Google Express Pales in Comparison to Amazon Prime

October 5, 2015

The article on Business Insider titled Google Should Be Very Scared of What Amazon Built, According to Investor Bill Gurley, details Gurley’s comments. Amazon Prime, according to Gurley, is challenging Google’s top dog position by offering inventory in addition to search capabilities. Shopping on Google might seem like a waste of time to many Prime members, who go directly to Amazon to search for what they are looking for. The article explains,

“Over many years, Amazon has built up this logistics framework and their one click feature and their Prime program to the point where the consumer has zero anxiety about the quality of the product, immense trust about the deliverability, down to a day and a half for most people, less than a day for some items. They trust on price. That doesn’t mean they are the absolute lowest price, but people don’t think Amazon’s trying to get ’em.”

Gurley estimates that Amazon may have as many as 90 million Prime Members loyal to their search engine for shopping, and using Google only as a last resort. Google Express, which most of us have never heard of, was Google’s “lame” answer to Amazon Prime, but without the years of planning and creating worldwide distribution centers. However, the article does not address that people use Google for quite a bit more than shopping, and Amazon Prime is limited that way.

Chelsea Kerwin, October 5, 2015

Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph

Elsevier and Its Business Model May Be Ageing Fast

July 13, 2015

If you need to conduct research and are not attached to a university or academic library, then you are going to get hit with huge subscription fees to have access to quality material.  This is especially true for the scientific community, but on the Internet if there is a will there most certainly is a way.  Material often locked behind a subscription service can be found if you dig around the Internet long enough, mostly from foreign countries, but the material is often pirated.  Gizmodo shares in the article, “Academic Publishing Giant Fights To Keep Science Paywalled” that Elsevier, one of the largest academic publishers, is angry about its content being stolen and shared on third party sites.  Elsevier recently filed a complaint with the New York District Court against Library Genesis and SciHub.org.

“The sites, which are both popular in developing countries like India and Indonesia, are a treasure trove of free pdf copies of research papers that typically cost an arm and a leg without a university library subscription. Most of the content on Libgen and SciHub was probably uploaded using borrowed or stolen student or faculty university credentials. Elsevier is hoping to shut both sites down and receive compensation for its losses, which could run in the millions.”

Gizmodo acknowledges Elsevier has a right to complain, but they also flip the argument in the other direction by pointing out that access to quality scientific research material is expensive.  The article brings up Netflix’s entertainment offerings, with Netflix users pay a flat fee every month and have access to thousands of titles.  Netflix remains popular because it remains cheap and the company openly acknowledges that it sets its prices to be competitive against piracy sites.

Publishers and authors should be compensated for their work and it is well known that academics do not rake in millions, but access to academic works should be less expensive.  Following Netflix’s model or having a subscription service like Amazon Prime might be a better business model to follow.

Whitney Grace, July 13, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph

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