Upgraded Version of Kofax Kapow Released
June 11, 2015
The article on KapowTech titled Kofax Kapow 9.5 Adds Analytics and Simulation Capabilities discusses Kofax’s recent upgrade. The new version includes more graphic support, speedier robot design and testing, and the ability to easily share and synchronize projects. The article says,
“As a global leader in commercial intelligence for the energy, chemicals, metals and mining industries, we provide objective analysis and advice on assets, companies and markets, giving clients the insight they need to make better strategic decisions,” said Matthew Jennings, a Director Operations for Research at Wood Mackenzie. “The new analytics capabilities built into Kofax Kapow 9.5 will give our business analysts detailed, up-to-the-minute insight into how our web data integration processes are running.”
Dave Caldeira, Senior Vice President of Product and Solutions Marketing for Kofax speaks to the importance of real-time management in order for users to keep on top of their projects. The article reports that the Kofax Kapow platform is the quickest way to work with enterprise applications that also routes the need for any coding. Most importantly, it provides the ability to use information that was previously useless. Kofax has more than 20,000 users that rely on the company for its aid in customer engagement.
With Lexmark in Kentucky, the crowd in Harrod’s Creek wishes the company success as it adjusts to its new owner.
Chelsea Kerwin, June 11, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Social Media Listening on Facebook
June 9, 2015
The article on Virtual-Strategy Magazine titled NUVI and Datasift Join Forces to Offer Clients Access to Anonymized and Aggregated Facebook Topic Data explains the latest news from NUVI. NUVI is a growing platform for social media “listening”, allowing companies to combine and visualize the data from a variety of social media sites including Facebook, Twitter, Instagram, Reddit and more. NUVI is also the exclusive partner of Berkshire Hathaway subsidiary Business Wire. NUVI is now partnering with Datasift, which gives it access to collected and anonymous Facebook topic data, which includes such information as the brands being discussed and the events being held on Facebook. The article states,
“Access to this information gives marketers a deeper understanding of the topics people are engaging in on the world’s largest social platform and the ability to turn this information into actionable insights. With NUVI’s visually intuitive custom dashboards, customers will be able to see aggregate and anonymized insights such as age ranges and gender… “Our partnership with DataSift is reflective of our desire to continue to provide access to the valuable information that our customers want and need,” said CEO of NUVI.”
Tim Barker, Chief Product Officer of Datasift, also chimes in with his excitement about the partnership, while mentioning that the business value of the deal will not affect the privacy of Facebook users. At least the range of information businesses will glean from a post will not contain a specific user’s private data, just the post they probably have no clue is of value beyond the number of likes it gets.
Chelsea Kerwin, June 9, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Data From eBay Illustrates Pricing Quirk
June 8, 2015
The next time you go to sell or buy an item, pay attention to the message the price is sending. Discover reports that “The Last Two Digits of a Price Signal Your Desperation to Sell.” Researchers at UC Berkeley’s business school recently analyzed data from eBay, tracking original prices and speed of negotiations. Writer Joshua Gans shares a chart from the report, and explains:
“The chart shows that when the posted initial price is of a round number (the red dots), like $1,000, the average counteroffer is much lower than if it is a non-round number (the blue circles), like $1,079. For example, the graph suggests that you can actually end up with a higher counteroffer if you list $998 rather than $1,000. In other words, you are better off initially asking for a lower price if price was all you cared about. [Researchers] Backus et al postulate that what is going on here is ‘cheap talk’ – that is, an easy-to-make statement that may be true or untrue with no consequences for dishonesty – and not an otherwise reliable signal. There are some sellers who don’t just care about price and, absent any other way of signaling that to buyers, they set their price at a round number. Alternatively, you can think that the more patient sellers are using non-round numbers to signal their toughness. Either way, the last two digits of the price is cheap talk.”
Gans notes that prices ending in “99” are apparently so common that eBay buyers treat them the same as those ending in round numbers. The team performed a similar analysis on real estate sales data and found the same pattern: properties priced at round numbers sell faster. According to the write-up, real estate agents are familiar with the tendency and advise clients accordingly. Now you, too, can send and receive signals through prices’ last two digits.
Cynthia Murrell, June 8, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Coveo Announces Growth, Success, and an Internal Promotion
June 8, 2015
The article titled Coveo Announces Another Sequential Best Quarter as Its Intelligent Search Apps Upskill Thousands of People on Digital Journal points to increased market demand for its apps. Coveo’s mission is to aid businesses in improving people’s knowledge and ability with Search. Coveo for Salesforce offers customers a hub to resolve the issues that would typically require a customer service rep. The article explains,
“Coveo for Salesforce saw rapid adoption, particularly within the high tech and financial services industries, where mid-size to Fortune 500 organizations selected Coveo to scale customer service operations. Coveo for Salesforce – Communities Edition helps customers solve their own cases by proactively offering case-resolving knowledge suggestions and Coveo for Salesforce – Service Cloud Edition helps agents upskill as they engage customers by injecting case-resolving content and experts into the Salesforce UI as they work.”
The article also discusses the promotion of Mike Raley, currently senior director of demand generation, to VP of marketing. That makes him accountable for the company’s international marketing. The article seems like good news, what with the reported “record levels of bookings growth,” but it offers no actual revenues or information about the $30 million in venture funding the company has amassed.
Chelsea Kerwin, June 8, 2014
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Make Mine Mobile Search
May 21, 2015
It was only a matter of time, but Google searches on mobile phones and tablets have finally pulled ahead of desktop searches says The Register in “Peak PC: ‘Most’ Google Web Searches ‘Come From Mobiles’ In US.” Google AdWords product management representative Jerry Dischler said that more Google searches took place on mobile devices in ten countries, including the US and Japan. Google owns 92.22 percent of the mobile search market and 65.73 percent of desktop searches. What do you think Google wants to do next? They want to sell more mobile apps!
The article says that Google has not shared any of the data about the ten countries except for the US and Japan and the search differential between platforms. Google, however, is trying to get more people to by more ads and the search engine giant is making the technology and tools available:
“Google has also introduced new tools for marketers to track their advertising performance to see where advertising clicks are coming from, and to try out new ways to draw people in. The end result, Google hopes, is to bring up the value of its mobile advertising business that’s now in the majority, allegedly.”
Mobile ads are apparently cheaper than desktop ads, so Google will get lower revenues. What will probably happen is that as more users transition to making purchases via phones and tablets, ad revenue will increase vi mobile platforms.
Whitney Grace, May 21, 2015
Stephen E Arnold, Publisher of CyberOSINT at www.xenky.com
Continued Growth and Success at Syl Semantics
May 5, 2015
The article on Yahoo New Zealand titled Syl Semantics Raises New Capital and Appoints New Directors begins by naming the two freshly-minted non-executive directors, Murray Nash and Gene Turner. This is the result of successful capital raising to the tune of a million dollars for the Wellington-based company. Syl Semantics will continue to focus on growing the company with the assistance of the new directors. The article explains,
“Murray Nash is Managing Director of Zusammen, an advisory firm specialising in strategy, finance and capital markets, risk management, and public policy. In 2013 Murray was manager of the Establishment Unit and subsequently the acting Chief Executive of Callaghan Innovation. Murray has been a senior manager in three financial risk management start-ups in New York – supplying technology solutions to global leaders in banking, insurance, asset management and prudential supervision. He has a MComm (Finance) from the University of Auckland.”
Gene Turner’s background is in law and banking. Syl Semantics was created in 2008 and has grown steadily since then, releasing Syl Search in 2011 with great success. Syl Semantics is focused on what they term “Information Intelligence” or the “ability to access and extract value, meaning and learning from information.” James Fowler, the Director of Sales and Marketing, spoke to the ambition and perseverance of the company, which hopes to gain more of a foothold in New Zealand and Australian markets.
Chelsea Kerwin, May 5, 2014
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Marketing the Modern Way: Experts Share Secrets! Secrets!
April 20, 2015
I find the advice of experts interesting. When I worked at Halliburton Nuclear, there was an engineer who knew about “everything.” The person was supposed to be an expert in biology, water, nuclear physics, and, of course, math. I recall the person was bright, but his confidence exceeded his mental baggage compartment.
When I encounter experts without the background this pontificator of yore had, I wonder if the big luggage and tiny cart idiosyncrasy is operating. You be the judge. Navigate to “8 Awesome SEO Secrets from the Experts.” A word about whether the advice is good or not: If these experts had secrets which worked, wouldn’t these folks be household names?
Just a question. When it comes to getting a Web page to light up the Google search results, the folks in the European Commission have a suspicion that Google puts its hand on the rudder of results ranking. The notion that eight experts can fiddle the results which Google may steer to some degree if the allegations are correct raises the question, “Okay, who controls results?” I will leave the answer to you as you read the write up.
Herewith are the secrets from the experts, or, I should say, “so called experts.”
Numero uno is semantic search. Okay, there’s a secret for you. I am not able to define to my satisfaction semantic search, but you have the truth, gentle reader. Go forth.
Here are several other secrets:
- Write factual, logical, coherent articles
- Use Google Plus
- Connect with influencers
- Write for mobile devices
- Visualize
- Markup
Here’s the paragraph I marked as one which puzzled me:
The rise of the Chief Statistical Officer or Chief Conversion Officer is not far away as businesses realize that dominating a niche is going to take more than a few hastily thrown together Adwords campaigns being added to their marketing mix.
I assume only search experts qualify for the job of statistical officer. Differentiate this from other baloney, and perhaps you can be a butcher. Experts, like the fellow at Halliburton, can do just about anything or so they think.
Stephen E Arnold, April 20, 2015
Google Has a Problem: A Monopoly on Data, Not Traffic, Data
April 20, 2015
Leave it to the complainers in the UK to accuse Google of having a monopoly on data. Navigate to “Google Dominates Search. But the Real Problem Is Its Monopoly on Data.” Note that there are some outfits in the UK which have quite a bit of data too. The difference is that Google appears to be free, and the UK outfit is sort out of the spotlight.
The write up jumps from the allegations under consideration by the European Commission about Google’s search results. The write up states:
Were Google a manufacturer, say, a monopoly such as it has over internet search would never be allowed. But three factors conspire to Google’s advantage. Firstly, digital services, however ubiquitous, seem less tangible and therefore do not appear so obvious a threat to commercial pluralism, innovation and to consumer interests.
Okay, no monopolies allowed. No kilt wool combines. No champagne controls in quirky France. No centralization of Mercedes Benz parts. I understand.
To its credit, the Guardian points out that an alternative to Google is just a click away. The reality is different. Ask a shrink about habits. I highlighted this paragraph:
The wider problem is that Google has become the ultimate monopolist of the information age. Information is a source of power, and nothing in the EU’s case does anything significant to touch that power.
Good point. So isn’t the war over? Research that question in Qwant.
Stephen E Arnold, April 20, 2015
Google is Now My Maid
April 20, 2015
Google wants to make lives easier or so it claims. In many ways the search engine giant has. They have free email, Web storage, an office program suite, YouTube, open source code community, maps, TV, access to books, and did we mention they have a search engine? Taking a queue from mobile phone voice activation services like Siri, Google wants to help people find local services. BuzzFeed reports that “Google Wants To Send You A Plumber” and a contractor, maid, lawn services, roofer, and an HVAC technician.
“Sources close to the company told BuzzFeed News that Google plans to announce a new product aimed at connecting Google search users with local home-service providers — like plumbers and electricians — at an advertising conference later this spring. The product will be integrated into Google’s core search offering and is intended to capitalize on search intent, turning queries about home improvement tasks into engagement with home-service providers.”
Google has increased its accuracy with local search results, but they have decided to take it a step further with a new service. Most of the search results for local services are littered with directed Google AdWord advertisements. Google wants to act as an intermediary for people and home services providers. Google would directly connect people with the home services providers and act as an unseen partner in the transaction.
It is unsure of how Google would directly connect the two parties, but it comes on the tails of another home services deal between Amazon and TaskRabbit. The article points out how Google is the only company capable of rivaling Amazon in such an endeavor. The bigger question is what will they do and how will they do it? Maybe they will borrow ideas from Uber and Lyft.
Whitney Grace, April 20, 2015
Stephen E Arnold, Publisher of CyberOSINT at www.xenky.com
AI May Give Edge to Small and Medium Businesses
April 7, 2015
Over at the B2B News Network, writer Rick Delgado shares some observations about the use of data-related AI in small and medium-sized businesses in his piece, “Building Business Intelligence Through Artificial Intelligence.” He asserts that using AI-enhanced data analysis can help such companies compete with the big players. He writes:
“Most smaller companies don’t have experienced IT technicians and data scientists familiar with the language required for proper data analysis. Having an AI feature allows employees to voice questions as they would normally talk, and even allows for simple-to-understand responses, as opposed to overly technical insights. The ability to understand a program is key to its functionality, and AI shortens the learning curve allowing organizations to get to work faster.”
The article observes that AI can help with sales and marketing by, for example, narrowing down leads to the most promising prospects. It can also make supply chains more efficient. Delgado notes that, though existing supply-chain tools are not very adaptable, he believes they will soon automatically adjust for changing factors like transportation costs or commodity prices around the world. The article concludes:
“Any attempt to predict how AI will evolve over the coming years is a fool’s errand, because every new discovery leads to countless possibilities. What we do know is that AI won’t remain restricted to just improving sales and organizational supply chain. Already we see its availability to everyday users with announcements like Microsoft combining AI with Windows. Experts are also exploring other possibilities, like using AI to improve network security, law enforcement and robotics. The important takeaway is that the combination of Big Data and AI will allow for rapid decisions that don’t require constant human oversight, improving both efficiency and productivity.”
Wonderful! We would caution our dear readers to look before they leap, however. To avoid wasting time and money, a company should know just what they need from their software before they go shopping.
Cynthia Murrell, April 7, 2015
Stephen E Arnold, Publisher of CyberOSINT at www.xenky.com
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