Motivations for Microsoft LinkedIn Purchase
April 13, 2017
We thought the purchase was related to Microsoft’s in-context, real-time search within an Office application. However, according to BackChannel’s article, “Now We Know Why Microsoft Bought LinkedIn,” it’s all about boosting the company’s reputation. Writer Jessi Hempel takes us back to 2014, when CEO Satya Nadella was elevated to his current position. She reminds of the fiscal trouble Microsoft was having at the time, then continues:
It also had a lousy reputation, particularly in Silicon Valley, where camaraderie and collaboration are hallmarks of tech’s evolution and every major player enjoys frenemy status with its adversaries. Microsoft wasn’t a company that partnered with outsiders. It scorned the open-source community and looked down its nose at tech upstarts. In a public conversation with Marc Andreessen in October 2014, investor Peter Thiel called Microsoft a bet ‘against technological innovation.’
The write-up goes on to detail ways Nadella has turned the company around financially. According to Hempel, the LinkedIn purchase, and the installation of its founder Reid Hoffman on the board, are in an effort to boost Microsoft’s reputation. Hembel observes:
As a board member, Hoffman will be Microsoft’s ambassador in the Valley. Among a core group of constituents for whom Microsoft may not factor into conversation, Hoffman will work to raise its profile. The trickle-down effect has the potential to be tremendous as Microsoft competes for partners and talent.
See the article for more information on the relationship between the Nietzsche-quoting Nadella and the charismatic tech genius Hoffman, as well as changes Microsoft has been making to boost both its reputation and its bottom line.
Cynthia Murrell, April 13, 2017
Battle in the Clouds
April 10, 2017
The giants of the tech world are battling fiercely to dominate the Cloud services industry. Amazon, however is still at the pole position being the first entrant, followed by Microsoft, Google and IBM.
The Street in an in-depth report titled How Amazon, Microsoft, Google and IBM Battle for Dominance in the Cloud says:
Amazon Web Services, or AWS, is the indisputable leader, with a breadth of services and clients ranging from blue chips such as Coca Cola (KO) and General Electric (GE) to app-economy stalwarts like Netflix (NFLX), Tinder and Lyft. Microsoft and Google are closing the features gap, even if they are far behind on market share.
So far, these technology giants are fighting it out in cornering the IaaS market. Amazon with AWS clearly dominates this space. Microsoft, because of its inherent advantage of B2B software already running across major corporations has it easy, but not easy enough to topple Amazon. Google and IBM are vying for the remaining market share.
Apart from IaaS, PaaS is going to be the next frontier on which the Cloud battles will be fought, the report states. Consolidation is a distant possibility considering the fact that the warriors involved are too big to be acquired. With most services at par, innovation will be the key to gain and sustain in this business.
Vishal Ingole, April 10, 2017
Seventeen Visions of the Future From Microsoft Researchers
March 31, 2017
Here’s a bit of PR from Microsoft that could pay off in many ways, should the company be wise enough to listen to these women. Microsoft’s blog posts, “17 for ’17: Microsoft Researchers on What to Expect in 2017 and in 2027.” As part of their Computer Science Education Week, the company shares 17 well-informed perspectives on the future of tech, presented by 17 talented researchers. On the way to introducing these insights, the post reminds us:
In this ‘age of acceleration,’ in which advances in technology and the globalization of business are transforming entire industries and society itself, it’s more critical than ever for everyone to be digitally literate, especially our kids. This is particularly true for women and girls who, while representing roughly 50 percent of the world’s population, account for less than 20 percent of computer science graduates in 34 OECD countries, according to this report. This has far-reaching societal and economic consequences.
Consequences like a worldwide shortage of qualified computer scientists, which could be eased by a surge of women entering the field. That’s why they call personnel management ”human resources,” after all.
We are pleased to see one particular researcher on the list, Sue Dumais, who happens to be an alum of the historic Bell Labs. Dumais now works as deputy managing director at Microsoft’s Redmond, Washington, lab. Her view for 2017 makes perfect sense—more progress in, and reliance upon, deep learning models. Among other things, she expects these models to continue improving internet search results. What about further down the road? Here’s Dumais’ vision:
What will be the key advance or topic of discussion in search and information retrieval in 2027?
The search box will disappear. It will be replaced by search functionality that is more ubiquitous, embedded and contextually sensitive. We are seeing the beginnings of this transformation with spoken queries, especially in mobile and smart home settings. This trend will accelerate with the ability to issue queries consisting of sound, images, or video, and with the use of context to proactively retrieve information related to the current location, content, entities, or activities without explicit queries.
The post urges readers to share this list, in the hope that it will inspire talented kids of all genders to pursue careers in computer science.
Cynthia Murrell, March 31, 2017
Whither the Tech Industry Under Trump Administration?
March 30, 2017
The Silicon-Valley-based tech industry has done quite well under the Obama administration, we’re reminded in the Hill’s article, “Tech’s Power Shifts as Obama fades to Trump.” Lobbying efforts by internet companies have escalated over the past eight years, catching up to the traditional telecommunications industry. Writers Ali Breland and David McCabe quote a mysterious source:
‘Everybody is amazed by Google’s sort of cozy relationship with the White House,’ said one communications industry insider who asked to remain anonymous. ‘They don’t even try to hide it.’
Ah, dear Google. What now?
The writers cite Noah Theran, of the Internet Association—a group that represents Google, Twitter, and Amazon—as they emphasize the importance of working closely with government. If policy makers don’t understand what is happening in the tech industry, it will be nigh impossible for them to regulate it sensibly.
To complicate matters, apparently, these upstart internet companies have ruffled the feathers of the old-school telecoms, who seem to believe the FCC and Obama administration unfairly favored their new rivals, Google in particular. The article continues:
The tension wasn’t always present. Silicon Valley at one point had famously dismissed Washington, D.C., assessing that it could be the new capital of change in the U.S. That attitude shifted as the tech industry saw a greater need to work with Washington. A touchstone was the Justice Department antitrust suit against Microsoft. After having to appeal an initial order to break into two separate business, Microsoft quickly learned that it needed to have a Washington, D.C. presence if it wanted to preemptively ease regulatory problems later on. …
Trump’s presidency may change how the battles play out for the next four to eight years, however. Trump has had a rockier relationship with some tech companies, including Apple. He at one point during the campaign suggested a boycott of the company’s products over its encrypted phone.
Hoo boy. Hang on to your hats, technology-supporters; this could be a bumpy ride.
Cynthia Murrell, March 30, 2017
Software Bias Is Being Addressed
February 27, 2017
Researchers are working to fix the problem of bias in software, we learn from the article, “He’s Brilliant, She’s Lovely: Teaching Computers to Be Less Sexist” at NPR’s blog, All Tech Considered. Writer Byrd Pinkerton begins by noting that this issue of software reflecting human biases is well-documented, citing this article from his colleague. He then informs us that Microsoft, for one, is doing something about it:
Adam Kalai thinks we should start with the bits of code that teach computers how to process language. He’s a researcher for Microsoft and his latest project — a joint effort with Boston University — has focused on something called a word embedding. ‘It’s kind of like a dictionary for a computer,’ he explains. Essentially, word embeddings are algorithms that translate the relationships between words into numbers so that a computer can work with them. You can grab a word embedding ‘dictionary’ that someone else has built and plug it into some bigger program that you are writing. …
Kalai and his colleagues have found a way to weed these biases out of word embedding algorithms. In a recent paper, they’ve shown that if you tell the algorithms to ignore certain relationships, they can extrapolate outwards.
And voila, a careful developer can teach an algorithm to fix its own bias. If only the process were so straightforward for humans. See the article for more about the technique.
Ultimately, though, the problem lies less with the biased algorithms themselves and more with the humans who seek to use them in decision-making. Researcher Kalai points to the marketing of health-related products as a project for which a company might actually want to differentiate between males and females. Pinkerton concludes:
For Kalai, the problem is not that people sometimes use word embedding algorithms that differentiate between gender or race, or even algorithms that reflect human bias. The problem is that people are using the algorithms as a black box piece of code, plugging them in to larger programs without considering the biases they contain, and without making careful decisions about whether or not they should be there.
So, though discoveries about biased software are concerning, it is good to know the issue is being addressed. We shall see how fast the effort progresses.
Cynthia Murrell, February 27, 2017
Microsoft May Want to Help Make Global Policy
February 22, 2017
Denmark is ahead of the game. As we reported last week (February 14, 2017), Denmark has created an ambassador to liaise with big US high technology companies. Microsoft qualifies because it is big and has hundreds of employees in Plastic Fantastic Land and in San Francisco.
The policy idea appeared in “’Digital Geneva Convention’ Needed to Deter Nation-State Hacking: Microsoft President.” Sounds like a great idea. How do those “conventions” for use of certain types of weapons or building an arsenal work? How does one know if a party to the convention is playing by the rules? How does one determine if a clever 16 year old in Moldova is goofing off or working for a government entity or a cut out or a plain old bad guy?
Hey, annoying details, right?
The write up said:
Microsoft President Brad Smith on Tuesday pressed the world’s governments to form an international body to protect civilians from state-sponsored hacking, saying recent high-profile attacks showed a need for global norms to police government activity in cyberspace.
I noted this passage:
Smith likened such an organization, which would include technical experts from governments and the private sector, to the International Atomic Energy Agency, a watchdog based at the United Nations that works to deter the use of nuclear weapons.
Yeah, about those nuclear weapons.
Perhaps Microsoft will become the head of US cyber policy. Nice work if one can get it. Then Microsoft can use its Windows 10 upgrade expertise to convince people to do what the “policy” in the “convention” says. Microsoft may want to talk with IBM Watson about cybersecurity, or step back and think about the people compromising systems and the non US companies in this game.
Better yet, Microsoft could buy Gamma Group, Hacking Team, and five or six other companies and dig into their customer list, the tasks these outfits perform, and the ideological orientation of the companies’ employees.
Ah, Microsoft. Thinking big. Perhaps a trip to Denmark is next.
Stephen E Arnold, February 22, 2017
Google Shoots for Star Status in the Cloud Space
February 21, 2017
Competition continues in the realm of cloud technology. Amigo Bulls released an article, Can Google Cloud Really Catch Up With The Cloud Leaders?, that highlights how Google Cloud is behind Amazon Web Services and Microsoft Azure. However, some recent wins for Google are also mentioned. One way Google is gaining steam is through new clients; they signed Spotify and even some of Apple’s iCloud services are moving to Google Cloud. The article summarizes the current state,
Alphabet Inc’s-C (NSDQ:GOOG) Google cloud has for a long time lived in relative obscurity. Google Cloud results do not even feature on the company’s quarterly earnings report the way AWS does for Amazon (NSDQ:AMZN) and Azure for Microsoft (NSDQ:MSFT). This appears somewhat ironic considering that Google owns one of the largest computer and server networks on the planet to handle tasks such as Google Search, YouTube, and Gmail. Further, the Google Cloud Platform is actually cheaper than offerings by the two market leaders.
Enterprise accounts with legacy systems will likely go for Microsoft as a no-brainer given the familiarity factor and connectivity. Considering the enterprise sector will make up a large portion of cloud customers, Amazon is probably Google’s toughest competition. Spotify apparently moved to Google from Amazon because of the quality tools, including machine-learning, and excellence in customer service. We will continue following whether Google Cloud makes it as high in the sky as its peers.
Megan Feil, February 21, 2017
Be Like Cortana, Really Microsoftish
February 20, 2017
We noted “Microsoft Adds More AI Tools to Dev Cognitive Services Suite.” The battle for lock in continues. Facebook, Google, and others in the online oligopolistic club want to initiate members to their group. The best way, it seems, is to shower the developers with freebies. This is a variant of the Xalisco approach to drug distribution in the United States. Free stuff gets folks coming back for me. Well, that’s the theory.
The write up says:
Microsoft has released three artificial intelligence (AI) tools used in its Skype Translator, Bing search and Cortana speech recognition services to developers as part of a bundle of 25 tools in Microsoft Cognitive Services.
Yes, cognitive. That’s the IBM Watson word, isn’t it? The write up adds:
The collection of tools will enable developers to add features such as emotion and sentiment detection, vision and speech recognition, and language understanding to their applications, according to Microsoft, which claims that they will require “zero expertise in machine learning” to use.
How are these tools working? I would ask Tay, but I prefer a less biased type of Microsoft smart software. And Cortana? Isn’t that the intrusive thing in Windows 10. I can type, thank you.
But, hey, free is free. What’s the long term cost? Good question. Perhaps I can ask Bing? On the other hand, I could swing by H&R Block and ask Watson.
Stephen E Arnold, February 20, 2017
Bing Improvements
February 17, 2017
Online marketers are usually concerned with the latest Google algorithm, but Microsoft’s Bing is also a viable SEO target. Busines2Community shares recent upgrades to that Internet search engine in its write-up, “2016 New Bing Features.” The section on the mobile app seems to be the most relevant to those interested in Search developments. Writer Asaf Hartuv tells us:
For search, product and local results were improved significantly. Now when you search using the Bing app on an iPhone, you will get more local results with more information featured right on the page. You won’t have to click around to get what you want.
Similarly, when you search for a product you want to buy, you will get more options from more stores, such as eBay and Best Buy. You won’t have to go to as many websites to do the comparison shopping that is so important to making your purchase decision.
While these updates were made to the app, the image and video search results were also improved. You get far more options in a more user-friendly layout when you search for these visuals.
The Bing app also includes practical updates that go beyond search. For example, you can choose to follow a movie and get notified when it becomes available for streaming. Or you can find local bus routes or schedules based on the information you select on a map.
Hartuv also discusses upgrades to Bing Ads (a bargain compared to Google Ads, apparently), and the fact that Bing is now powering AOL’s search results (after being dropped by Yahoo). He also notes that, while not a new feature, Bing Trends is always presenting newly assembled, specialized content to enhance users’ understanding of current events. Hartuv concludes by prompting SEO pros to remember the value of Bing.
Cynthia Murrell, February 17, 2017
Google and the Cloud Take on Corporate Database Management
February 1, 2017
The article titled Google Cloud Platform Releases New Database Services, Fighting AWS and Azure for Corporate Customers on GeekWire suggests that Google’s corporate offerings have been weak in the area of database management. Compared to Amazon Web Services and Microsoft Azure, Google is only wading into the somewhat monotonous arena of corporate database needs. The article goes into detail on the offerings,
Cloud SQL, Second Generation, is a service offering instances of the popular MySQL database. It’s most comparable to AWS’s Aurora and SQL Azure, though there are some differences from SQL Azure, so Microsoft allows running a MySQL database on Azure. Google’s Cloud SQL supports MySQL 5.7, point-in-time recovery, automatic storage resizing and one-click failover replicas, the company said. Cloud Bigtable is a NoSQL database, the same one that powers Google’s own search, analytics, maps and Gmail.
The Cloud Bigtable database is made to handle major workloads of 100+ petabytes, and it comes equipped with resources such as Hadoop and Spark. It will be fun to see what happens as Google’s new service offering hits the ground running. How will Amazon and Microsoft react? Will price wars arise? If so, only good can come of it, at least for the corporate consumers.
Chelsea Kerwin, February 1, 2017
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