Google is Now My Maid
April 20, 2015
Google wants to make lives easier or so it claims. In many ways the search engine giant has. They have free email, Web storage, an office program suite, YouTube, open source code community, maps, TV, access to books, and did we mention they have a search engine? Taking a queue from mobile phone voice activation services like Siri, Google wants to help people find local services. BuzzFeed reports that “Google Wants To Send You A Plumber” and a contractor, maid, lawn services, roofer, and an HVAC technician.
“Sources close to the company told BuzzFeed News that Google plans to announce a new product aimed at connecting Google search users with local home-service providers — like plumbers and electricians — at an advertising conference later this spring. The product will be integrated into Google’s core search offering and is intended to capitalize on search intent, turning queries about home improvement tasks into engagement with home-service providers.”
Google has increased its accuracy with local search results, but they have decided to take it a step further with a new service. Most of the search results for local services are littered with directed Google AdWord advertisements. Google wants to act as an intermediary for people and home services providers. Google would directly connect people with the home services providers and act as an unseen partner in the transaction.
It is unsure of how Google would directly connect the two parties, but it comes on the tails of another home services deal between Amazon and TaskRabbit. The article points out how Google is the only company capable of rivaling Amazon in such an endeavor. The bigger question is what will they do and how will they do it? Maybe they will borrow ideas from Uber and Lyft.
Whitney Grace, April 20, 2015
Stephen E Arnold, Publisher of CyberOSINT at www.xenky.com
A Former Googler Reflects
April 10, 2015
After a year away from Google, blogger and former Googler Tim Bray (now at Amazon) reflects on what he does and does not miss about the company in his post, “Google + 1yr.” Anyone who follows his blog, ongoing, knows Bray has been outspoken about some of his problems with his former employer: First, he really dislikes “highly-overprivileged” Silicon Valley and its surrounds, where Google is based. Secondly, he found it unsettling to never communicate with the “actual customers paying the bills,” the advertisers.
What does Bray miss about Google? Their advanced bug tracking system tops the list, followed closely by the slick and efficient, highly collaborative internal apps deployment. He was also pretty keen on being paid partially in Google stock between 2010 and 2014. The food on campus is everything it’s cracked up to be, he admits, but as a remote worker, he rarely got to sample it.
It was a passage in Bray’s “neutral” section that most caught my eye, though. He writes:
“The number one popular gripe against Google is that they’re watching everything we do online and using it to monetize us. That one doesn’t bother me in the slightest. The services are free so someone’s gotta pay the rent, and that’s the advertisers.
“Are you worried about Google (or Facebook or Twitter or your telephone company or Microsoft or Amazon) misusing the data they collect? That’s perfectly reasonable. And it’s also a policy problem, nothing to do with technology; the solutions lie in the domains of politics and law.
“I’m actually pretty optimistic that existing legislation and common law might suffice to whack anyone who really went off the rails in this domain.
“Also, I have trouble getting exercised about it when we’re facing a wave of horrible, toxic, pervasive privacy attacks from abusive governments and actual criminals.”
Everything is relative, I suppose. Still, I think it understandable for non-insiders to remain a leery about these companies’ data habits. After all, the distinction between “abusive government” and businesses is not always so clear these days.
Cynthia Murrell, April 10, 2015
Stephen E Arnold, Publisher of CyberOSINT at www.xenky.com
Google Altered Search Results?!
April 8, 2015
If you know anything about search results, search engine optimization, and search algorithms, you probably wondered if Google ever changed its search results so they would be favor one search result over another. Google already alters results with Google AdWords, the Right to Forgotten, and removing results if they break rules.
The FTC revealed via The Wall Street Journal that Google has been altering its search results for profit: “Inside The US Antitrust Probe Of Google.” The FTC found that Google was using its monopoly on search to harm Internet users and its rivals. FTC recommended a lawsuit be brought against Google for three of its practices. The FTC voted to end the investigation in 2013, which is strange, but they did so because they had competing recommendations.
Google continues to stand by its own innocence, citing that the case closed two years ago and that people continue to use its services. There is one big thing that the Wall Street Journal points out:
“On one issue—whether Google used anticompetitive tactics for its search engine—the competition staff recommended against a lawsuit, although it said Google’s actions resulted in “significant harm” to rivals. In three other areas, the report found evidence the company used its monopoly behavior to help its own business and hurt its rivals.”
Can this be considered part of their “do not evil” bylaw?
Whitney Grace, April 8, 2015
Stephen E Arnold, Publisher of CyberOSINT at www.xenky.com
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