Informed Millennials
April 15, 2015
With the fall of traditional newspapers and aging TV News audiences, just where are today’s 20- and young 30- somethings turning for news coverage? Science 2.0 tells us “How Millennials Get News,” reporting on a recent survey from the American Press Institute and the Associated Press-NORC Center for Public Affairs Research. The joint effort comes from a collaboration arrangement the organizations call the Media Insight Project. Conducted at the beginning of 2015, the survey asked Millennials about their news-consumption habits. The article tells us:
“People ages 18-34 consume news and information in strikingly different ways than did previous generations, they keep up with ‘traditional’ news as well as stories that connect them to hobbies, culture, jobs, and entertainment, they just do it in ways that corporations can’t figure out how to monetize well….
“‘For many Millennials, news is part of their social flow, with most seeing it as an enjoyable or entertaining experience,’ said Trevor Tompson, director of the AP-NORC Center. ‘It is possible that consuming news at specific times of the day for defined periods will soon be a thing of the past given that news is now woven into many Millennials’ connected lives.’”
Soon? Even many of us Gen Xers and (a few intrepid Baby Boomers) now take our news in small doses at varying hours. The survey also found that most respondents look at the news at least once a day, and many several times per day. Also, contrary to warnings from worrywarts (yes, including me), personalized news feeds may not be creating a confirmation-bias crisis, after all. Most of these Millennials insist their social-media feeds are well balanced; the write-up explains:
“70 percent of Millennials say that their social media feeds are comprised of a diverse mix of viewpoints evenly mixed between those similar to and different from their own. An additional 16 percent say their feeds contain mostly viewpoints different from their own. And nearly three-quarters of those exposed to different views (73 percent) report they investigate others’ opinions at least some of the time–with a quarter saying they do it always or often.”
Well, that’s encouraging. Another finding might surprise some of us: Though a vast 90 percent of Millennials have smart phones, only half report being online most of all of the day. See the article for more, or navigate to the report itself; the study’s methodology is detailed at the end of the report.
Cynthia Murrell, April 15, 2015
Stephen E Arnold, Publisher of CyberOSINT at www.xenky.com
Pooling the Pangaea Ad Pool
April 2, 2015
In order to capitalize more on Internet ads, some of the biggest news published have pooled their resources to form the Pangaea Alliance, says Media Post in the article, “Premium Publishers Including Guardian, Reuters, FT Launch Programmatic Alliance.” The Pangaea Alliance includes CNN International, the Financial Times, The Guardian, Reuters, and The Economist. Combined all these publishers have an audience over 110 million users. The Pangaea will make ad inventory available to advertisers using programmatic buying.
All participating members will pool their audiences and share their data with each. This is very big news, considering most companies keep their customer list a secret.
“ ‘We know that trust is the biggest driver of brand advocacy, so we have come together to scale the benefits of advertising within trusted media environments,’ stated Tim Gentry, global revenue director at Guardian News and media and Pangaea Alliance project lead.”
Rubicon Project will power the Pangaea Alliance. The alliance feeds into the demand for premium programmatic advertising venues on a massive scale. The biggest problem it faces will be the customers. They might have a large combined clientele, but will they actually want to pay for these outfits’ information?
Whitney Grace, April 2, 2015
Stephen E Arnold, Publisher of CyberOSINT at www.xenky.com
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