US and Europe Split After Much Attensity
February 9, 2016
Most companies that are split across oceans usually have a parent company they remain attached to, however, PR Newswire shares that “IMCap Partners Acquire Attensity Europe.” Attensity Group Inc. is a leading provider in customer interaction management and its sub-company Attensity Europe headed its solutions across the pond. Recently, IMCap Partners invested money in a deal for Attensity Europe to split apart from the parent and become an independent company. Thomas Dreikauss will remain the CEO and also become a new shareholder in the new company. None of the details related to the purchase price and other details remain private.
Attensity Europe plans to focus on developing its omni-channel customer service and its market-leading product Respond, multilingual and omni-channel response management software. Respond increases productivity processing customer written requests and ensures better transparency over the service level.
“ ‘The market for CRM solutions is growing by just under 14% a year on average, according to Gartner, and therefore at a much more rapid rate than the overall software market. With Respond Attensity Europe is focusing on the highly attractive and rapid-growth customer interaction management/customer care segment, providing a solution that also fully meets the requirements of very large customer service units. The solution’s analytics, scalability and integration capacity are setting standards in the industry. Respond is a highly flexible, future-proof platform for customer service covering all written communication channels, including social media,” indicated Rolf Menne, operating partner at IMCap. “In cooperation with the highly motivated team at Attensity Europe, we see extremely attractive growth potential.’”
Attensity Europe will be rebranded and already has plans to take off in the coming year.
Whitney Grace, February 9, 2016
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Attensity’s Semantic Annotation Tool “Understands” Emoticons
April 27, 2015
The article on PCWorld titled For Attensity’s BI Parsing Tool, Emoticons Are No Problem explains the recent attempts at fine-tuning the monitoring and relaying the conversations about a particular organization or enterprise. The amount of data that must be waded through is massive, and littered with non-traditional grammar, language and symbols. Luminoso is one company interested in aiding companies with their Compass tool, in addition to Attensity. The article says,
“Attensity’s Semantic Annotation natural-language processing tool… Rather than relying on traditional keyword-based approaches to assessing sentiment and deriving meaning… takes a more flexible natural-language approach. By combining and analyzing the linguistic structure of words and the relationship between a sentence’s subject, action and object, it’s designed to decipher and surface the sentiment and themes underlying many kinds of common language—even when there are variations in grammatical or linguistic expression, emoticons, synonyms and polysemies.”
The article does not explain how exactly Attensity’s product works, only that it can somehow “understand” emoticons. This seems like an odd term though, and most likely actually refers to a process of looking it up from a list rather than actually being able to “read” it. At any rate, Attensity promises that their tool will save in hundreds of human work hours.
Chelsea Kerwin, April 27, 2014
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
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