Discovering Bunsha. Wow, the Past Can Provide Some Wisdom to Whiz Kids
November 15, 2022
In early 1992 I gave several lectures in Japan. At the Kansai Institute of Technology in Osaka, I learned about bunsha. I recall that one of the people from MITI attending my lecture mentioned the concept. A representative of Kinokuniya (the then giant of Japanese bookselling and information) arranged for a slim volume to be delivered to my hotel when I arrived in Tokyo for another lecture.
I received two slim volumes: Bunsha. Improving Your Business through Company Division and Bunsha. Company Division. What Good Is a Stuffed Tiger? After leaving Japan, I added a third book: To Expand We Divide. The Practice and Principles of Bunsha Management.
These books made a significant impression on me. The authors Kuniyasu Sakai and Hiroshi Sekiyama, along with translator David Russell, explained how to avoid the management pitfalls of becoming too big. Teams can be too big. Companies can be too big. When big happens, some employees are stifled and leave the company.
The basic idea is to create smaller units and when an employee has a desire to start a company, give that employee an opportunity to do that new thing within the existing company. A brief summary does not do justice to the ideas in these three slim volumes.
The idea of bunsha had a significant impact on how I viewed certain types of management challenges. I suppose one could say, “That’s just common sense.” I am not so sure because these books codified the idea of bunsha and provided examples about the principles. Shortcomings and benefits are explained.
I read “Split Your Overwhelmed Teams: Two Teams of Five Is Not the Same as One Team of Ten.” (If the link goes dead, you have another example of knowledge erosion. A perfect example of our current management plight.) My immediate reaction was that the idea of bunsha is not familiar to the author. As I reflected on the essay, I realized that most people don’t know about bunsha and if they heard about the concept, the reaction was that it was irrelevant.
Several observations seem to be warranted:
- Information about important management ideas is not diffusing. The disheartening failures of management at technology companies essential to economic performance illustrate what happens when big fails.
- Japan itself has overlooked the importance of bunsha. The disappointing trajectory of well known Japanese high technology companies provides a number of examples. Hello, Toshiba.
- Management consultants — at least the ones I have encountered in the last 20 years — know how to gather data, cut expenses, and get their bonuses. I am not sure these individuals or some of their mentors know about bunsha.
May I suggest that a greater familiarity with bunsha will pay knowledge dividends. The books are short and are, therefore, suited to the TikTok and Instagram generation. For those older, bunsha may be too little, too late. Rediscovering ideas from a half century ago illustrates the peculiar narrowness of the Googlized information.
Stephen E Arnold, November 16, 2022
Twitter and Ad Revenue: Not a Surprise
November 10, 2022
Advertisers are interested in reaching prospects. Some advertisers worry about their image or in today speak, their “brand.” Therefore, what advertisers do is avoid trouble. When the dust settles, advertisers assess what channels sell and push money to them. The decision is part handwaving (early stage) and then making sales (middle and late stage) of the sales funnel.
We have some musky evidence that advertisers are in the early stage of the the new Twitter. “Twitter CEO Elon Musk Says Ad Revenue Has Dropped Massively” reports:
Elon Musk has revealed that Twitter has seen a “massive drop” in revenue since he took over the platform. He claims that activists have been putting pressure on advertisers to pause their ads on the micro blogging service. Elon didn’t state how much revenue the platform had lost, but companies that have paused ads include General Motors, Audi, General Mills, and IPG.
This is not particularly surprising. The Elon’s handling of staff issues sets a new high water mark for high school management methods. Firing people is often hired with some care and people massaging. The Elon’s approach appears to be more like a 24 year old American football lineman charging at Tom Brady. Ouch.
What’s next for the tweeter thing? The Beyond Search research team is unable to prognosticate. The Elon defies our predictive analytic methods. Remember. The Elon shot a car into space. PR or just a high school science club prank? We suggest it was a hybrid; that is, a little of both. Firing people via email is pure high schoolery in our opinion. Let loose the legal eagles!
Stephen E Arnold, November 10, 2022
An Essay about Big Data Analytics: Trouble Amping Up
October 31, 2022
I read “What Moneyball for Everything Has Done to American Culture.” Who doesn’t love a thrilling data analytics story? Let’s narrow the scope of the question: What MBA, engineer, or Certified Financial Analyst doesn’t love a thrilling data analytics story?
Give up? The answer is 99.9 percent emit adrenaline and pheromone in copious quantities. Yeah, baby. Winner!
The essay in the “we beg for dollars politely” publication asserts:
The analytics revolution, which began with the movement known as Moneyball, led to a series of offensive and defensive adjustments that were, let’s say, _catastrophically successful_. Seeking strikeouts, managers increased the number of pitchers per game and pushed up the average velocity and spin rate per pitcher. Hitters responded by increasing the launch angles of their swings, raising the odds of a home run, but making strikeouts more likely as well. These decisions were all legal, and more important, they were all _correct_ from an analytical and strategic standpoint.
Well, that’s what makes outfits similar to Google-type, Amazon-type, and TikTok-type outfits so darned successful. Data analytics and nifty algorithms pay off. Moneyball!
The essay notes:
The sport that I fell in love with doesn’t really exist anymore.
Is the author talking about baseball or is the essaying pinpointing what’s happened in high technology user land?
My hunch is that baseball is a metaphor for the outstanding qualities of many admired companies. Privacy? Hey, gone. Security? There is a joke worthy of vaudeville. Reliability? Ho ho ho. Customer service from a person who knows a product? You have to be kidding.
I like the last paragraph:
Cultural Moneyballism, in this light, sacrifices exuberance for the sake of formulaic symmetry. It sacrifices diversity for the sake of familiarity. It solves finite games at the expense of infinite games. Its genius dulls the rough edges of entertainment. I think that’s worth caring about. It is definitely worth asking the question: In a world that will only become more influenced by mathematical intelligence, can we ruin culture through our attempts to perfect it?
Unlike a baseball team’s front office, we can’t fire these geniuses when the money is worthless and the ball disintegrates due to a lack of quality control.
Stephen E Arnold, October 31, 2022
Modern Management Practices: Airline and Book Models
October 28, 2022
I know zero about running an airline. Wait. That’s not true. I know these outfits struggle to leave on time and handle baggage. I have heard that the computer systems used by US carriers are similar to those in use at the Internal Revenue Service. End of my info.
I read “American Airlines is Trying to Stop a Popular iPhone App That’s Become a ‘Must Have’ For its Flight Attendants.” The story caught my attention because an iPhone app has become an object of attention at an outfit unable to do what people expect it to do. Please, reference my comment about flying on time and the suitcases.
One flight attendant said of the current situation affecting Sequence Decoder that they had “never seen a company go out of their way to make life harder for their workers.”
The operative phrase “never seen a company go out of their way to make life harder for their workers” is memorable.
I would suggest that there is another company with some management challenges. “Exclusive: Amazon’s Attrition Costs $8 Billion Annually According to Leaked Documents And It Gets Worse” reports:
Amazon churns through workers at an astonishing rate, well above industry averages.
The write up continues:
The paper, published in January of 2022, states that the prior year’s data “indicates regretted attrition [represents] a low of 69.5% to a high of 81.3% across all levels (Tier 1 through Level 10 employees) suggesting a distinct retention issue.
Two big companies. Neither seems to be able to get in sync with their employees.
Let’s step back. I have a general sense that a number of organizations are unable to manage what I would call the basics; that is, understanding what employees need to do their jobs. On one hand, a software app which appears to improve scheduling strikes me as useful. Obviously the airline’s managers are terrified of software developed by an outsider and embraced by employees. The solution is to cancel it. Isn’t that a disconnect by what I assume are GenX and Millennial managers? Could dinobaby managers help resolve the issue? Of course not! Dinobabies, my goodness, no.
I have found that the online bookstore is less and less able to deliver “next day.” But I am a sample of one. The write up makes clear that one possible reason for the slippage and some of the practices of third party resellers are facilitated is due to — you guessed it — management failures. If the company were in touch with their employees, why have churn rates that are in the ballpark for streaming services consuming billions of dollars? In my opinion, we have an example of management taking a selfie and falling into a ravine.
Observations:
- Managers have to manage and deliver success. Ignoring employee needs is a questionable approach.
- Senior managers have to provide a framework for success. Exhibiting failure at scale suggests that these professionals are not managing in an effective manner from the point of view of the employees.
- Boards of directors have to provide a framework for the policies of the company. The incidents described in airline and bookstore cases suggests that these individuals are like vacationers: Kick back and enjoy the time.
My hunch is that remediating these issues will require more than attitude adjustment, a couple of TED Talks, and new technology. In fact, fixing the issues creating these two referenced case examples may be a job for the reprehensible dinobabies and their pre historic methods. Is this a popular notion? Nope.
Stephen E Arnold, October 28, 2022
The Robots: Fun and Friendly Colleagues?
October 26, 2022
Robot coworkers make us uncomfortable, apparently. Who knew? ScienceDaily reports, “Robots in Workplace Contribute to Burnout, Job Insecurity.” The good news, we are told, is that simple self-affirmation exercises can help humans get past such fears. The write-up cites research from the American Psychological Association, stating:
“Working with industrial robots was linked to greater reports of burnout and workplace incivility in an experiment with 118 engineers employed by an Indian auto manufacturing company. An online experiment with 400 participants found that self-affirmation exercises, where people are encouraged to think positively about themselves and their uniquely human characteristics, may help lessen workplace robot fears. Participants wrote about characteristics or values that were important to them, such as friends and family, a sense of humor or athletics. ‘Most people are overestimating the capabilities of robots and underestimating their own capabilities,’ [lead researcher Kai Chi] Yam said.”
Yam suspects ominous media coverage about robots replacing workers is at least partially to blame for the concern. Yeah, that tracks. The write-up continues:
“Fears about job insecurity from robots are common. The researchers analyzed data about the prevalence of robots in 185 U.S. metropolitan areas along with the overall use of popular job recruiting sites in those areas (LinkedIn, Indeed, etc.). Areas with the most prevalent rates of robots also had the highest rates of job recruiting site searches, even though unemployment rates weren’t higher in those areas.”
Researchers suggest this difference may be because workers in those areas are afraid of being replaced by robots at any moment, though they allow other factors could be at play. So just remember—if you become anxious a robot is after your job, just remind yourself what a capable little human you are. Technology is our friend, even if it makes us a bit nervous.
Cynthia Murrell, October 26, 2022
The In Person Office Means You Do Synergy
October 25, 2022
What is the point of requiring workers to come into the office part-time? Slack’s chief executive Stewart Butterfield knows what it is not. BBC News reports, “Office Time Is Not for Video Calls, Says Tech Boss.” Writer Zoe Kleinman tells us how the messaging-app company makes the most of in-person time:
“Ongoing renovations are gearing Slack workspace more towards that of a social club, [Butterfield] says, because he wants people to come to work to collaborate and build relationships face-to-face. ‘The best thing we can do is create a comfortable environment for people to come together and actually enjoy themselves,’ he says. He accepts that some people will choose to work full time in the office because they either cannot or do not want to work from home, and also thinks that young people starting their careers generally prefer to be in the office with their peers. ‘It’s hard to imagine starting your career fresh out of university, and not going to the office, and not being able to meet all these people in person,’ he says. ‘But I think the majority of knowledge workers, over time, will settle into some sort of pattern of regular intervals of getting together.'”
But make no mistake—Butterfield is not suggesting an abundance of meetings. In fact, he thinks 20-30 percent of meetings should have been an email. He likes Jeff Bezos’ technique for making the most of meetings that do occur by prefacing them with a written brief. Another practice he suggests is to share information asynchronously. (Through an app like Slack, perhaps?) Fewer meetings will almost certainly help entice workers on-site, where they can get to know each other as more than a grid of disembodied faces. We can see how that might enhance collaboration. But what if synergy means something like the Uber interactions? Yeah.
Cynthia Murrell, October 25, 2022
Need a Spy? New Zealand Has Found a Resource
October 24, 2022
Israel’s armed and covert operatives are among the world’s most elite forces. It is not surprising when New Zealand’s government wanted to secretly spy and collect people’s data that they hired ex-Israeli operatives. Otago Daily explains whom New Zealand government tracked in the story: “Govt Enlists Ex-Israeli Spies To Covertly Collect Data.”
The New Zealand government, specifically the immigration department, hired Cobweb Technologies, a company formed by ex-Israeli spies. Meta (aka Facebook) kicked Cobwebs Technologies and six other foreign companies accused of creating fake accounts to spy on 50,000 people. The people spied on were journalists, politicians, human rights activists, and other persons of interest in over one hundred countries. The fake accounts also joined closed forums and communities to coerce members into sharing their private information.
Meta stated that Immigration NZ is only one of six countries that were Cobwebs Technologies’ customers. The department was a customer of the company for two years. Using social engineering, Cobweb Technologies uses its know-how to scan the Internet, mostly social media platforms, for targets’ public information.
New Zealand’s Ministry of Business, Innovation, and Employment stated that Cobwebs Technologies’ acts were legal, controlled, and important:
They helped it meet its “legislative responsibilities”, in an undefined but “specific” area where there were active threats, the ministry told RNZ in its OIA response. Revealing more would “enable and embolden” groups overseas seeking to undermine it.
‘We are aware of activity overseas showing an intent (and ability) of such groups to do exactly this, specifically in response to the public release of information of the kind we are withholding, including tactically altering their behavior, increasing their operational security or deliberately injecting misinformation to reduce the effectiveness of collection methods. If even a moderate event in this particular area were to eventuate, the consequences for New Zealand could be significant and costly to fix,’ MBIE said.”
What exactly was New Zealand Immigration learning from Cobwebs Technologies? If it was about potential terrorist attacks on the country, then it was for national defense. If it was to spy on people who were not a threat, but did not agree with the country’s political agenda then it was a crime. How do you define each?
Whitney Grace, October 24, 2022
Characteristics of a Dinobaby
October 21, 2022
Someone called my attention to the Buzzfeed article “Millennial Managers Are Sharing Toxic Things Their Older Bosses Did That They Won’t Do To Employees, And I Relate To A Lot Of These.” The list of millennial management precepts makes it very clear why I am a relic. The 25 characteristics are interesting. The table below provides my dinobaby view of five of these statements about the cohorts now in the workplace.
|
Millennial Mgmt |
Dinobaby Approach |
| No micromanagement | Micromanage when warranted |
| Open communication | Sometimes |
| Rat on colleagues | Not this dinobaby |
| Ask staff for ideas and examples | Yes, dinobabies do this |
| Communicate what is needed to get promoted | Follow organization’s policies and procedures |
I cannot imagine how difficult it would be for this dinobaby to work with staff and managers who absolve themselves of the responsibility for knowing what the company expects, inculcating the organization’s policies and procedures in the work, and getting the best from each person. Eliminating managers and allowing employees to do their own thing is a recipe for disaster.
What if the organization has no rules of the road, is managed by a crazed genius, and lacks policies, procedures, and planning? Don’t take a full time job. Be a consultant and work on a short term contract. Avoid problem firms.
Stephen E Arnold, October 21, 2022
Expert Wants the Zuck to Resign: Yeah, Sure
October 20, 2022
I read what I think is an essay for a first year MBA class at an online university. The title? “It’s Time for Mark Zuckerberg to Step Down.” Like Mr. Putin, Mr. Zuckerberg seems to be part of the Facebook furniture. Fortunately the brilliant leader of the footless avatar company does not have nuclear weapons. He has the next best thing: Control of the company and a lot of money.
The write up ignores these facts, suggesting:
Mark Zuckerberg should quit. He should step down from his position as CEO of Meta and let someone else manage Facebook, WhatsApp, and Instagram. He should then use his vast wealth and venture-capital connections to launch a startup that can build out his vision of the metaverse.
I want to point out that the metaverse is to Mr. Zuckerberg what annexed regions of the Ukraine are to Mr. Putin. Under attack, these outstanding leaders retreat, talk with people who know an answer other than yes can have a downside, and make decisions from carpet land. These are top downers, not Millennial / GenX / GenY sensitives.
The article adds:
Americans generally find the company’s business model creepy. This has thrown Meta’s business into panic mode…
Panic mode. I don’t think so. The steps taken by Meta and other tech-centric firms are mostly engineering daring do. Logical steps often make sense to folks like Mr. Zuckerberg and I suppose Mr. Putin. Consequences? Sure. Ever hear of collateral damage?
Interesting stuff, particularly the last line of the analysis:
…he should quit.
Insightful. Maybe Mr. Putin and Mr. Zuckerberg will resign on the same day?
Stephen E Arnold, October 20, 2022
Gee, A Button Does Not Work? Does It Have Something to Do with Ads?
October 11, 2022
YouTube’s Interactive Rating Buttons Do Not Work
Oh, YouTube! What mistakes will are being made on the video-hosting platform now? According to The Verge, YouTube’s newest changes to its likes and dislikes features do not work: Dislike YouTube runs on a series of complex algorithms that rely on user feedback. The feedback tells the algorithms whether or not a user enjoys suggested content. As the algorithms are supposed to learn what videos users like and curate individualized content.
It is not working.
Mozilla researchers discovered that the YouTube buttons “dislike,” “not interested,” “stop recommending channel,” and “remove from watch history” do not remove the unwanted videos. Users are still plagued with more than half of the videos they do not want to see. Mozilla researchers collected their data with volunteer help:
“Mozilla researchers enlisted volunteers who used the foundation’s RegretsReporter, a browser extension that overlays a general “stop recommending” button to YouTube videos viewed by participants. On the back end, users were randomly assigned a group, so different signals were sent to YouTube each time they clicked the button placed by Mozilla — dislike, not interested, don’t recommend channel, remove from history, and a control group for whom no feedback was sent to the platform.
Using data collected from over 500 million recommended videos, research assistants created over 44,000 pairs of videos — one “rejected” video, plus a video subsequently recommended by YouTube. Researchers then assessed pairs themselves or used machine learning to decide whether the recommendation was too similar to the video a user rejected.”
It turns out that the “dislike” and “not interested” buttons were “marginally effective” at preventing 12% of poor recommendations. The “don’t recommend channel” and “remove from history” buttons were slightly better at 43% and 29% respectively.
Elena Hernandez, a YouTube spokesperson, explained that these buttons are not meant to block all content about a topic. Hernandez criticized the Mozilla team’s report, because it was not taken into consideration that the buttons are designed to not create echo chambers nor how the algorithms work. She did state, however, that YouTube welcomes academic research and that is why YouTube expanded its Data API through the YouTube Researcher Program.
TikTok and Instagram have similar feedback tools and user response is similar to what the Mozilla researchers found out about YouTube. Google, YouTube’s parent company, and the other video platforms are not interested in keeping users happy. They want to keep users engaged and continue clicking on the platform. It is a known Internet fact that when people are upset they are glued to the screen more. Are YouTube, TikTok, and Instagram purposely frustrating users?
Whitney Grace, October 11, 2022

