Sprinklr Aims to Conquer Consolidation Market
July 8, 2015
Sprinklr is in a race with the likes of Salesforce as well as fellow social-consolidation startups. Forbes declares, “Sprinklr Acquires NewBrand, the $1 Billion Social Startup’s Seventh Buy in 18 Months.” Back when social media was new, companies scrambled to leverage its potential with a hodgepodge of tools. Now, Sprinklr founder Ragy Thomas sees a wave of consolidation approaching, as companies tire of struggling to unite disparate solutions. Writer Alex Konrad writes:
“Sprinklr is one of a number of companies facing pressure to provide a more complete stack to brands looking to integrate their social marketing and customer support, Thomas says. An obvious example is the Salesforce Marketing Cloud, built off a nucleus of its own acquisitions like ExactTarget, Buddy Media and Radian6. Demand for a more end-to-end solution has intensified in the last year, Thomas argues. That’s why Sprinklr has acquired so much and so quickly, the CEO argues, typically taking the absorbed startup and absorbing its code directly into Sprinklr’s main code. …
“Sprinklr will face competition from also well-financed startups like Percolate as well as from larger suite offerings like Salesforce. ‘We are in a race against time to provide the capability to brands,’ Thomas says. ‘It’s becoming a three or four horse race with a clear set of companies that big brands can bank on moving forward.’”
At the moment, it looks like Sprinklr may be ahead in that race; predictive-analytics/ business-intelligence firm NewBrand is its seventh acquisition since the beginning of 2014. NewBrand launched in 2010, and is based in Washington, DC.
Ragy Thomas founded Sprinklr in 2009. The company is headquartered in New York City, with offices around the world. The other six companies it has snapped up include Scup, Get Satisfaction, Pluck, Branderati, TBG Digital, and Dachis Group.
Cynthia Murrell, July 8, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Expert Systems Acquires TEMIS
June 22, 2015
In a move to improve its product offerings, Expert System acquired TEMIS. The two companies will combine their assets to create a leading semantic provider for cognitive computing. Reuters described the acquisition in very sparse details: “Expert System Signs Agreement To Acquire French TEMIS SA.”
Reuters describes the merger as:
“Reported on Wednesday that it [Expert System] signed binding agreement to buy 100 percent of TEMIS SA, a French company offering solutions in text analytics
- Deal value is 12 million euros ($13.13 million)”
TEMIS creates technology that helps organizations leverage, manage, and structure their unstructured information assets. It is best known for Luxid, which identifies and extracts information to semantically enrich content with domain-specific metadata.
Expert System, on the other hand, is another semantically inclined company and its flagship product is Cogito. The Cogito software is designed to understand content within unstructured text, systems, and analytics. The goal is give organizations a complete picture of your information, because Cogitio actually understand what is processing.
TEMIS and Expert System have similar goals to make unstructured data useful to organizations. Other than the actual acquisition deal, details on how Expert System plans to use TEMIS have not been revealed. Expert System, of course, plans to use TEMIS to improve its own semantic technology and increase revenue. Both companies are pleased at the acquisition, but if you consider other buy outs in recent times the cost to Expert System is very modest. Thirteen million dollars underscores the valuation of other text analysis companies. Other text analysis companies would definitely cost more than TEMIS.
Whitney Grace, June 22, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Elasticsearch Becomes Elastic, Acquires Found
March 25, 2015
The article on Forbes.com titled Elasticsearch Changes Its Name, Enjoys An Amazing Open Source Ride and Hopes to Avoid Mistakes explains the latest acquisition and the reasons behind the name change to simply Elastic. That choice is surmised to be due to Elastic’s wish to avoid confusion over the open source product Elasticsearch and the company itself. It also signals the company’s movement beyond solely providing search technology. The article also discusses the acquisition of Found, a Norwegian company,
“Found provides hosted and fully managed Elasticsearch clusters with technology that automates processes such as installation, configuration, maintenance, backup, and highavailability. Doing all of this heavy-lifting enables developers to integrate a search engine into their database, website or app quickly In addition, Found has created a turnkey process to scale Elasticsearch clusters up or down at any time and without any downtime. Found’s Elasticsearch as a Service offering is being used by companies like Docker, Gild… and the New York Public Library.”
Elasticsearch has raised almost $105 million since its start after being created by Shay Banon in 2010. The article posits that they have been doing the right things so far, such as the acquisition of Kibana, the visualization vendor. Although some startups relying on Elasticsearch may throw shade at the Found acquisition, there are no foreseeable threats to Elastic’s future.
Chelsea Kerwin, March 25, 2015
Stephen E Arnold, Publisher of CyberOSINT at www.xenky.com
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