Googles Chauvinistic Job Advertising Delivery
July 28, 2015
I thought we were working to get more women into the tech industry, not fewer. That’s why it was so disappointing to read, “Google Found to Specifically Target Men Over Women When It Comes to High-Paid Job Adverts” at IBTimes. It was a tool dubbed AdFisher, developed by some curious folks at Carnegie Mellon and the International Computer Science Institute, that confirmed the disparity. Knowing that internet-usage tracking determines what ads each of us sees, the researchers wondered whether such “tailored ad experiences” were limiting employment opportunities for half the population. Reporter Alistair Charlton writes:
“AdFisher works by acting as thousands of web users, each taking a carefully chosen route across the internet in such a way that an ad-targeting network like Google Ads will infer certain interests and characteristics from them. The programme then records which adverts are displayed when it later visits a news website that uses Google’s ad network. It can be set to act as a man or woman, then flag any differences in the adverts it is shown.
“Anupam Datta, an associate professor at Carnegie Mellon University, said in the MIT Technology Review: ‘I think our findings suggest that there are parts of the ad ecosystem where kinds of discrimination are beginning to emerge and there is a lack of transparency. This is concerning from a societal standpoint.’”
Indeed it is, good sir. The team has now turned AdFisher’s attention to Microsoft’s Bing; will that search platform prove to be just as chauvinistic? For Google’s part, they say they’re looking into the study’s methodology to “understand its findings.” It remains to be seen what sort of parent the search giant will be; will it simply defend its algorithmic offspring, or demand it mend its ways?
Cynthia Murrell, July 28, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Yahoo and Microsoft Announce Search Partnership Reboot
May 7, 2015
It seems that Microsoft and Yahoo are friends again, at least for the time being. Search Engine Watch announces, “Yahoo and Microsoft Amend Search Agreement.” The two companies have been trying to partner on search for the past six years, but it has not always gone smoothly. Writer Emily Alford tells us what will be different this time around:
“First, Yahoo will have greater freedom to explore other search platforms. In the past, Yahoo was rumored to be seeking a partnership with Google, and under the new terms, Microsoft and Yahoo’s partnership will no longer be exclusive for mobile and desktop. Under the new agreement, Yahoo will continue to serve Bing ads on desktop and mobile, as well as use Bing search results for the majority of its desktop search traffic, though the exact number was undisclosed.
“Microsoft and Yahoo are also making changes to the way that ads are served. Microsoft will now maintain control of the Bing ads salesforce, while Yahoo will take full control of its Gemini ads salesforce, which will leave Bing free to serve its own ads side by side with Yahoo search results.”
Yahoo CEO Marissa Mayer painted a hopeful picture in a prepared statement. She and Microsoft CEO Satya Nadella have been working together, she reports, to revamp the search deal. She is “very excited to explore” the fresh possibilities. Will the happy relationship hold up this time around?
Cynthia Murrell, May 7, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
A Binging Double Take
May 1, 2015
After you read this headline from Venture Beat, you will definitely be doing a double take: “ComScore: Bing Passes 20% Share In The US For The First Time.” Bing has been the punch line for search experts and IT professionals ever since it was deployed a few years ago. Anyone can contest that Bing is not the most accurate search engine, mostly due to it being a Microsoft product. Bing developers have been working to improve the search engine’s accuracy and for the first time ever ComScore showed that both Google and Yahoo fell a 0.1 percentage and Bing gained 0.3 percent, most likely stealing it from DuckDuckGo and other smaller search engines. Microsoft can proudly state that one in five searches are conducted on Bing.
The change comes after months of stagnation:
“For many months, ComScore’s reports showed next to no movement for each search service (a difference of 0.1 points or 0.2 points one way or the other, if that). A 0.3 point change is not much larger, but it does come just a few months after big gains from Yahoo. So far, 2015 is already a lot more exciting, and it looks like the search market is going to be worth paying close attention to.”
The article says that most of search engine usage is generated by what Internet browsers people use. Yahoo keep telling people to move to Firefox and Google wants people to download Chrome. The browser and search engine rivalries continue, but Google still remains on top. How long will Bing be able to keep this bragging point?
Whitney Grace, May 1, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Bing Predicts it Will Have Decent Results
April 13, 2015
Bing is considered a search engine joke, but it might be working its way as a viable search solution…maybe. MakeUseOf notes, “How Bing Predicts Has Become So Good” due to Microsoft actually listening to its users and improving the search results with the idea that “Bing is for doing.” One way Microsoft is putting its search engine to work is with Bing Predicts, a tool that predicts who win competitions, weather, and other information analyzed from popular searches, social media, regional trends, and more.
It takes a bit more for Predicts to divine sporting event outcomes, for those Bing relies on historic team data, key player data, opinions from top news sources, and pre-game report predictions.
“Microsoft researcher, and serial predictor David Rothschild believes the prediction engine is ‘an interesting way to show users that Bing has a lot of horsepower beyond just providing good search results.’ Data is everything. Even regular Internet users understand the translation of data to power, so Microsoft’s bold step forward with their predictions underscores the confidence in their own algorithms, and their ability to handle the data coming into Redmond.”
Other than predicting games and the next American Idol winner, Bing Predicts has application for social fields and industry. Companies are already implementing some forms of future analysis and for social causes it can be used to predict the best ways to conserve resources, medicinal supplies, food, and even conservatism.
Whitney Grace, April 13, 2015
Stephen E Arnold, Publisher of CyberOSINT at www.xenky.com
The Cost of a Click Through Bing Ads
April 9, 2015
Wow. As an outsider to the world of marketing, I find these figures rather astounding. MarketingProfs shares an infographic titled, “The 20 Most Expensive Bing Ads Keywords.” The data comes from a recent analysis by WordStream of 10 million English keywords, grouped into categories. Writer Vahe Habeshian tells us:
“WordStream analyzed some 10 million English keywords and grouped the them into categories to determine the most expensive types of keywords (see infographic, below).
“(Also see a similar analysis of the most expensive keywords in Google AdWords advertising from 2011.)
“The most expensive keyword on Bing Ads is ‘lawyer,’ which would cost advertisers seeking the top ad spot a whopping $109.21 per click. Not surprisingly, the top 5 keywords are related to the legal world, indicating how lucrative clients can be.”
Yes, almost $110 per click whether legitimate, a human error, or a robot script. That’s a lot of fruitless clicks. It seems irrational, but it must be working if companies keep spending the dough. Right?
The word in second place, “attorney,” comes to $101.77 per click, and “DUI” is a comparative bargain at $68.56. After the top five, law-related words, there are such valuable terms as “annuity,” “rehab,” and “exterminator.” See the infographic for more examples.
Cynthia Murrell, April 09, 2015
Stephen E Arnold, Publisher of CyberOSINT at www.xenky.com
Google Altered Search Results?!
April 8, 2015
If you know anything about search results, search engine optimization, and search algorithms, you probably wondered if Google ever changed its search results so they would be favor one search result over another. Google already alters results with Google AdWords, the Right to Forgotten, and removing results if they break rules.
The FTC revealed via The Wall Street Journal that Google has been altering its search results for profit: “Inside The US Antitrust Probe Of Google.” The FTC found that Google was using its monopoly on search to harm Internet users and its rivals. FTC recommended a lawsuit be brought against Google for three of its practices. The FTC voted to end the investigation in 2013, which is strange, but they did so because they had competing recommendations.
Google continues to stand by its own innocence, citing that the case closed two years ago and that people continue to use its services. There is one big thing that the Wall Street Journal points out:
“On one issue—whether Google used anticompetitive tactics for its search engine—the competition staff recommended against a lawsuit, although it said Google’s actions resulted in “significant harm” to rivals. In three other areas, the report found evidence the company used its monopoly behavior to help its own business and hurt its rivals.”
Can this be considered part of their “do not evil” bylaw?
Whitney Grace, April 8, 2015
Stephen E Arnold, Publisher of CyberOSINT at www.xenky.com
Duck Duck Jumbawumba?
March 18, 2015
Usually if you want a private search, free of targeted ads you head on over to DuckDuckGo.com. While DuckDuckGo holds its on against bigger search engines, because it is the nice guy of search, no one has really come out to challenge water fowl. The Pittsburgh Post-Gazette has a story about another private-based search engine: “Hampton Entrepreneur Seeks To Launch Privacy-Friendly Search Engine,” but you cannot so much as call it a DuckDuckGo rival as another option.
Michael DeKort launched a $125,000 Kickstarter campaign to fund Jumbawumba, a search engine that uses Google’s prowess while retaining a user’s privacy. It also would create cohesive search results using video, images, news, and Web sites on one page, instead of four.
How does it work?
“Jumbawumba taps Google’s vast reach. To Google’s eyes, though, the queries come from Jumbawumba, not from the originating computer, Mr. DeKort said. And while Google, Bing and Yahoo! keep records of each computer’s searches, and use them to tailor advertising, Jumbawumba pledges not to store any data on one-time searches. (It would keep records of ongoing search queries, but wouldn’t sell them to marketing firms, Mr. DeKort said.) Jumbawumba’s computer server will ultimately be overseas, limiting government access, though the company would respect law enforcement subpoenas.”
While private search engines like Jumbawumba will probably never be able to compete with Google, it is good to know that Michael DeKort are fighting to protect online privacy. The more the merrier for private search!
Whitney Grace, March 18, 2015
Stephen E Arnold, Publisher of CyberOSINT at www.xenky.com
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