending holidays, if they haven’t already started. Why is it so important to take the time to coordinate a solid holiday campaign? Because according to the National Retail Federation [PDF] the holiday season can account for more than 20–40% of a retailer’s annual sales. And if that alone isn’t enough to motivate you, Internet Retailer reported that online retail sales this year are predicted to reach $349.06 billion a 14.2% YoY increase—start planning now to get your piece of the pie! Position your business for online success, more sales and more joy as you head into 2016 using these easy-to-follow, actionable tips!”
The paper includes descriptions of tactics and best practices, as well as a monthly to-do list and a planning worksheet. Founded in 2010, ntent leverages their unique semantic search technology to help clients quickly find the information they need. The company currently has several positions open at their Carlsbad, California, office.
Cynthia Murrell, October 16, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
NTENT Has a New CEO
September 29, 2015
NTENT is a leading natural language processing and semantic search company, that owns the Convera technology, and according to Business Wire Dan Stickel was hired as the new CEO, says “NTENT Appoints Dan Stickel As New CEO.” NTENT is focused on expanding the company with AltaVista and Google. Using Stickel’s experience, NTENT has big plans and is sure that Stickel will lead the company to success.
“CEO, Stickel’s first objective will be to prioritize NTENT’s planned expansion along geographic, market and technology dimensions. ‘After spending significant time with NTENT’s Board, management team and front-line employees, I’m excited by the company’s opportunities and by the foundation that’s already been laid in both traditional web and newer mobile capabilities. NTENT has clearly built some world-class technology, and is now scaling that out with customers and partners.’”
In his past positions as CEO at Metaforic and Webtrends s well as head of the enterprise business at AltaVista and software business at Macrovision, Stickel has transitioned companies to become the leaders in their respective industries.
The demand for natural language processing software and incorporating it into semantic search is one of the biggest IT trends at the moment. The field is demanding innovation and NTENT believes Stickel will guide them.
Whitney Grace, September 29, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
-
- Subscribe to Beyond Search
Feature archive
News archive
-
