How the Future of Mobile Looks Like the past of TV for Advertising
December 15, 2016
The article titled How Mobile Today Is Like TV Six Decades Ago on The Atlantic explores the radical changes in advertising in the last five years. The era of advertising through newspapers, magazines, TV, and radio is effectively over, replaced by digital advertising, which is almost exclusively mobile. That mobile content is split between Facebook and Google. Those two giants account for half of all digital media advertising. The article explains what this means for news,
For newspapers, magazines, and websites, there are several paths forward. First, billionaires can rescue media organizations from the stormy seas of the mobile Internet and fund journalism that the ad market won’t support. Second, companies like Facebook may determine that it is in their own interest to preserve some news and entertainment publishers, and they will directly pay media companies, the same way cable companies pay carriage to television channels.
The article also considers a return to the subscription model, or companies shifting to event and marketing strategies for revenue. But any company that tries to ignore the seismic shifts in the news landscape is in for an abrupt and painful shock. The article preaches an optimistic approach based in the history of TV. News is here to stay, but how it is paid for and what the advertising looks like is going to change.
Chelsea Kerwin, December 15, 2016
IBM Thinks Big on Data Unification
December 7, 2016
So far, the big data phenomenon has underwhelmed. We have developed several good ways to collect, store, and analyze data. However, those several ways have resulted in separate, individually developed systems that do not play well together. IBM hopes to fix that, we learn from “IBM Announces a Universal Platform for Data Science” at Forbes. They call the project the Data Science Experience. Writer Greg Satell explains:
Consider a typical retail enterprise, which has separate operations for purchasing, point-of-sale, inventory, marketing and other functions. All of these are continually generating and storing data as they interact with the real world in real time. Ideally, these systems would be tightly integrated, so that data generated in one area could influence decisions in another.
The reality, unfortunately, is that things rarely work together so seamlessly. Each of these systems stores information differently, which makes it very difficult to get full value from data. To understand how, for example, a marketing campaign is affecting traffic on the web site and in the stores, you often need to pull it out of separate systems and load it into excel sheets.
That, essentially, has been what’s been holding data science back. We have the tools to analyze mountains of data and derive amazing insights in real time. New advanced cognitive systems, like Watson, can then take that data, learn from it and help guide our actions. But for all that to work, the information has to be accessible.”
The article acknowledges that progress that has been made in this area, citing the open-source Hadoop and its OS, Spark, for their ability to tap into clusters of data around the world and analyze that data as a single set. Incompatible systems, however, still vex many organizations.
The article closes with an interesting observation—that many business people’s mindsets are stuck in the past. Planning far ahead is considered prudent, as is taking ample time to make any big decision. Technology has moved past that, though, and now such caution can render the basis for any decision obsolete as soon as it is made. As Satell puts it, we need “a more Bayesian approach to strategy, where we don’t expect to predict things and be right, but rather allow data streams to help us become less wrong over time.” Can the humans adapt to this way of thinking? It is reassuring to have a plan; I suspect only the most adaptable among us will feel comfortable flying by the seat of our pants.
Cynthia Murrell, December 7, 2016
Hackers Having Field Day with Mirai Botnet
November 7, 2016
The massive cyber-attack that crippled major website across the US on October 21 was executed using an extensive network of infected computers and smart devices. The same botnet is now on sale on Dark Web which will enable hackers to launch similar or even massive attacks in the future.
As reported by Cyberscoop in article titled You can now buy a Mirai-powered botnet on the dark web:
A botnet of this size could be used to launch DDoS attacks in addition to automated spam and ransomware campaigns. The price tag was $7,500, payable in bitcoin. The anonymous vendor claimed it could generate a massive 1 terabit per second worth of internet traffic.
The particular botnet used in the Dyn attack are all infected with Mirai malware. Though the source code of the malware is freely available across hacker forums, a vendor over Dark Net is offering ready to use Mirai-Powered botnet for $7,500. This enables any hacker to launch DDoS attack of any scale on any network across the globe.
As the article points out:
With the rise of Mirai, experts say the underground DDoS market is shifting as vendors now have the ability to supercharge all of their offerings; giving them an avenue to potentially find new profits and to sell more destructive DDoS cannons.
Though the botnet at present is for sale, soon the prices may drop or even become free enabling a teenager sitting at home to bring down any major network down with few clicks. Things already have been set in motion, it only needs to be seen, when and where the next attack occurs.
Vishal Ingole, November 7, 2016
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Image-Based Search Technology Gains Steam
October 10, 2016
If you need to do a bit of smartphone photos clean-up, now is a good time. More websites are integrating photo-based search technologies according to Pinterest Will Let You Snap Photos To Find Real-Life Products Online. This piece from Forbes explains camera search will be available in the coming months and will allow users to snap a photo of, for example, a purse they see someone else carrying down the street, and find similar products on Pinterest. They’re calling these products “buyable pins”. According to the article,
Users make 130 million visual searches on Pinterest per month and about 2 billion total searches. Now, more than 10 million products can be purchased without leaving Pinterest from more than 20,000 retailers, up from 2 million products when “buyable pins” launched about a year ago. When a user sees a product on Pinterest, they are two times more likely to buy it in-store. And if a merchant promotes the pin, users are five times more likely to buy the item in person, the company said. In testing “buyable pins,” Pinterest said a third of purchases made on the web were first discovered on mobile. More than 80% of users access Pinterest on mobile devices.
Some applications for this search technology, may not be well-poised to monetize this, but according to a survey cited in the article 55 percent of respondents already consider Pinterest as e-commerce. Currently, the platform sees itself as a “bridge between inspiration and making it part of your real life.” This is essentially the role of any brick-and-mortar shop amenable to window-shopping. So, while it may work, we certainly can’t say the strategy is new.
Megan Feil, October 10, 2016
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Watson Ads for Branded Answers to the Little Questions of Life
September 6, 2016
Here is a potent new way for brands to worm their way into every aspect of consumers’ lives. “IBM Watson Is Now Offering AI-Powered Digital Ads That Answer Consumers’ Questions,” we learn from AdWeek. Watson Ads will hook users up with answers to their everyday questions—answers supplied by advertisers. Apparently, IBM’s Weather-Company acquisition supplied the tools behind this product. Writer Christopher Heine explains:
IBM’s relatively new ownership of The Weather Company’s digital properties is coming into play in a serious fashion: Watson Ads will first appear on Weather.com, the Weather mobile app and the company’s data-driven WeatherFX platform. Later, IBM plans to allow them to appear on third-party properties.
Campbell Soup Company, Unilever and GSK Consumer Healthcare are some of the brands that will run the ads in the coming days. Watson Ads’ pricing details were not disclosed.
Jeremy Steinberg, global head of sales, The Weather Company, described how they work, stating that ‘machine learning and natural-language capabilities will allow it to provide accurate responses. What we’re doing is moving away from keyword searches and towards more natural language and well-reasoned answers.
Heine outlines Campbell’s plan as an example—their Watson Ads will present “Chef Watson,” the helpful AI which suggests recipes based on criteria like available ingredients, the time of day, and what the weather is like. Those recipes will be pulled from Campbell’s existing site Campbell’s Kitchen. Not surprisingly, their ingredient lists rely heavily on Campbell’s product line (which goes well beyond soup these days).
Another Watson Ads client is GSK Consumer Healthcare, which plans to use the tech to help users make better real-time health decisions—a worthy project, I’ll admit. I am curious to see how Unilever, and other companies down the line, will leverage their digital voices of authority. See the article for more details on the project.
Cynthia Murrell, September 6, 2016
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
There is a Louisville, Kentucky Hidden Web/Dark Web meet up on September 27, 2016.
Information is at this link: https://www.meetup.com/Louisville-Hidden-Dark-Web-Meetup/events/233599645/
IBM Cloud Powers Comic-Con Channel
June 30, 2016
The San Diego Comic-Con is the biggest geek and pop culture convention in the country and it needs to be experienced to be believed. Every year the San Diego Comic-Con gets bigger and more complex as attendees and the guests demand more from the purveyors. If you are at Comic-Con, then you need to think big. Thinking big requires thinking differently, which is why it would seem “IBM And Comic-Con HQ Make Strange Bedfellows” says Fortune.
IBM announced that they have teamed with Lionsgate to run a Comic-Con HQ video channeled powered by IBM’s cloud. The on-demand channel will premiere during 2016’s Comic-Con. Comic-con attendees and those unfortunate not to purchase a ticket have demanded video streaming services for years, practically ever since it became possible. Due to copyright as well as how to charge attendees for the service have kept video on-demand on the back burner, but now it is going to happen and it is going to be a challenge.
Video streaming is:
“Video is a demanding application for cloud computing. Storing and shipping massive video files, often shot in ultra-high-definition 4k format, is a useful testbed to show off cloud services.”
Anything new related to Comic-Con always proves to be a hassle and troublesome. One of the cases in point is when the SDCC launched its digital waiting room to purchase tickets and had way more traffic than their servers could handle. The end result was a lot of angry fans unable to buy tickets. Another challenge was handling the massive crowds that started flocking to the convention halls around the mid-2000s (attendance swelled around 2011 with the Twilight movies).
Anything that will improve the Comic-Con experience and even allow non-attendees a taste of the magical July event would be welcome.
Whitney Grace, June 30, 2016
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Self Driving Bicycle Prank Points to Wider Arena
June 24, 2016
Technology companies are no stranger to making April Fools’ pranks in the form of media releases. This year, The Inspiration Room shared an article highlighting the Google Self Driving Bicycle, which was of course developed by the Dutch and launched in the Netherlands. The aspect of this story that is not fiction is how often the Dutch cycle. This short post briefs us on the media release,
“Google is introducing the Google Self Driving Bicycle in Amsterdam, the world’s premier cycling city. The Dutch cycle more than any other nation in the world, almost 900 kilometres per year per person, amounting to over 15 billion kilometres annually. The self-driving bicycle enables safe navigation through the city for Amsterdam residents, and furthers Google’s ambition to improve urban mobility with technology. Google Netherlands takes enormous pride in the fact that a Dutch team worked on this innovation that will have great impact in their home country.”
If there’s one truth this article points to, it’s that the field of search seems to be encompassing nearly everything. It is humorous how Google continues to grow new tentacles tackling more and more arenas that have seemingly little to do with search. Despite the fact this self-driving bicycle does not exist yet, it’s clearly no stretch of the imagination — if a company were to make such a product, would there be any other contenders for who would make it?
Megan Feil, June 24, 2016
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
The Paradox of Marketing and Anonymity
June 22, 2016
While Dark Web users understand the perks of anonymity, especially for those those involved with illicit activity, consistency in maintaining that anonymity appears to be challenging. Geek.com published an article that showcases how one drug dealer revealed his identity while trying to promote his brand: Drug dealer busted after trying to trademark his dark web username. David Ryan Burchard of Merced, California reportedly made $1.25 million by selling marijuana and cocaine on the Dark Web before he trademarked the username he used to sell drugs, “caliconnect”. The article summarizes,
“He started out on Silk Road and moved on to other shady marketplaces in the wake of its highly-publicized shutdown. Burchard wound up on Homeland Security’s list of top sellers, though they were having trouble establishing a rock-solid connection between him and his online persona. They knew that Burchard was accumulating a large Bitcoin stash and that there didn’t appear to be a legitimate source. Then, finally, investigators got the break they were looking for. It seems that Burchard decided that his personal brand was worth protecting, and he filed paperwork to trademark “caliconnect.””
Whether this points to the proclivity of human nature to self-promote or the egoism of one person in a specific situation, it seems that all covering the story are drawing attention to this foiling move as a preventable mistake on Burchard’s part. Look no farther than the title of a recent Motherboard article: Pro-Tip: If You’re a Suspected Dark Web Drug Dealer, Don’t Trademark Your #Brand. The nature of promotions and marketing on the Dark Web will be an interesting area to see unfold.
Megan Feil, June 22, 2016
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Travel to South Africa Virtually with Googles Mzansi Experience
May 18, 2016
The article on Elle titled Google SA Launches the Mzansi Experience On Maps illustrates the new Google Street View collection for South Africa. For people without the ability to travel, or scared of malaria or Oscar Pistorius, this collection offers an in-depth platform to view some of South Africa’s natural wonders and parks. The article explains,
“Using images collected by the Street View Tripod and Trekker, Google has created 360-degree imagery of some of South Africa’s most beautiful locations, and created virtual tours that enable visitors to see the sights for themselves on their phones, tablets or computers. Visitors will be able to, for the first time, visit a family of elephants in the Kruger National Park, take a virtual walk on Table Mountain, admire Cape Point, or take a walk along Durban’s Golden Mile.”
For South Africa, this initiative might spark increased tourism once people realize just how much the country has to offer. So many of the images of Africa that we are exposed to in the US are reductive and patronizing, like those ceaseless commercials depicting all of Africa as a small, poverty-stricken village. Google’s new collection helps to promote a more diverse and appealing look at one African country: South Africa. Whether you want to go in person or virtually, this is worth checking out!
Chelsea Kerwin, May 18, 2016
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Tech Savvy Users Turn to DuckDuckGo
May 18, 2016
A recent report from SimilarWeb tells us what sorts of people turn to Internet search engine DuckDuckGo, which protects users’ privacy, over a more prominent engine, Microsoft’s Bing. The Search Engine Journal summarizes the results in, “New Research Reveals Who is Using DuckDuckGo and Why.”
The study drew its conclusions by looking at the top five destinations of DuckDuckGo users: Whitehatsec.com, Github.com, NYtimes.com, 4chan.org, and YCombinator.com. Note that four of these five sites have pretty specific audiences, and compare them to the top five, more widely used, sites accessed through Bing: MSN.com, Amazon.com, Reddit.com, Google.com, and Baidu.com.
Writer Matt Southern observes:
“DuckDuckGo users also like to engage with their search engine of choice for longer periods of time — averaging 9.38 minutes spent on DuckDuckGo vs. Bing.
“Despite its growth over the past year, DuckDuckGo faces a considerable challenge when it comes to getting found by new users. Data shows the people using DuckDuckGo are those who already know about the search engine, with 93% of its traffic coming from direct visits. Only 1.5% of its traffic comes from organic search.
“Roy Hinkis of SimilarWeb concludes by saying the loyal users of DuckDuckGo are those who love tech, and they use they use DuckDuckGo as an alternative because they’re concerned about having their privacy protected while they search online.”
Though Southern agrees DuckDuckGo needs to do some targeted marketing, he notes traffic to the site has been rising by 22% per year. It is telling that the privacy-protecting engine is most popular among those who understand the technology.
Cynthia Murrell, May 18, 2016
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
-
- Subscribe to Beyond Search
Feature archive
News archive
-
