I Left My NoSQL Heart at the MarkLogic Conference
February 18, 2016
MarkLogic is a headlining company in the field of NoSQL enterprise databases, allowing companies to process, search, scale through massive data stores as well as build Web applications to handle the onslaught. As a respected enterprise leader, MarkLogic occasionally holds a conference to teach IT professionals as well as potential customers about its software benefits. This year MarkLogic will host the MarkLogic World 2016 US in San Francisco, California from May 9-12 at the Park Central Hotel.
The conference is described as:
“We kick the week off on Monday with three different hands-on workshops to choose from and end our week Thursday afternoon with our traditional closing keynote with our Founder and Chief Architect, Christopher Lindblad. New this year, we are including a special Partner Track, exclusive to MarkLogic partners and those interested in becoming one. If you are developing with MarkLogic, transitioning from RDBMS to MarkLogic, building apps on MarkLogic, or if you are just starting out on MarkLogic, this is the event for you. Sessions span from MarkLogic basics to technical deep dives covering data modeling, semantics, much & more.”
A Partner Track? That is a new feature at the MarkLogic convention, but what is its purpose? Will it be a daylong event where MarkLogic partners advertise their services or wares otherwise known as a commercial seminar without a free lunch? Will it be an informative explanation about how MarkLogic partners are shaping the NoSQL enterprise industry and combining their talents to advance the field? Maybe it is just a mix and mingle for networking?
The only way to know is to sign up for the conference and if you use the promo code “MLEMJAN” you can get in for free. It is also an excuse to visit San Francisco and ride the cable cars.
Whitney Grace, February 18, 2016
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
MarkLogic Does Ecommerce
November 25, 2015
On their blog, MarkLogic announces they are “Eliminating Shopper Fatigue: Making Online Commerce Faster, More Accurate.” Anyone who has tried to shop online for a very particular item understands the frustration. Despite all the incentives to quickly serve up exactly what a customer is looking for, ecommerce sites still struggle with searches that get too specific. Writer (and MarkLogic chief marketing officer) Michaline Todd gives this example: A site that sells 652 different versions of a “screwdriver” returns zero results to the phrase “one-quarter-inch slotted magnetic screwdriver.” You know it must be there somewhere, but you have to comb through the 652 screwdriver entries to find it. That or give up and drive to the local hardware store, where a human will hook you up with exactly what you need. Good for local business, but bad for that ecommerce site.
Todd says the problem lies in traditional relational databases, upon which any eCommerce sites are built. These databases were not meant to handle unstructured data, like supplier-created product descriptions. She describes her company’s solution to the problem, which naturally includes MarkLogic’s NoSQL technology:
“The beauty of NoSQL is that it’s a schema-agnostic data model that ingests data in whatever its current form. Codifyd uses MarkLogic to quickly and reliably merge millions of data points from thousands of suppliers into a product catalogue for each of its clients. By gathering such fine-tuned information instantaneously, Codifyd recommends products matched to specific attributes in real time, increasing customer trust, loyalty and retention. This more precise information also allows retailers to bundle relevant product offers in a set, improving upselling and increasing the average order size. For example, a retailer can serve up the ‘one-quarter-inch slotted magnetic screwdriver’ the customers searched for as well as a toolkit that contains that particular screwdriver.”
Todd notes that Codifyd also dramatically speeds up the process of posting entries for new products, since unstructured data can be reproduced as-is. Launched in 2001, MarkLogic proudly declares that theirs is the only enterprise-level NoSQL platform in existence. The company is headquartered in San Carlos, California, and maintains offices around the world.
Cynthia Murrell, November 25, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Oracle Data Integrator Extension
June 29, 2015
The article titled Oracle Launches ODI in April with the Aim to Revolutionize Big Data on Market Realist makes it clear that Oracle sees big money in NoSQL. Oracle Data Integrator, or ODI, enables developers and analysts to simplify their lives and training. It cancels the requirement for their learning multiple programming languages and allows them to use Hadoop and the like without much coding expertise. The article states,
“According to a report from PCWorld, Jeff Pollock, Oracle vice president of product management, said, “The Oracle Data Integrator for Big Data makes a non-Hadoop developer instantly productive on Hadoop…” Databases like Hadoop and Spark are targeted towards programmers who have the coding knowledge expertise required to manipulate these databases with knowledge of the coding needed to manage them. On the other hand, analysts usually use software for data analytics.”
The article also relates some of Oracle’s claims about itself, including that it holds a larger revenue than IBM, Microsoft, SAP AG, and Teradata combined. Those are also Oracle’s four major competitors. With the release of ODI, Oracle intends to filter data arriving from a myriad of different places. Clustering data into groups related by their format or framework is part of this process. The end result is a more streamlined version without assumptions about the level of coding knowledge held by an analyst.
Chelsea Kerwin, June 29, 2014
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
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New Analysis Tool for Hadoop Data from Oracle
June 23, 2015
Oracle offers new ways to analyze Hadoop data, we learn from the brief write-up, “Oracle Zeroes in on Hadoop Data with New Analytics Tool” at PCWorld. Use of the Hadoop open-source distributed file system continues to grow among businesses and other organizations, so it is no surprise to see enterprise software giant Oracle developing such tools. This new software is dubbed Oracle Big Data Spatial and Graph. Writer Katherine Noyes reports:
“Users of Oracle’s database have long had access to spatial and graph analytics tools, which are used to uncover relationships and analyze data sets involving location. Aiming to tackle more diverse data sets and minimize the need for data movement, Oracle created the product to be able to process data natively on Hadoop and in parallel using MapReduce or in-memory structures.
“There are two main components. One is a distributed property graph with more than 35 high-performance, parallel, in-memory analytic functions. The other is a collection of spatial-analysis functions and services to evaluate data based on how near or far something is, whether it falls within a boundary or region, or to process and visualize geospatial data and imagery.”
The write-up notes that such analysis can reveal connections for organizations to capitalize upon, like relationships between customers or assets. The software is, of course, compatible with Oracle’s own Big Data Appliance platform, but can be deployed on other Hadoop and NoSQL systems, as well.
Cynthia Murrell, June 23, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
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