Another Good Reason for Diversity in Tech
December 29, 2015
Just who decides what we see when we search? If we’re using Google, it’s a group of Google employees, of course. The Independent reports, “Google’s Search Results Aren’t as Unbiased as You Think—and a Lack of Diversity Could Be the Cause.” Writer Doug Bolton points to a TEDx talk by Swedish journalist Andreas Ekström, in which Ekström describes times Google has, and has not, counteracted campaigns to deliberately bump certain content. For example, the company did act to decouple racist imagery from searches for “Michelle Obama,” but did nothing to counter the association between a certain Norwegian murderer and dog poop. Boldon writes:
“Although different in motivation, the two campaigns worked in exactly the same way – but in the second, Google didn’t step in, and the inaccurate Breivik images stayed at the top of the search results for much longer. Few would argue that Google was wrong to end the Obama campaign or let the Breivik one run its course, but the two incidents shed light on the fact that behind such a large and faceless multi-billion dollar tech company as Google, there’s people deciding what we see when we search. And in a time when Google has such a poor record for gender and ethnic diversity and other companies struggle to address this imbalance (as IBM did when they attempted to get women into tech by encouraging them to ‘Hack a Hairdryer’), this fact becomes more pressing.”
The article notes that only 18 percent of Google’s tech staff worldwide are women, and that it is just two percent Hispanic and one percent black. Ekström’s talk has many asking what unperceived biases lurk in Google’s algorithms, and some are calling on the company anew to expand its hiring diversity. Naturally, though, any tech company can only do so much until more girls and minorities are encouraged to explore the sciences.
Cynthia Murrell, December 29, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
The Lack of Digital Diversity
October 27, 2015
Tech companies and their products run our lives. Companies like Apple, Google, and Microsoft have made it impossible to function in developed nations without them. They have taken over everything from communication to how we entertain ourselves. While these companies offer a variety of different products and services, they are more similar than different. The Verge explains that “Apple, Google, And Microsoft Are All Solving The Same Problem.”
Google, Apple, and Microsoft are offering similar services and products in their present options with zero to little diversity among them. For example, there are the personal assistants Cortana vs. Google Now vs. Siri, options for entertainment in the car like Apple CarPlay and Android Auto, and seamless accessibility across devices with Chrome browser, Continuity, and Continuum. There are more comparisons between the three tech giants and their business plans for the future, but it is not only them. Social media sites like Facebook and Twitter are starting to resemble each other more too.
Technology companies have borrowed from each and have had healthy competition for years spurring more innovation, but these companies are operating on such similar principles that it is stifling creativity and startups are taking more risks:
“Without the dual pressures of both the consumer and the stock market, and without a historic reputation to uphold, small startups are now the best engine for generating truly new and groundbreaking innovations. Uber and Airbnb are fundamentally altering the economics of renting things, while hardware designers like Pebble and Oculus are inventing cool new technology that isn’t bound to any particular company’s ecosystem. Startups can see a broader range of problems to address because they don’t have to wear the same economic blinkers as established, monolithic companies.”
The article ends on positive thoughts, however. The present is beating along at a consistent pace, but in order to have more diversity companies should not be copying each other on every little item. Tech companies should borrow ideas from the future to create more original ideas.
Whitney Grace, October 27, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
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