IBM: A New PR Direction without Recipes and TV Game Shows?
August 18, 2020
IBM appears to be shifting its marketing in an interesting way. IBM announced its Power10 chips. Representative of the coverage is Forbes’ Magazine’s “IBM POWER10 Mega Chip For Hybrid Cloud Is Revealed.” The write up is not written by Forbes’ staff. The article is from an outfit called Tirias Research, a member of a contributor group. I am not sure what a contributor group is. The article seems like marketing speak to me, but you judge for yourself. Here’s a snippet:
To handle the ever more complex cloud workloads, the POWER10 improves capacity (socket throughput) and efficiency by about 3x over the POWER9. The energy efficiency gains were critical because IBM increased CPU core count over the POWER9 but kept the socket power roughly the same. All in all, the POWER10 big step forward for the architecture.
Next, I noticed write ups about IBM’s mainframe business. Navigate to “COBOL Still Handles 70% of Global Business Transactions.” The content strikes me as a recycling of IBM-prepared visuals. Here’s an example of the “analysis” and “news” in the article about the next big future:
Several observations:
- It was not that long ago that IBM was touting IBM Watson as capable of matching pets with potential owners. Now IBM is focusing on semiconductors and “workhorse” mainframes
- There are chips using technology more advanced than IBM’s 7 and 14 nanometer chips. Like Intel, IBM makes no reference to manufacturing techniques which may offer more advantages. That’s understandable. But three nanometer fabs are approaching, and IBM appears to be following, not leading.
- The cheerleading for hybrid clouds is different from cheerleading for “the cloud.” Has IBM decided that its future pivots on getting companies to build data centers and hire IBM to maintain them.
The craziness of the state unemployment agencies with COBOL based systems is fresh in my mind. For me, emphasizing the dependence of organizations upon COBOL is interesting. This statement caught my attention:
COBOL still handle [sic] more than 70% of the business transactions that take place in the world today.
Is this a good thing? Are Amazon, Microsoft, and Google embracing mainframes? My hunch is that companies are unable to shift from legacy systems. Inertia, not innovation, may be creating what some people seeking unemployment benefits from COBOL-centric systems perceive as a dysfunctional approach.
Net net: At least IBM is not talking about recipes created by Watson.
Stephen E Arnold, August 18, 2020
Technology and New Normal Insights: What?
August 18, 2020
I read “10 Insights for the New Normal.” Remarkable. The essay was a product of IT Pro Portal and a marketing consulting firm doing business as BrandCap. What’s the connection between the new normal (which means the Rona Era) and technology? That’s is a very good question. Let’s look at three of these “insights”. I urge you to devour the remaining seven in the source document. Before I take a quick look at what I think are the the most interesting in the list of 10, I want to point out that I am not sure what “normal” means. The world is jagged, according to The End of Average. My hunch is that “normal” is a word selected because the people who read about socio-techno analysis in IT Pro Portal are “normal.” Is that a fair assumption? I will leave it to you, gentle reader, to answer this question.
Insights 1, 2, and 3 are essentially the same insight. Humans want to continue their lives in a pre-Rona manner. The new normal is the Rona Era. The third insight is that people want to get back to the pre-Rona normal. There you go. Hegel for Dummies.
Insight 6 is “Every day is like a Sunday afternoon.” I must admit this had me baffled. I then realized that I have continued to operate in the same way as I have for the last 52 years of my professional life. I don’t count years 1 to 22 when I was in college as “professional.” Moments were, maybe. But Sunday afternoon. Consider this explanation of the insight:
As lockdown stretched on and has now evolved, one of the most difficult aspects of life at home has been the sameness…Brands have an opportunity to surprise and delight through enabling the discovery of new products and experiences, both within the home and outside as people become more comfortable with the easing of restrictions.
Surprise and delight? I ordered an HDMI switch from Amazon. I was neither surprised nor delighted.
Insight 9 is a logical delight. Consider this trend: “Staying connected and disconnected.” I recall w somewhat quirky PhD in psychology whom I honestly believed was nuts telling me that schizophrenia is a mental disorder presenting itself in actions and speech that is disordered or hallucinatory. Some context may be helpful. This “wizard” and I were on numerous flights to work on a client engagement. Each flight this PhD would ask me, “Why do you wear maroon ties?” I explained that at 5 am I knew I could find a suitable tie to wear with my blue or gray suit in an efficient way. He then asked me on each flight for the next nine months, “Why do you wear maroon ties?” Which of us was crazier: Efficient me or the board certified whatever who asked the same question repeatedly?
I think I understand. One is working alone in a home office. The mobile phone only buzzes softly. The email notification is muted. Others — humanoids and allegedly domesticated animals — on the other side of a closed door. Alone yet connected. Disconnected yet reachable. The “trend” is explained this way:
The temptation for brands will be to tap into the national acceptance of on-screen comms, but brands should also be aware of the need to step away from screens and not attempt to interfere when people are disconnected.
This weekend I received three spam emails from a company which sold me three bars of an alleged French bar soap. Each email had no reference to my two previous emails sent to an entity known to me as LuckyVitamin.com. Three bars of soap and a dozen spam messages. Yep, that’s a trend. LuckyBrand.com obviously did not get the messages about the connected and disconnected paradox.
Net net: The outfit IT Pro Portal is running content marketing or search engine optimization content either intentionally (okay, I understand money) or unintentionally (yeah, that falls into the LuckyVitamin.com basket of mental behavior). A trend article might want to heed this definition:
the general course or prevailing tendency.
Self-referential statements, paradoxes, and brand awareness are not trends; these are examples of zeitgeist.
Stephen E Arnold, August 18, 2020
TikTok: Exploiting, Exploited, or Exploiter?
August 12, 2020
I read “TikTok Tracked Users’ Data with a Tactic Google Banned.” [Note: You will have to pay to view this article. Hey, The Murdoch outfit has to have a flow of money to offset its losses from some interesting properties, right?]
The write up reveals that TikTok, the baffler for those over 50, tricked users. Those lucky consumers of 30 second videos allegedly had one of their mobile devices ID numbers sucked into the happy outfit’s data maw. Those ID numbers — unlike the other codes in mobile devices — cannot be changed. (At least, that’s the theory.)
What can one do with a permanent ID number? Let us count some of the things:
- Track a user
- Track a user
- Track a user
- Obtain information to pressure a susceptible person into taking an action otherwise not considered by that person?
I think that covers the use cases.
The write up states with non-phone tap seriousness, a business practice of one of the Murdoch progeny:
The identifiers collected by TikTok, called MAC address, are most commonly used for advertising purposes.
Whoa, Nellie. This here is real journalism. A MAC address is shorthand for “media access control.” I think of the MAC address as a number tattooed on a person’s forehead. Sure, it can be removed… mostly. But once a user watches 30-second videos and chases around for “real” information on a network, that unique number can be used to hook together otherwise disparate items of information. The MAC is similar to one of those hash codes which allow fast access to data in a relational structure or maybe an interest graph. One can answer the question, “What are the sites with this MAC address in log files?” The answer can be helpful to some individuals.
There are some issues bubbling beneath the nice surface of the Murdoch article; for example:
- Why did Google prohibit access to a MAC address, yet leave a method to access the MAC address available to those in the know? (Those in the know include certain specialized services support US government agencies, ByteDance, and just maybe Google. You know Google. That is the outfit which wants to create a global seismic system using every Android device who owner gives permission to monitor earthquakes. Yep, is that permission really needed? Ho, ho, ho.)
- What vendors are providing MAC address correlations across mobile app content and advertising data? The WSJ is chasing some small fish who have visited these secret data chambers, but are there larger, more richly robust outfits in the game? (Yikes, that’s actually going to take more effort than calling a university professor who runs a company about advertising as a side gig. Effort? Yes, not too popular among some “real” Murdoch reporters.)
- What are the use cases for interest graphs based on MAC address data? In this week’s DarkCyber video available on Facebook at this link, you can learn about one interesting application: Targeting an individual who is susceptible to outside influence to take an action that individual otherwise would not take. Sounds impossible, no? Sorry, possible, yes.
To summarize, interesting superficial coverage but deeper research was needed to steer the writing into useful territory and away from the WSJ’s tendency to drift closer to News of the World-type information. Bad TikTok, okay. Bad Google? Hmmmm.
Stephen E Arnold, August 12, 2020
Cognitive Data What? More Off-the-Wall Research Report Marketing
August 10, 2020
Endlessly floundering, endlessly annoying is this report: “Cognitive Data Management Market Outlook and Deep Study of Top Key Players are Veritas, Wipro, Datum, Reltio, Talend, HPE, Oracle, Saksoft, Snaplogic, Strongbox Data Solutions, Immuta, Attivio, Sparkcognition, Expert System.” If you are looking to buy the info equivalent of the Brooklyn Bridge, contact Data Bridge Market Research at this link. What’s in this gem? For one thing, there is the line up of companies which are not exactly in the same businesses. I suppose one can make a case that Hewlett Packard Enterprise is in the Cognitive Data Management market, but I think HPE had a bit of trouble with the Autonomy acquisition. Since then, HPE has been in court, not in cognitive data management unrelated to the billion dollar misstep. Expert System? Doesn’t that outfit do Made-in-Italy semantic technology? And Attivio? That’s a search company which dabbles in other sectors in order to generate revenue. Not exactly an Oracle in DarkCyber’s opinion.
The report states:
Cognitive Data Management Market was valued at USD 524.8 million in and is expected to reach USD 1,643.2 million in, growing at a healthy CAGR of 30.1% for the forecast period of 2020 to 2025. Global Cognitive Data Management Market, By Component (Solutions and Service), Business Function (Operations, Sales & Marketing, Finance, Legal, Human Resource), Deployment Type (On-Premises, Cloud), Vertical (BFSI, Healthcare & Pharmaceuticals, Manufacturing, Telecom, IT, Media, Government & Legal Services, Others), Geography (North America, South America, Europe, Asia-Pacific, Middle East and Africa)– Industry Trends and Forecast to 2025.
In the world of SEO, this is a form of keyword stuffing. Maybe one will work, so this outfit stops the crazy marketing. One wishes and hopes, doesn’t one?
The most interesting facet of the write up is the list of companies with which the firms listed above compete:
- Cognizant
- IBM
- Informatica
- Infosys
- Microsoft
- Salesforce
- SAP SE
- SAS
If these are competitors, why aren’t these outfits analyzed in the report?
DarkCyber enjoyed this sentence:
An absolute way to forecast what future holds is to comprehend the trend today! Data Bridge set forth itself as an unconventional and neoteric Market research and consulting firm with unparalleled level of resilience and integrated approaches.
Sounds good, particularly “neoteric”, which if I remember my Latin means “new”, maybe “innovative.” Colloquially, I interpret the word to mean horse feathers, baloney, or crapola. But, hey, I live in rural Kentucky.
DarkCyber finds these “absolute way” market reports quite amusing. No, we are not purchasing a copy. I don’t know what a cognitive data management market is. But I do know loose nuts and bolts in a 1955 Oldsmobile Super 88.
Stephen E Arnold, August 8, 2020
Intel: Code Name? Horse Feathers?
July 31, 2020
After Intel’s track record of manufacturing excellence, the company moved into a “breakthrough” in quantum computing. What you don’t know about Horse Ridge? Oh, right, the company’s inability to produce chips designed to put AMD in the revenue dumpster are delayed for — what? — the second, third time? But who is counting?
“Intel Researchers Create AI System That Rates Similarity of Two Pieces of Code” reports another gigantic breakthrough:
In partnership with researchers at MIT and the Georgia Institute of Technology, Intel scientists say they’ve developed an automated engine — Machine Inferred Code Similarity (MISIM) — that can determine when two pieces of code perform similar tasks, even when they use different structures and algorithms. MISIM ostensibly outperforms current state-of-the-art systems by up to 40 times, showing promise for applications from code recommendation to automated bug fixing.
Okay, this is another corporate innovation with some modest, probably inconsequential assistance, from two big name universities. Plus the technical matching seems similar to the approach described in “MIT Algorithm Finds Subtle Connections between Art Pieces.” Interesting perhaps?
How does this Intel innovation work? Sussing. Yep, that’s the word:
MISIM works because of its novel context-aware semantic structure (CASS), which susses out the purpose of a given bit of source code using AI and machine learning algorithms. Once the structure of the code is integrated with CASS, algorithms assign similarity scores based on the jobs the code is designed to perform. If two pieces of code look different but perform the same function, the models rate them as similar — and vice versa.
DarkCyber has a couple of questions:
- Will the method be used to address certain flaws in the Intel security used in its long-in-the-tooth processors?
- Will the “novel” invention be patented? If yes, will the graduate students and university professors be listed as inventors?
- Will the procedure be used to determine if another firm has used Intel code?
Worth monitoring because one of the schools contributing time, talent, and resources to the Intel invention is the Massachusetts Institute of Technology. Yep, the outfit that accepted funds from everyone’s favorite socialite Jeffrey Epstein. Mr. Epstein had an interesting background. MIT allegedly zipped its lips about this luminary’s financial support. I am tempted to saddle up and ride the Horse Ridge to enlightenment, but I shall refrain from equine antics.
Stephen E Arnold, July 31, 2020
You Know Times Are Hard When a Blue Chip Firm Stoops to SEO
July 27, 2020
Many years ago I worked at Booz, Allen & Hamilton. After I set up my own consulting firm, I did projects for other outfits which I thought operated in a blue-chip or high-quality mode.
If you read DarkCyber, you may have seen my articles making fun of some consulting firms’ analyses; for example, the outfits producing Gartner-type subjective comparisons enterprise vendors.
I have also been quite clear over the years about search engine optimization. The manipulation of a Web page feeds sales of online advertising and erodes what minimal objective relevance ranking methods remain in use. From my point of view, SEO is a scam. If you want traffic, buy advertising.
Why take time to write again about questionable consulting operations and SEO?
I received this email a day or two ago, and I have informed the sender that I would publish the email, his name, his contact information, and his employer before this item runs in my blog. Now the spam email. Please, note the chatty tone:
We noticed that you featured Boston Consulting Group in four of your articles (Gartner Magic Quadrant in the News: Netscout Matter, Radicati Group: Yet Another Quadrant, Search Engine Optimization: Chasing Semantic Search & Search Companies: Innovative or Not?) and wanted to say thanks so much for the mentions!
We were hoping you could add a link to our homepage [https://www.bcg.com/] in those articles so your readers can easily find the site. Please let me know if you have any questions or if I should direct this email to someone else. Thanks again for your help in advance.
Sincerely,
Connor Hayes
Connor Hayes Hayes.Connor@bcg.com
Global Search Senior Coordinator
T + 1 617 850 3941
Boston, USA
Allow me some observations, and I will offer some comments for Connor Hayes and other SEO “experts”:
1. Connor, and spare me your slathering of Dollar Store taco sauce. I am not into familiarity or hippy dippy “I want a link” pitches.
2. Boston Consulting Group, let’s be classy. SEO spam is something that I associate with outfits less well positioned to sell high-end professional services work.
I asked myself, “Was Connor Hayes influenced by Homer on “The Simpsons”?
I asked myself, “Has BCG lost its sense of professionalism?”
I do recall learning from my father who worked for an entrepreneur R. G. LeTourneau that General Eisenhower and later president of the United States was not impressed that Bruce Henderson, founder of BCG “borrowed” the four square matrix analytic tool. When I heard this anecdote, I suppose the state was set for today’s BCG to embrace search engine optimization. Both the four square star-dog thing and SEO illustrates a similar thought process: Do what needs to be done to become a modern day winner.
I segment the world of professional services consulting into some simple chunks. At the bottom are newly unemployed managers, unemployable college graduates with degrees in home economics, art history, or some similar expertise, and people who just cannot stick with a legitimate company. Many of these individuals become SEO experts.
Then there are mid-tier consulting firms. These firms capture government contracts, find a niche and generate information and knowledge products, and pontificate on LinkedIn about their organizations’ mastery of knowledge-value in today’s world.
The third group is the top of the professional services pyramid. My perception was that the big leagues attracted the best and the brightest. Examples of these top-tier operations included Arthur D. Little, Bain (formed by unhappy professionals at Boston Consulting Group), BCG itself and its four square star dog thing, Booz, Allen & Hamilton, McKinsey & Company, SRI, and a handful of others.
The names I assign each level are:
- Pigeons, the flocks of consultancies pecking for anything that will sustain them
- Azure-chip consultants, the myriad of good enough firms that pontificate on everything from Amazon AWS to Zulu refugee buying preferences in South Africa
- Blue-chip consultants, the Big Leagues of professional consulting and advisory services.
Some observations are warranted, at least to my way of thinking:
- Blue-chip consulting firms once marketed via word of mouth, repeat business, and sponsoring awards like the original McKinsey payoff for the “best” Harvard Business Review article. Sorry, BCG, McKinsey aced you out there. SEO is definitely a winner for some like Twitch or YouTube luminaries. (Why not retain Dr. Disrespect to build an audience for BCG’s services? He is available for promotional work at this time I believe?)
- The economic downturn appears to require scraping the dregs from the wine barrel for sales leads. Yes, SEO, the better way. Forget the white papers, the speeches, and the thought leadership. It is apparently short cut time.
- The larger issue is that desperation marketing seems to be okay for a once-prestigious firm’s management team. The use of Connor Hayes-type intellects to get me to point to a formerly respected consulting firm is either the sign of a Ted Kaczynski-type thought process or stupid.
Net Net: The fact that BCG appears to endorse and desire SEO backlinks is more evidence of a decline within the ranks of top-tier consulting firms’ marketing and PR methods.
PS.
Connor Hayes, as you progress in your SEO career, why not get ManyVids or TikTok influencers to promote BCG? Let me know when you become a partner, please.
Stephen E Arnold, July 27, 2020
Honeywell: Yep, Our Sweet Quantum Computer Is the Blue Ribbon Winner
July 25, 2020
Who has the world’s fastest quantum computer? Is it IBM, Microsoft, Apple, or Google? No, none of these companies have that claim to fame. According to The Motley Fool that honor belongs to, “Honeywell Unveils The World’s Fastest Quantum Computer.” Quantum computers are still reserved for companies, universities, and governments with deep pockets, but Honeywell’s newest machine is making them one step closer to commercial use.
IBM used to own the fastest quantum computer, but Honeywell’s device has a process with 64 quantum volume. IBM’s machine only has 32 quantum volume capability. The Honeywell quantum computer processes six cubits. A cubit is a quantum computing unit that stores and processes more than ones and zeros. Most computers are still limited to the famous ones and zeros from binary code. Honeywell’s computer also has a 99.997% fidelity score, meaning it can compute simulations and calculations of high quality.
Quantum computers are still in a state similar to the behemoths that dominated basements last century. Ironically, quantum computers are large themselves:
“The Honeywell system is another step forward in a long and difficult process. Scientists expect quantum computers to handle problems that are essentially unsolvable with current technology in fields such as cryptography, weather forecasting, artificial intelligence, and drug development. However, that future lies many years ahead. These are very early days in the development of usable quantum systems.”
Honeywell does not claim to have the best quantum computer, only the fastest. At doing what exactly?
Whitney Grace, July 25, 2020
PR from Technology Firms: No Kidding?
July 19, 2020
I read “Inside Big Tech’s Years-Long Manipulation Of American Op-Ed Pages.” The write up explains in a couple of hundred words that high technology firms practice the craft of public relations.
I noted this statement:
In the policy world, planting op-eds from ‘independent’ third parties is so common it has a name: “Grasstops,” a word derived from grassroots. Grasstops advocacy is not limited to the tech giants, but these companies and their allies are especially adept at using the practice to fight off regulation. As antitrust inquiries against them build in the US, it’s worth reading op-eds supporting their positions with healthy skepticism.
Why’s this taking place? Maybe one of these statements is the reason:
- High-tech outfits give away neat stuff like mouse pads. The recipient feels special with said mouse pad.
- News organizations have zero incentive to check sources because high-tech is just so cool
- News organizations have been gutted because ad revenue has been absorbed by high-tech companies
- News organizations hire people who really want to work for a high-tech company
- Reporters have been replaced by “ready to use” content prepared by PR firms paid by high-tech companies.
What an interesting list of reasons for disinformation to flow like the sparkling clean water in the Ohio River. Yes, you can drink it too.
Yummy.
Stephen E Arnold, July 19, 2020
Crazy Enterprise Search Report: Content Marketing Spam Gets Religious
June 23, 2020
DarkCyber noted this content marketing spam dutifully recycled by Jewish Market Reports:
And the author. Maybe a nice Jewish fellow named Sameer Joshi or maybe just a pseudonym?
The story recycles a bit of fluff from the Goodwill of off base data. Goodwill accepts almost any product; the data off shoot is okay with crazed generalizations of mostly off base numbers. That Excel projection function is a darned useful thing too.
The write up covers the 360 view of the market. What’s interesting about these recycled and spam centric reports is not their cost. Think thousands. The fascinating bit is the list of companies fueling the rocket ship of enterprise search in the Rona Era; specifically:
- Algolia
- com, Inc. [sic]
- Coveo Solutions Inc.
- Elasticsearch B.V.
- IBM Corporation
- iManage LLC
- Lucidworks, Inc.
- Microsoft Corporation
- SearchUnify (Grazitti Interactive Inc.)
- Swiftype, Inc.
A couple of observations. The list is alphabetized, a useful operation. But the nifty part are com, Inc. [sic] and Grazitti. To be blunt, neither outfit is in the DarkCyber/Beyond Search files.
For a nice Jewish boy or maybe not, the list of leaders makes sense. Where was his grandmother when the author demonstrated an inability to determine what was wheat and what was chaff?
Definitely not paying attention because she was working on an earlier version of the document offered by her company, The Insight Partners. More time with Sameer Joshi, her grandson, would have been well spent I surmise. But the publication? Hmmm.
Stephen E Arnold, June 23, 2020
Intel Secure CPUs: From the Outfit That Delivered Unfixable Security Issues?
June 17, 2020
I read “Intel Brings Novel CET Technology to Tiger Lake Mobile CPUs.” Sounds good. Sounds like Google and quantum supremacy. Sounds like IBM cheerleading for Watson’s Covid drug discovery service. Sounds like… marketing.
Intel, as DarkCyber recalls, has been shipping CPUs with some interesting characteristics: [a] Older and very warm technology and [b] CPUs with security issues that have been metaphorically characterized as unfixable.
True? DarkCyber believes everything available via the Internet.
ZDNet asserts in what seems like marketing department speak:
Intel has announced today that its experimental CET security feature will be first made available in the company’s upcoming Tiger Lake mobile CPUs.
Okay, experimental.
Like the quantum computer Horse collar innovation, DarkCyber will take a wait-and-see stance. The article contains a diagram, helpfully provided by Intel.
The innovation is definitely going to put a dent in AMD mobile CPU sales. Oh, right. Intel has a new line of mobile CPUs built on old fabrication technology.
The message seems to be:
“When we need to maintain a technical lead, let’s issue a news release.”
Does this echo like the quantum supremacy and Covid approach to technical leadership. Is Intel following a marketing and PR playbook, not technical realities?
Stephen E Arnold, June 16, 2020
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