SEO Is a Dirty Web Trick
August 17, 2016
Search engine optimization is the bane of Web experts. Why? If you know how to use it you can increase your rankings in search engines and drive more traffic to your pages, but if you are a novice at SEO you are screwed. Search Engine Land shares some bad SEO stories in “SEO Is As Dirty As Ever.”
SEO has a bad reputation in many people’s eyes, because it is viewed as a surreptitious way to increase traffic. However, if used correctly SEO is not only a nifty trick, but is a good tool. As with anything, however, it can go wrong. One bad SEO practice is using outdated techniques like keyword stuffing, copying and pasting text, and hidden text. Another common mistake is not having a noindex tag, blocking robots, JavaScript frameworks not being indexed.
Do not forget other shady techniques like the always famous shady sales, removing links, paid links, spam, link networks, removing links, building another Web site on a different domain, abusing review sites, and reusing content. One thing to remember is that:
“It’s not just local or niche companies that are doing bad things; in fact, enterprise and large websites can get away with murder compared to smaller sites. This encourages some of the worst practices I’ve ever seen, and some of these companies do practically everything search engines tell them not to do.”
Ugh! The pot is identifying another pot and complaining about its color and cleanliness.
Whitney Grace, August 17, 2016
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
There is a Louisville, Kentucky Hidden /Dark Web meet up on August 23, 2016.
Information is at this link: https://www.meetup.com/Louisville-Hidden-Dark-Web-Meetup/events/233019199/
The U.S. Government Pushes Improved Public Access to Code Developed for Government Use
July 15, 2016
The article on Matthias Kirschner’s blog titled US Government Commits to Publish Publicly Financed Software Under Free Software Licenses relates the initiative in the draft policy involving governmental support for increased access to tailored software code built for the Federal Government. Kirschner is the President of the Free Software Foundation Europe, and thereby is interested in promoting the United States’ new policy in the European Union. The article explains,
“The Source Code Policy is intended for efficient use of US taxpayers’ money and reuse of existing custom-made software across the public sector. It is said to reduce vendor lock-in of the public sector, and decrease duplicate costs for the same code which in return will increase transparency of public agencies. The custom-build software will also be published to the general public either as public domain, or as Free Software so others can improve and reuse the software.”
Kirschner believes in empowering people by providing this sort of software, and the US government appears to be equally enthusiastic about promoting innovation rather than redundant software purchases. There are also examples of how non-techy people can use open source resources on the White House article about the draft policy. That article lists tools like free housing counselors, sexual assault data, and even college research through College Scorecard. All in all, this seems like a no-brainer.
Chelsea Kerwin, July 15, 2016
There is a Louisville, Kentucky Hidden Web/Dark
Web meet up on July 26, 2016.
Information is at this link: http://bit.ly/29tVKpx.
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Forget World Population, Domain Population Is Overcrowded
April 5, 2016
Back in the 1990s, if you had a Web site without a bunch of gobbidly-gook after the .com, you were considered tech savvy and very cool. There were plenty of domain names available in those days and as the Internet became more of a tool than a novelty, demand for names rose. It is not as easy anymore to get the desired Web address, says Phys.org in the article, “Overcrowded Internet Domain Space Is Stifling Demand, Suggesting A Future ‘Not-Com’ Boom.”
Domain names are being snapped up fast, so quickly, in fact, that Web development is being stunted. As much as 25% of domains are being withheld, equaling 73 million as of summer 2015 with the inability to register domain names that would drive Internet traffic.
“However, as the Internet Corporation for Assigned Names and Numbers (ICANN) has begun to roll out the option to issue brand new top-level domains for almost any word, whether it’s dot-hotel, dot-books or dot-sex – dubbed the ‘not-coms’ – the research suggests there is substantial untapped demand that could fuel additional growth in the domain registrations.”
One of the factors that determine prime Internet real estate is a simple, catchy Web address. With new domains opening up beyond the traditional .org, .com, .net, .gov endings, an entire new market is also open for entrepreneurs to profit from. People are already buying not-com’s for cheap with the intention to resale them for a pretty penny. It bears to mention, however, that once all of the hot not-com’s are gone, we will be in the same predicament as we are now. How long will that take?
Whitney Grace, April 5, 2016
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
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