Black-Hat SEO Tactics Google Hates
November 16, 2016
The article on Search Engine Watch titled Guide to Black Hat SEO: Which Practices Will Earn You a Manual Penalty? follows up on a prior article that listed some of the sob stories of companies caught by Google using black-hat practices. Google does not take kindly to such activities, strangely enough. This article goes through some of those practices, which are meant to “falsely manipulate a website’s search position.”
Any kind of scheme where links are bought and sold is frowned upon, however money doesn’t necessarily have to change hands… Be aware of anyone asking to swap links, particularly if both sites operate in completely different niches. Also stay away from any automated software that creates links to your site. If you have guest bloggers on your site, it’s good idea to automatically Nofollow any links in their blog signature, as this can be seen as a ‘link trade’.
Other practices that earned a place on the list include automatically generated content, cloaking and irrelevant redirects, and hidden text and links. Doorway pages are multiple pages for a key phrase that lead visitors to the same end destination. If you think these activities don’t sound so terrible, you are in great company. Mozilla, BMW, and the BBC have all been caught and punished by Google for such tactics. Good or bad? You decide.
Chelsea Kerwin, November 16, 2016
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
The Trials, Tribulations, and Party Anecdotes Of “Edge Case” Names
May 16, 2016
The article titled These Unlucky People Have Names That Break Computers on BBC Future delves into the strange world of “edge cases” or people with unexpected or problematic names that reveal glitches in the most commonplace systems that those of us named “Smith” or “Jones” take for granted. Consider Jennifer Null, the Virginia woman who can’t book a plane ticket or complete her taxes without extensive phone calls and headaches. The article says,
“But to any programmer, it’s painfully easy to see why “Null” could cause problems for a database. This is because the word “null” is often inserted into database fields to indicate that there is no data there. Now and again, system administrators have to try and fix the problem for people who are actually named “Null” – but the issue is rare and sometimes surprisingly difficult to solve.”
It may be tricky to find people with names like Null. Because of the nature of the controls related to names, issues generally arise for people like Null on systems where it actually does matter, like government forms. This is not an issue unique to the US, either. One Patrick McKenzie, an American programmer living in Japan, has run into regular difficulties because of the length of his last name. But that is nothing compared to Janice Keihanaikukauakahihulihe’ekahaunaele, a Hawaiian woman who championed for more flexibility in name length restrictions for state ID cards.
Chelsea Kerwin, May 16, 2016
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Algorithms Still Need Oversight
September 8, 2015
Many have pondered what might happen when artificial intelligence systems go off the rails. While not spectacular enough for Hollywood, some very real consequences have been observed; the BBC examines “The Bad Things that Happen When Algorithms Run Online Shops.”
The article begins by relating the tragic tale of an online T-shirt vendor who just wanted to capitalize on the “Keep Calm and Carry On” trend. He set up an algorithm to place random terms into the second half of that oft-copied phrase and generate suggested products. Unfortunately, the list of phrases was not sufficiently vetted, resulting in a truly regrettable slogan virtually printed on virtual examples. Despite the fact that the phrase appeared only on the website, not on any actual shirts, the business never recovered its reputation and closed shortly thereafter. Reporter Chris Baranuik writes:
“But that’s the trouble with algorithms. All sorts of unexpected results can occur. Sometimes these are costly, but in other cases they have benefited businesses to the tune of millions of pounds. What’s the real impact of the machinations of machines? And what else do they do?”
Well, one other thing is to control prices. Baranuik reports that software designed to set online prices competitively, based on what other sites are doing, can cause prices to fluctuate day-to-day, sometimes hour-to-hour. Without human oversight, results can quickly become extreme to either end of the scale. For example, for a short time last December, prices of thousands of products sold through Amazon were set to just one penny each. Amazon itself probably weathered the unintended near-giveaways just fine, but smaller merchants selling through the site were not so well-positioned; some closed as a direct result of the error. On the other hand, vendors trying to keep their prices as high as feasible can make the opposite mistake; the article points to the time a blogger found an out-of-print textbook about flies priced at more than $23 million, the result of two sellers’ dueling algorithms.
Such observations clearly mean that consumers should be very wary about online prices. The bigger takeaway, though, is that we’re far from ready to hand algorithms the reigns of our world without sufficient human oversight. Not yet.
Cynthia Murrell, September 8, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
-
- Subscribe to Beyond Search
Feature archive
News archive
-
