Google to Combat Terrorist Messages with Counter Narrative AdWords
February 22, 2016
Governments are not alone in the fight against terrorism. Google Will Show ‘Counter-Narrative’ AdWords To Users Searching For Terrorist Websites from Tech Week Europe explains how Google is playing a role in containing terrorist messages. In effort to prove their commitment to anti-terrorist initiatives to UK members of parliament, Google will employ a counter narrative strategy using Google AdWords as a marketing channel for their anti-extremist messages. According to the article,
“Users searching for words and websites associated with religious extremism that is linked to terrorism will be shown the ‘counter-narrative’ via Google AdWords, the sponsored links that appear at the top of a search results page. Dr House also told MPs at the Common’s home affairs select committee that Google had removed 14 million videos from YouTube in 2014 for reasons that include terrorist content, according to the Telegraph. Google reportedly offers AdWords grants to NGOs, so that their ‘counter-narrative’ websites can appear on search results for queries such as ‘join Isis’, reported The Telegraph.”
In the article’s concluding remarks, the author raises several questions regarding censorship, freedom of speech and user control; the saying with great power comes great responsibility comes to mind. Developments related to Google’s counter narratives will be important to follow as the bigger-picture conversation unfolds.
Megan Feil, February 22, 2016
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Marketing the Modern Way: Experts Share Secrets! Secrets!
April 20, 2015
I find the advice of experts interesting. When I worked at Halliburton Nuclear, there was an engineer who knew about “everything.” The person was supposed to be an expert in biology, water, nuclear physics, and, of course, math. I recall the person was bright, but his confidence exceeded his mental baggage compartment.
When I encounter experts without the background this pontificator of yore had, I wonder if the big luggage and tiny cart idiosyncrasy is operating. You be the judge. Navigate to “8 Awesome SEO Secrets from the Experts.” A word about whether the advice is good or not: If these experts had secrets which worked, wouldn’t these folks be household names?
Just a question. When it comes to getting a Web page to light up the Google search results, the folks in the European Commission have a suspicion that Google puts its hand on the rudder of results ranking. The notion that eight experts can fiddle the results which Google may steer to some degree if the allegations are correct raises the question, “Okay, who controls results?” I will leave the answer to you as you read the write up.
Herewith are the secrets from the experts, or, I should say, “so called experts.”
Numero uno is semantic search. Okay, there’s a secret for you. I am not able to define to my satisfaction semantic search, but you have the truth, gentle reader. Go forth.
Here are several other secrets:
- Write factual, logical, coherent articles
- Use Google Plus
- Connect with influencers
- Write for mobile devices
- Visualize
- Markup
Here’s the paragraph I marked as one which puzzled me:
The rise of the Chief Statistical Officer or Chief Conversion Officer is not far away as businesses realize that dominating a niche is going to take more than a few hastily thrown together Adwords campaigns being added to their marketing mix.
I assume only search experts qualify for the job of statistical officer. Differentiate this from other baloney, and perhaps you can be a butcher. Experts, like the fellow at Halliburton, can do just about anything or so they think.
Stephen E Arnold, April 20, 2015
The Cost of a Click Through Bing Ads
April 9, 2015
Wow. As an outsider to the world of marketing, I find these figures rather astounding. MarketingProfs shares an infographic titled, “The 20 Most Expensive Bing Ads Keywords.” The data comes from a recent analysis by WordStream of 10 million English keywords, grouped into categories. Writer Vahe Habeshian tells us:
“WordStream analyzed some 10 million English keywords and grouped the them into categories to determine the most expensive types of keywords (see infographic, below).
“(Also see a similar analysis of the most expensive keywords in Google AdWords advertising from 2011.)
“The most expensive keyword on Bing Ads is ‘lawyer,’ which would cost advertisers seeking the top ad spot a whopping $109.21 per click. Not surprisingly, the top 5 keywords are related to the legal world, indicating how lucrative clients can be.”
Yes, almost $110 per click whether legitimate, a human error, or a robot script. That’s a lot of fruitless clicks. It seems irrational, but it must be working if companies keep spending the dough. Right?
The word in second place, “attorney,” comes to $101.77 per click, and “DUI” is a comparative bargain at $68.56. After the top five, law-related words, there are such valuable terms as “annuity,” “rehab,” and “exterminator.” See the infographic for more examples.
Cynthia Murrell, April 09, 2015
Stephen E Arnold, Publisher of CyberOSINT at www.xenky.com
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