National Geographic Quad View
October 13, 2016
Google Maps and other map tools each have their unique features, but some are better than others at helping you find your way. However, most of these online map tools have the same basic function and information. While they can help you if you are lost, they are not that useful for topography. National Geographic comes to our rescue with free topographic PDFs. Check them out at PDF Quads.
Here are the details straight from the famous nature magazine:
National Geographic has built an easy to use web interface that allows anyone to quickly find any quad in the country for downloading and printing. Each quad has been pre-processed to print on a standard home, letter size printer. These are the same quads that were printed by USGS for decades on giant bus-sized pressed but are now available in multi-page PDFs that can be printed just about anywhere. They are pre-packaged using the standard 7.5 minute, 1:24,000 base but with some twists.
How can there be twists in a topographic map? They are not really that surprising, just explanations about how the images are printed out. Page one is an overview map that, pages two through five are standard topographic maps sized to print on regular paper, and hill shading is added to provide the maps with more detail.
Everyone does not use topography maps, but a precise tool is invaluable to those who do.
Whitney Grace, October 13, 2016
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
National Geographic Sells Out
September 30, 2015
The National Geographic Society is one of the most respected institutes in regards to science and journalism related to nature. For 127 years, National Geographic managed itself as a non-profit organization. Buzzfeed reports that 21st Century Fox purchased National Geographic in the article, “Rupert Murdoch Is Buying National Geographic.” Before you start getting upset that National Geographic has “sold out” in the same manner that Sesame Street has a new partnership with HBO, be aware that 21st Century Fox already owned and operated a joint-venture partnership with the company.
The bulk of National Geographic’s properties are being turned over to 21st Century Fox, who will manage them and allow the National Geographic Society to focus on:
“The National Geographic Society said the deal will let the foundation invest more money in sponsoring explorers and scientists. ‘The value generated by this transaction, including the consistent and attractive revenue stream that National Geographic Partners will deliver, ensures that we will have greater resources for this work, which includes our grant making programs,’ said CEO Gary Knell, in a statement.”
While National Geographic is still popular, it faces stiff competition from other news outlets that generate similar if not more content. National Geographic wants to have better, modern storytelling “so that we may all know more of the world upon which we live.”
Hopefully this will free up more monies for scientific research, endeavors to protect endangered species, educational programs, and better ways to educate people on the natural world.
Whitney Grace, September 30, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
On Embedding Valuable Outside Links
July 17, 2015
If media websites take this suggestion from an article at Monday Note, titled “How Linking to Knowledge Could Boost News Media,” there will be no need to search; we’ll just follow the yellow brick links. Writer Frederic Filloux laments the current state of affairs, wherein websites mostly link to internal content, and describes how embedded links could be much, much more valuable. He describes:
“Now picture this: A hypothetical big-issue story about GE’s strategic climate change thinking, published in the Wall Street Journal, the FT, or in The Atlantic, suddenly opens to a vast web of knowledge. The text (along with graphics, videos, etc.) provided by the news media staff, is amplified by access to three books on global warming, two Ted Talks, several databases containing references to places and people mentioned in the story, an academic paper from Knowledge@Wharton, a MOOC from Coursera, a survey from a Scandinavian research institute, a National Geographic documentary, etc. Since (supposedly), all of the above is semanticized and speaks the same lingua franca as the original journalistic content, the process is largely automatized.”
Filloux posits that such a trend would be valuable not only for today’s Web surfers, but also for future historians and researchers. He cites recent work by a couple of French scholars, Fabian Suchanek and Nicoleta Preda, who have been looking into what they call “Semantic Culturonomics,” defined as “a paradigm that uses semantic knowledge bases in order to give meaning to textual corpora such as news and social media.” Web media that keeps this paradigm in mind will wildly surpass newspapers in the role of contemporary historical documentation, because good outside links will greatly enrich the content.
Before this vision becomes reality, though, media websites must be convinced that linking to valuable content outside their site is worth the risk that users will wander away. The write-up insists that a reputation for providing valuable outside links will more than make up for any amount of such drifting visitors. We’ll see whether media sites agree.
Cynthia Murrell, July 17, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Facebook Offers Ad Revenue for Streamlined News Experience
May 28, 2015
Facebook is offering an interesting carrot to certain publishers, like the New York Times and National Geographic, in the interest of streamlining the Facebook use-experience; CNet reports, “Facebook Aims to Host Full Stories, Will Let Publishers Keep Ad Revenue, Says Report.” Of course, the project has to have a hip yet obvious name: “Instant Articles” is reportedly the feature’s title. Writer Nate Ralph cites an article in the Wall Street Journal as he tells us:
“The move is aimed at improving the user experience on the world’s largest social network. Today, clicking on a news story on Facebook directs you to the news publication’s website, adding additional time as that site loads and — more importantly for Facebook — taking users away from the social network. With Instant Articles, all the content would load more or less immediately, keeping users engaged on Facebook’s site. The upside for publishers would be increased money from ads, the Journal said. With one of the versions of Instant Articles that’s being considered, publishers would keep all the revenue from associated ads that they sold. If Facebook sold the ads, however, the social network would keep 30 percent of the revenue.”
Apparently, some news publishers have been “wary” of becoming tightly integrated into Facebook, perhaps fearing a lack of control over their content and image. The write-up goes on to note that Facebook has been testing a feature that lets users prioritize updates from different sources. How many other ways to capture and hold our attention does the social media giant have up its sleeve?
Cynthia Murrell, May 28, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph

