Predictive Analytics on a Budget
March 30, 2016
Here is a helpful list from Street Fight that could help small and mid-sized businesses find a data analysis platform that is right for them—“5 Self-Service Predictive Analytics Platforms.” Writer Stephanie Miles notes that, with nearly a quarter of small and mid-sized organizations reporting plans to adopt predictive analytics, vendors are rolling out platforms for companies with smaller pockets than those of multinational corporations. She writes:
“A 2015 survey by Dresner Advisory Services found that predictive analytics is still in the early stages of deployment, with just 27% of organizations currently using these techniques. In a separate survey by IDG Enterprise, 24% of small and mid-size organizations said they planned to invest in predictive analytics to gain more value from their data in the next 12 months. In an effort to encourage this growth and expand their base of users, vendors with business intelligence software are introducing more self-service platforms. Many of these platforms include predictive analytics capabilities that business owners can utilize to make smarter marketing and operations decisions. Here are five of the options available right now.”
Here are the five platforms listed in the write-up: Versium’s Datafinder; IBM’s Watson Analytics; Predixion, which can run within Excel; Canopy Labs; and Spotfire from TIBCO. See the article for Miles’ description of each of these options.
Cynthia Murrell, March 30, 2016
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
How-To Overview of Building a Data Platform to Handle Real-Time Datasets
March 11, 2016
The article on Insight Data Engineering titled Building a Streaming Search Platform offers a glimpse into the Fellows Program wherein grad students and software engineers alike build data platforms and learn cutting-edge open source technologies. The article delves into the components of the platform, which enables close to real-time search of a streaming text data source, with Twitter as an example. It also explores the usefulness of such a platform,
On average, Twitter users worldwide generate about 6,000 tweets per second. Obviously, there is much interest in extracting real-time signal from this rich but noisy stream of data. More generally, there are many open and interesting problems in using high-velocity streaming text sources to track real-time events. … Such a platform can have many applications far beyond monitoring Twitter…All code for the platform I describe here can be found on my github repository Straw.”
Ryan Walker, a Casetext Data Engineer, describes how these products might deliver major results in the hands of a skilled developer. He uses the example of a speech to text monitor being able to transcribe radio or TV feeds and send the transcriptions to the platform. The platform would then seek key phrases and even be set up to respond with real-time event management. There are many industries that will find this capability very intriguing due to their dependence on real-time information processing, including finance and marketing.
Chelsea Kerwin, March 11, 2016
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Celebros Launches Natural Language Processing Ecommerce Extension with Seven Conversions
March 9, 2016
An e-commerce site search company, Celebros, shared a news release touting their new product. Celebros, First to Launch Natural Language Site Search Extension for Magento 2.0 announces their Semantic Site Search extension for Magento 2.0. Magento 2.0 boasts the largest marketplace of e-commerce extensions in the world. This product, along with other Magento extensions, are designed to help online merchants expand their marketing and e-commerce capabilities. Celebros CMO and President of Global Sales Jeffrey Tower states,
“Celebros is proud to add the new Magento 2 extension to our existing and very successful Magento 1 extension. Celebros will offer the new extension free of charge to our entire Magento client base to ensure an easy, fast and pain-free upgrade while providing free integrations to new Celebros clients world-wide. The new extension encompasses our Natural Language Site Search in seven languages along with eight additional features that include our advanced auto-complete, guided navigation, dynamic landing pages and merchandising engine, product recommendations and more.”
For online retailers, extension products like Celebros may make or break the platforms like Magento 2.0, as these products are what add value and drive e-commerce technologies forward. It is intriguing that the Celebros natural language processing technology offers conversions available in seven languages. We live in an increasingly globalized world.
Megan Feil, March 9, 2016
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Artificial Intelligence Competition Reveals Need for More Learning
March 3, 2016
The capabilities of robots are growing but, on the whole, have not surpassed a middle school education quite yet. The article Why AI can still hardly pass an eighth grade science test from Motherboard shares insights into the current state of artificial intelligence as revealed in a recent artificial intelligence competition. Chaim Linhart, a researcher from an Israel startup, TaKaDu, received the first place prize of $50,000. However, the winner only scored a 59.3 percent on this series of tasks tougher than the conventionally used Turing Test. The article describes how the winners utilized machine learning models,
“Tafjord explained that all three top teams relied on search-style machine learning models: they essentially found ways to search massive test corpora for the answers. Popular text sources included dumps of Wikipedia, open-source textbooks, and online flashcards intended for studying purposes. These models have anywhere between 50 to 1,000 different “features” to help solve the problem—a simple feature could look at something like how often a question and answer appear together in the text corpus, or how close words from the question and answer appear.”
The second and third place winners scored just around one percent behind Linhart’s robot. This may suggest a competitive market when the time comes. Or, perhaps, as the article suggests, nothing very groundbreaking has been developed quite yet. Will search-based machine learning models continue to be expanded and built upon or will another paradigm be necessary for AI to get grade A?
Megan Feil, March 3, 2016
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Coveo Lauds Itself for Growth, Innovation, and Industry Awards
February 16, 2016
The article on EIN News titled Coveo Achieves Another Record-Breaking Quarter and Calendar Year of Rapid Growth discusses the search companies growth and recognition in a nakedly self-congratulating post. In 2015, Coveo released both Coveo Cloud, a streamlined search-as-a-service, and Coveo Reveal, a self-learning search service aimed at understanding intent to ensure improved accuracy and relevance in search results. The article states,
“The company expanded its SI ecosystem with several leading CRM and Customer Community system integrators, including Appirio, Bluewolf, Cloud Sherpas, Etherios, NTT Data Cloud Services and Vertiba. Exiting 2015, Coveo had in excess of 100 certified SI partners… Coveo for Sitecore was named as a 2015 CUSTOMER Magazine Product of the Year Award winner, marking the fourth consecutive year that Coveo has won this award (In January of 2015 Coveo received its fifth consecutive CUSTOMER Magazine product of the year award…)”
So just how big was that fish Coveo caught? The private company reports a “record breaking quarter” lists any number of current projects and industry recognitions. According to the article, the company now has a total amount of financing of $75 million. 2015 was clearly a very good year, particularly in the financial services market. What company can resist patting itself on the back?
Chelsea Kerwin, February 16, 2016
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
A Death of Dark Web Weapons
January 20, 2016
President Obama recently announced some executive orders designed to curb gun violence; one of these moves, according to the U.S. Attorney General, specifically targets weapon purchases through the Dark Web. However, Deep.Dot.Web asks, “Do People Really Buy Weapons from Dark Web Markets?” Not many of them, as it turns out. Reporter Benjamin Vitáris writes:
“Fast Company made an interview with Nicolas Christin, assistant research professor of electrical and computer engineering at Carnegie Mellon University (CMU). The professor is one of the researchers behind a recent deep-dive analysis of sales on 35 marketplaces from 2013 to early 2015. According to him, dark web gun sales are pretty uncommon: ‘Weapons represent a very small portion of the overall trade on anonymous marketplaces. There is some trade, but it is pretty much negligible.’ On the dark net, the most popular niche is drugs, especially, MDMA and marijuana, which takes around 25% of sales on the dark web, according to Christin’s analysis. However, weapons are so uncommon that they were put into the ‘miscellaneous’ category, along with drug paraphernalia, electronics, tobacco, viagra, and steroids. These together takes 3% of sales.”
Vitáris notes several reasons the Dark Web is not exactly a hotbed of gun traffic. For one thing, guns are devilishly difficult to send through the mail. Then there’s the fact that, with current federal and state laws, buying a gun in person is easier than through dark web markets in most parts of the U.S.; all one has to do is go to the closest gun show. So, perhaps, targeting Dark Web weapon sales is not the most efficient thing we could do to keep guns away from criminals.
Cynthia Murrell, January 20, 2016
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
The Business World Is Not Prepared for a Cyber Attack
January 12, 2016
Cyber threats have been a concerning topics since computers became functional and daily tools for people. The idea of a hacker brings up images of IT geeks sitting in a dark basement with their laptops and cracking top secret codes in a matter of keystrokes. Hacking has turned from a limited crime to a huge international problem comparable to the mafia. While hackers are interested in targeting individuals, the bolder thieves target big businesses. News of Bahrain shares that “Biz Not Prepared For Cyber Threat,” translated from headline speech that means the business world would not withstand a cyber attack.
KPMG International released the 2015 KPMG CEO Outlook Study that found businesses are aware of risks associated with cyber attacks, but only forty-nine percent have prepared for one. The study surveyed 1,200 CEOs and one out of five are concerned about cyber risks. The concern has led many CEOs to take action with security measures and safety plans.
“ ‘The most innovative companies have recognized that cyber security is a customer experience, not just a risk that needs to be managed or a line item in the budget. In Bahrain, some firms are finding ways to turn cyber preparedness into a competitive advantage with customers, and they are using this as a differentiator.’ ”
Many companies that are attacked thought they were prepared for any threats, but they underestimated hackers’ intelligence, sophistication, and persistence.
Some of the companies with good cyber security are advertising their technical achievements to prevent attacks. It is a desirable feature, especially as more information is housed on cloud storage and businesses need to be aware of potential threats.
Whitney Grace, January 12, 2016
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Marketing Analytics Holds Many Surprises
December 29, 2015
What I find interesting is how data analysts, software developers, and other big data pushers are always saying things like “hidden insights await in data” or “your business will turn around with analytics.” These people make it seem like it is big thing, when it is really the only logical outcome that could entail from employing new data analytics. Marketing Land continues with this idea in the article, “Intentional Serendipity: How Marketing Analytics Trigger Curiosity Algorithms And Surprise Discoveries.”
Serendipitous actions take place at random and cannot be predicted, but the article proclaims with the greater amount of data available to marketers that serendipitous outcomes can be optimized. Data shows interesting trends, including surprises that make sense but were never considered before the data brought them to our attention.
“Finding these kinds of data surprises requires a lot of sophisticated natural language processing and complex data science. And that data science becomes most useful when the patterns and possibilities they reveal incorporate the thinking of human beings, who contribute the two most important algorithms in the entire marketing analytics framework — the curiosity algorithm and the intuition algorithm.”
The curiosity algorithm is the simple process of triggering a person’s curious reflex, then the person can discern what patterns can lead to a meaningful discovery. The intuition algorithm is basically trusting your gut and having the data to back up your faith. Together these make explanatory analytics help people change outcomes based on data.
It follows up with a step-by-step plan about how to organize your approach to explanatory analytics, which is a basic business plan but it is helpful to get the process rolling. In short, read your data and see if something new pops up.
Whitney Grace, December 29, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Amazon Punches Business Intelligence
November 11, 2015
Amazon already gave technology a punch when it launched AWS, but now it is releasing a business intelligence application that will change the face of business operations or so Amazon hopes. ZDNet describes Amazon’s newest endeavor in “AWS QuickSight Will Disrupt Business Intelligence, Analytics Markets.” The market is already saturated with business intelligence technology vendors, but Amazon’s new AWS QuickSight will cause another market upheaval.
“This month is no exception: Amazon crashed the party by announcing QuickSight, a new BI and analytics data management platform. BI pros will need to pay close attention, because this new platform is inexpensive, highly scalable, and has the potential to disrupt the BI vendor landscape. QuickSight is based on AWS’ cloud infrastructure, so it shares AWS characteristics like elasticity, abstracted complexity, and a pay-per-use consumption model.”
Another monkey wrench for business intelligence vendors is that AWS QuickSight’s prices are not only reasonable, but are borderline scandalous: standard for $9/month per user or enterprise edition for $18/month per user.
Keep in mind, however, that AWS QuickSight is the newest shiny object on the business intelligence market, so it will have out-of-the-box problems, long-term ramifications are unknown, and reliance on database models and schemas. Do not forget that most business intelligence solutions do not resolve all issues, including ease of use and comprehensiveness. It might be better to wait until all the bugs are worked out of the system, unless you do not mind being a guinea pig.
Whitney Grace, November 11, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Drone and Balloon WiFi Coming to the Sky near You
November 10, 2015
Google and Facebook have put their differences aside to expand Internet access to four billion people. Technology Review explains in “Facebook;s Internet Drone Team Is Collaborating With Google’s Stratospheric Balloons Project” how both companies have filed documented with the US Federal Communications Commission to push international law to make it easier to have aircraft fly 12.5 miles or 20 kilometers above the Earth, placing it in the stratosphere.
Google has been working on balloons that float in the stratosphere that function as aerial cell towers and Facebook is designing drones the size of aircraft that are tethered to the ground that serve the same purpose. While the companies are working together, they will not state how. Both Google and Facebook are working on similar projects, but the aerial cell towers marks a joint effort where they putting aside their difference (for the most part) to improve information access.
“However, even if Google and Facebook work together, corporations alone cannot truly spread Internet access as widely as is needed to promote equitable access to education and other necessities, says Nicholas Negroponte, a professor at MIT’s Media Lab and founder of the One Laptop Per Child Project. ‘I think that connectivity will become a human right,’ said Negroponte, opening the session at which Facebook and Google’s Maguire and DeVaul spoke. Ensuring that everyone gets that right requires the Internet to be operated similar to public roads, and provided by governments, he said.”
Quality Internet access not only could curb poor education, but it could also improve daily living. People in developing countries would be able to browse information to remedy solutions and even combat traditional practices that do more harm than good.
Some of the biggest obstacles will be who will maintain the aerial cell towers and also if they will pose any sort of environmental danger.
Whitney Grace, November 10, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
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