Is Yahoo Going the Way of AOL?
January 25, 2016
Yahoo hired former Googler Marissa Mayer as its new CEO to turn the company around. The company is headed towards stormy waters again, which could leave only the ship’s hull. Yahoo could sell its main operating business and all that would be left is Yahoo Japan, Alibaba shares, and $5 billion in cash. Mayer would then get the boot, says South China Morning Post in the article, “Yahoo Destined For Tech Graveyard Due To Poor Choice In Chief Executive Officer.”
Yahoo has gone through five CEOs in the past decade and its current shares are trading well below value, making the company only worth at an estimated $2 billion.
Yahoo’s current problems began when the company was formed. Founders Jerry Yang and David Filo were great inventors, but they were inexperienced running a company. Yahoo failed to accept Microsoft’s offer and while it floundered, Google stole the search market.
“Determining the right kind of chief executive for a tech company at a particular stage of development represents the most frustrating and critical issue. The weakness of chief executives with a tech start-up or product background like Mayer is that they try to invent and innovate a large corporation out of a problem and into a breakthrough strategy.”
The article explains that Yahoo needed to be knocked down and then rebuilt from the ground up. A huge movement like that requires more from a tech manager who is only used to positive growth, praise, and giving huge benefits to staff.
This points out that people with different talents are needed to manage a company as well as the importance of a diverse team with varied experience. Some people are meant to invent and work in the tech field, others are meant to be business leaders.
Whitney Grace, January 25, 2016
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Many Companies Worldwide Underprepared for Cyber Attacks
January 19, 2016
A recent survey from KPMG Capital suggests that only about half the world’s CEOs feel their companies are “fully prepared” to counter a cyber breach in the next three years. One notable exception: businesses in the U.S., where about ninety percent of CEOs feel their companies are ready to fend off hackers. We are not surprised that KPMG is gathering information on in the subject, since it recently took an equity stake in cyber-intelligence firm Norse Corp.
KPMG Australia comments on the survey’s results in its post, “Cyber Security: A Failure of Imagination.” The write-up relates:
“According to the 2015 KPMG CEO Outlook Study [PDF] of more than 1,200 CEOs, one out of five indicated that information security is the risk they are most concerned about. ‘Collectively we sleepwalked into a position of vulnerability when it comes to cyber,’ said Malcolm Marshall, Global Head of Cyber Security at KPMG. ‘This combination of lack of preparedness and concern, from those organizations that are among the best equipped to deal with risks of this magnitude, clearly illustrates cyber security challenges remain severely unaddressed.’”
A lack of skilled cyber-security workers seems to be a large part of the problem, particularly ones who also have management or social-science skills. However, we’re told the root cause here is the “failure to imagine” what hackers can do and might try before they’ve tried it. Clearly, many executives would do well to get themselves up to speed on the subject, before their companies fall victim.
Cynthia Murrell, January 19, 2016
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Google Executives Have a Look but No Touch Rule
December 11, 2015
Have you ever been to a museum and the curator told you to “look, but don’t touch the exhibits?” The phrase comes into play, because museums want to protect the integrity of the exhibits and to keep them preserved for the ages. One of the draws about these new, modern companies is that all employees are allowed to engage with each other in different departments and the higher-ups are available without a hassle. Or at least that is the image they want to project to the public, especially Google. Business Pundit exposes bow Google CEOs interact with their employees in “Google’ s Top Execs Are Always Visible But Almost Never Approachable” like a museum exhibit.
Larry Page, Sergey Brin, and Sundar Pichai make themselves seen at their Mountain View headquarters, but do not even think about going near them. They are walled off to small talk and random interactions because all of their time is booked.
Company developer advocate Don Dodge wrote on a Quora Q&A that Larry Page, Sergey Brin, and Sundar Pichai are in the no approach zone, Dodge explains:
“However, that doesn’t mean they are easy to approach and engage in discussion. They are very private and don’t engage in small talk. They are usually very focused on their priorities, and their schedule is always fully booked. Larry is a notoriously fast walker and avoids eye contact with anyone so he can get to his destination without disruption.”
Get Larry a Segway or one of those new “hoverboard” toys, then he will be able to zoom right past everyone or run them over. Add a little horn to warn people to get out of the way.
Whitney Grace, December 11, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Attivio Does Data Dexterity
October 9, 2015
Enterprise search company Attivio has an interesting post in their Data Dexterity Blog titled “3 Questions for the CEO.” We tend to keep a close eye on industry leader Attivio, and for good reason. In this post, the company’s senior director of product marketing Jane Zupan posed a few questions to her CEO, Stephen Baker, about their role in the enterprise search market. Her first question has Baker explaining his vision for the field’s future, “search-based data discovery”; he states:
“With search-based data discovery, you would simply type a question in your natural language like you do when you perform a search in Google and get an answer. This type of search doesn’t require a visualization tool. So, for example, you could ask a question like ‘tell me what type of weather conditions which exist most of the time when I see a reduction in productivity in my oil wells.’ The answer that comes back, such as ‘snow,’ or ‘sleet,’ gives you insights into how weather patterns affect productivity. Right now, search can’t infer what a question means. They match the words in a query, or keywords, with words in a document. But [research firm] Gartner says that there is an increasing importance for an interface in BI tools that extend BI content creation, analysis and data discovery to non-skilled users. You don’t need to be familiar with the data or be a business analyst or data scientist. You can be anyone and simply ask a question in your words and have the search engine deliver the relevant set of documents.”
Yes, many of us are looking forward to that day. Will Attivio be the first to deliver? The interview goes on to discuss the meaning of the company’s slogan, “the data dexterity company.” Part of the answer involves gaining access to “dark data” buried within organizations’ data silos. Finally, Zupan asks what “sets Attivio apart?” Baker’s answers: the ability to quickly access data from more sources; deriving structure from and analyzing unstructured data; and friendliness to “non-technical” users.
Launched in 2008, Attivio is headquartered in Newton, Massachusetts. Their team includes folks with an advantageous combination of backgrounds: in search, database, and business intelligence companies.
Cynthia Murrell, October 9, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Peruse Until You Are Really Happy
May 22, 2015
Have you ever needed to quickly locate a file that you just know you made, but were unable to find it on your computer, cloud storage, tablet, smartphone, or company pool drive? What is even worse is if your search query does not pick up on any of your keywords! What are you supposed to do then? VentureBeat might have the answer to your problems as explained in the article, “Peruse Is A New Natural Language Search Tool For Your Dropbox And Box Files.” Peruse is a search tool that allows users to use their natural flow of talking to find their files and information.
Natural language querying is already a big market for business intelligence software, but it is not as common in file sharing services. Peruse is a startup with the ability to search Dropbox and Box accounts using a regular question. If you ask, “Where is the marketing data from last week?” The software will be able to pull the file for you without even opening the file. Right now, Peruse can only find information in spreadsheets, but the company is working on expanding the supported file types.
“The way we index these files is we actually look at them visually — it understands them in a way a person would understand them,” said [co-founder and CEO Luke Gotszling], who is showing off Peruse…”
Peruse’s goal is to change the way people use document search. Document search has remained pretty consistent since 1995, twenty years later Gotszling is believes it is time for big change. Gotzling is right, document search remains the same, while Web search changes everyday.
Whitney Grace, May 22, 2015
Stephen E Arnold, Publisher of CyberOSINT at www.xenky.com

