How Google Works: Think about Making Sausage in 4K on a Big Screen with Dolby Sound
November 16, 2023
This essay is the work of a dumb, dinobaby humanoid. No smart software required.
I love essays which provide a public glimpse of the way Google operates. An interesting insider description of the machinations of Googzilla’s lair appears in “What I Learned Getting Acquired by Google.” I am going to skip the “wow, the Google is great,” and focus on the juicy bits.
Driving innovation down Google’s Information Highway requires nerves of steel and the patience of Job. A good sense of humor, many brain cells, and a keen desire to make the techno-feudal system dominate are helpful as well. Thanks, Microsoft Bing. It only took four tries to get an illustration of vehicles without parts of each chopped off.
Here are the article’s “revelations.” It is almost like sitting in the Google cafeteria and listening to Tony Bennett croon. Alas, those days are gone, but the “best” parts of Google persist if the write up is on the money.
Let me highlight a handful of comments I found interesting and almost amusing:
- Google, according to the author, “an ever shifting web of goals and efforts.” I think this means going in many directions at once. Chaos, not logic, drives the sports car down the Information Highway
- Google has employees who want “to ship great work, but often couldn’t.” Wow, the Googley management method wastes resources and opportunities due to the Googley outfit’s penchant for being Googley. Yeah, Googley because lousy stuff is one output, not excellence. Isn’t this regressive innovation?
- There are lots of managers or what the author calls “top heavy.” But those at the top are well paid, so what’s the incentive to slim down? Answer: No reason.
- Google is like a teen with a credit card and no way to pay the bill. The debt just grows. That’s Google except it is racking up technical debt and process debt. That’s a one-two punch for sure.
- To win at Google, one must know which game to play, what the rules of that particular game are, and then have the Machiavellian qualities to win the darned game. What about caring for the users? What? The users! Get real.
- Google screws up its acquisitions. Of course. Any company Google buys is populated with people not smart enough to work at Google in the first place. “Real” Googlers can fix any acquisition. The technique was perfected years ago with Dodgeball. Hey, remember that?
Please, read the original essay. The illustration shows a very old vehicle trying to work its way down an information highway choked with mud, blocked by farm equipment, and located in an isolated fairy land. Yep, that’s the Google. What happens if the massive flows of money are reduced? Yikes!
Stephen E Arnold, November 16, 2023
Buy Google Traffic: Nah, Paying May Not Work
November 16, 2023
This essay is the work of a dumb humanoid. No smart software required.
Tucked into a write up about the less than public trial of the Google was an interesting factoid. The source of the item was “More from the US v Google Trial: Vertical Search, Pre-Installs and the Case of Firefox / Yahoo.” Here’s the snippet:
Expedia execs also testified about the cost of ads and how increases had no impact on search results. On October 19, Expedia’s former chief operating officer, Jeff Hurst, told the court the company’s ad fees increased tenfold from $21 million in 2015 to $290 million in 2019. And yet, Expedia’s traffic from Google did not increase. The implication was that this was due to direct competition from Google itself. Hurst pointed out that Google began sharing its own flight and hotel data in search results in that period, according to the Seattle Times.
“Yes, sir, you can buy a ticket and enjoy a ticket to our entertainment,” says the theater owner. The customer asks, “Is the theater in good repair?” The ticket seller replies, “Of course, you get your money’s worth at our establishment. Next.” Thanks, Microsoft Bing. It took several tries before I gave up.
I am a dinobaby, and I am, by definition, hopelessly out of it. However, I interpret this passage in this way:
- Despite protestations about the Google algorithm’s objectivity, Google has knobs and dials it can use to cause the “objective” algorithm to be just a teenie weenie less objective. Is this a surprise? Not to me. Who builds a system without a mechanism for controlling what it does. My favorite example of this steering involves the original FirstGov.gov search system circa 2000. After Mr. Clinton lost the election, the new administration, a former Halliburton executive wanted a certain Web page result to appear when certain terms were searched. No problemo. Why? Who builds a system one cannot control? Not me. My hunch is that Google may have a similar affection for knobs and dials.
- Expedia learned that buying advertising from a competitor (Google) was expensive and then got more expensive. The jump from $21 million to $290 million is modest from the point of view of some technology feudalists. To others the increase is stunning.
- Paying more money did not result in an increase in clicks or traffic. Again I was not surprised. What caught my attention is that it has taken decades for others to figure out how the digital highway men came riding like a wolf on the fold. Instead of being bedecked with silver and gold, these actors wore those cheerful kindergarten colors. Oh, those colors are childish but those wearing them carried away the silver and gold it seems.
Net net: Why is this US v Google trial not more public? Why so many documents withheld? Why is redaction the best billing tactic of 2023? So many questions that this dinobaby cannot answer. I want to go for a ride in the Brin-A-Loon too. I am a simple dinobaby.
Stephen E Arnold, November 16, 2023
An Odd Couple Sharing a Soda at a Holiday Data Lake
November 16, 2023
What happens when love strikes the senior managers of the technology feudal lords? I will tell you what happens — Love happens. The proof appears in “Microsoft and Google Join Forces on OneTable, an Open-Source Solution for Data Lake Challenges.” Yes, the lakes around Redmond can be a challenge. For those living near Googzilla’s stomping grounds, the risk is that a rising sea level will nuke the outdoor recreation areas and flood the parking lots.
But any speed dating between two techno feudalists is news. The “real news” outfit Venture Beat reports:
In a new open-source partnership development effort announced today, Microsoft is joining with Google and Onehouse in supporting the OneTable project, which could reshape the cloud data lake landscape for years to come
And what does “reshape” mean to these outfits? Probably nothing more than making sure that Googzilla and Mothra become the suppliers to those who want to vacation at the data lake. Come to think of it. The concessions might be attractive as well.
Googzilla says to Mothra-Soft, a beast living in Mercer Island, “I know you live on the lake. It’s a swell nesting place. I think we should hook up and cooperate. We can share the money from merged data transfers the way you and I — you good looking Lepidoptera — are sharing this malted milk. Let’s do more together if you know what I mean.” The delightful Mothra-Soft croons, “I thought you would wait until our high school reunion to ask, big boy. Let’s find a nice, moist, uncrowded place to consummate our open source deal, handsome.” Thanks, Microsoft Bing. You did a great job of depicting a senior manager from the company that developed Bob, the revolutionary interface.
The article continues:
The ability to enable interoperability across formats is critical for Google as it expands the availability of its BigQuery Omni data analytics technology. Kazmaier said that Omni basically extends BigQuery to AWS and Microsoft Azure and it’s a service that has been growing rapidly. As organizations look to do data processing and analytics across clouds there can be different formats and a frequent question that is asked is how can the data landscape be interconnected and how can potential fragmentation be stopped.
Is this alleged linkage important? Yeah, it is. Data lakes are great places to part AI training data. Imagine the intelligence one can glean monitoring inflows and outflows of bits. To make the idea more interesting think in terms of the metadata. Exciting because open source software is really for the little guys too.
Stephen E Arnold, November 16, 2023
Using Smart Software to Make Google Search Less Awful
November 16, 2023
This essay is the work of a dumb humanoid. No smart software required.
Here’s a quick tip: to get useful results from Google Search, use a competitor’s software. Digital Digging blogger Henk van Ess describes “How to Teach ChatGPT to Come Up with Google Formulas.” Specifically, Ess needed to include foreign-language results in his queries while narrowing results to certain time frames. These are not parameters Google handles well on its own. It was Chat GPT to the rescue—after some tinkering, anyway. He describes an example search goal:
“Find any official document about carbon dioxide reduction from Greek companies, anything from March 24, 2020 to December 21, 2020 will do. Hey, can you search that in Greek, please? Tough question right? Time to fire up Bing or ChatGPT. Round 1 in #chatgpt has a terrible outcome.”
But of course, Hess did not stop there. For the technical details on the resulting “ball of yarn,” how Hess resolved it, and how it can be extrapolated to other use cases, navigate to the write-up. One must bother to learn how to write effective prompts to get these results, but Hess insists it is worth the effort. The post observes:
“The good news is: you only have to do it once for each of your favorite queries. Set and forget, as you just saw I used the same formulae for Greek CO2 and Japanese EV’s. The advantage of natural language processing tools like ChatGPT is that they can help you generate more accurate and relevant search queries in a faster and more efficient way than manually typing in long and complex queries into search engines like Google. By using natural language processing tools to refine and optimize your search queries, you can avoid falling into ‘rabbit holes’ of irrelevant or inaccurate results and get the information you need more quickly and easily.”
Google is currently rolling out its own AI search “experience” in phases around the world. Will it improve results, or will one still be better off employing third-party hacks?
Cynthia Murrell, November 16, 2023
Google and the Tom Sawyer Method, Part Two
November 15, 2023
This essay is the work of a dumb humanoid. No smart software required.
What does a large online advertising company do when it cannot figure out what’s fake and what’s not? The answer, as I suggested in this post, is to get other people to do the work. The approach is cheap, shifts the burden to other people, and sidesteps direct testing of an automated “smart” system to detect fake data in the form of likenesses of living people or likenesses for which fees must be paid to use the likeness.
“YouTube Will Let Musicians and Actors Request Takedowns of Their Deepfakes” explains (sort of):
YouTube is making it “possible to request the removal of AI-generated or other synthetic or altered content that simulates an identifiable individual, including their face or voice.” Individuals can submit calls for removal through YouTube’s privacy request process …
I find this angle on the process noted in my “Google Solves Fake Information with the Tom Sawyer Method” a useful interpretation of what Google is doing.
From my point of view, Google wants others to do the work of monitoring, identifying, and filling out a form to request fake information be removed. Nevermind that Google has the data, the tags, and (in theory) the expertise to automate the process.
I admire Google. I bet Tom Sawyer’s distant relative now works at Google and cooked up this approach. Well done. Hit that Foosball game while others hunt for their fake or unauthorized likeness, their music, or some other copyrighted material.
Stephen E Arnold, November 15, 2023
Google: Slip Slidin Away? Not Yet. Defaults Work
November 14, 2023
This essay is the work of a dumb humanoid. No smart software required.
I spotted a short item in the online information service called Quartz. The story had a click magnet title, and it worked for me. “Is This the Beginning of the End of Google’s Dominance in Search?” asks a rhetorical question without providing much of an answer. The write up states:
The tech giant’s market share is being challenged by an increasingly crowded field
I am not sure what this statement means. I noticed during the week of November 6, 2023, that the search system 50kft.com stopped working. Is the service dead? Is it experiencing technical problems? No one knows. I also checked Newslookup.com. That service remains stuck in the past. And Blogsurf.io seems to be a goner. I am not sure where the renaissance in Web search is. Is there a digital Florence, Italy, I have overlooked?
A search expert lounging in the hammock of habit. Thanks, Microsoft Bing. You do understand some concepts like laziness when it comes to changing search defaults, don’t you?
The write up continues:
Google has been the world’s most popular search engine since its launch in 1997. In October, it was holding a market share of 91.6%, according to web analytics tracker StatCounter. That’s down nearly 80 basis points from a year before, though a relatively small dent considering OpenAI’s ChatGPT was introduced late last year.
And what’s number two? How about Bing with a market share of 3.1 percent according to the numbers in the article.
Some people know that Google has spent big bucks to become the default search engine in places that matter. What few appreciate is that being a default is the equivalent of finding oneself in a comfy habit hammock. Changing the default setting for search is just not worth the effort.
What I think is happening is the conflation of search and retrieval with another trend. The new thing is letting software generate what looks like an answer. Forget that the outputs of a system based on smart software may be wonky or just incorrect. Thinking up a query is difficult.
But Web search sucks. Google is in a race to create bigger, more inviting hammocks.
Google is not sliding into a loss of market share. The company is coming in for the kill as it demonstrates its financial resolve with regard to the investment in Character.ai.
Let me be clear: Finding actionable information today is more difficult than at any previous time in my 50 year career in online information. Why? Software struggles to match content to what a human needs to solve certain problems. Finding a pizza joint or getting a list of results for further reading just looks like an answer. To move beyond good enough so the pizza joint does not gag a maggot or the list of citations is beyond the user’s reading level is not what’s required.
We are stuck in the Land of Good Enough, lounging in habit hammocks, and living the good life. Some people wear a T shirt with the statement, “Ignorance is bliss. Hello, Happy.”
Net net: I think the write up projects a future in which search becomes really easy and does the thinking for the humanoids. But for now, it’s the Google.
Stephen E Arnold, November 14, 2023
Google Apple: These Folks Like Geniuses and Numbers in the 30s
November 13, 2023
This essay is the work of a dumb humanoid. No smart software required.
The New York Post published a story which may or may not be one the money. I would suggest that the odds of it being accurate are in the 30 percent range. In fact, 30 percent is emerging as a favorite number. Apple, for instance, imposes what some have called a 30 percent “Apple tax.” Don’t get me wrong. Apple is just trying to squeak by in a tough economy. I love the connector on the MacBook Air which is unlike any Apple connector in my collection. And the $130 USB cable? Brilliant.
The poor Widow Apple is pleading with the Bank of Googzilla for a more favorable commission. The friendly bean counter is not willing to pay more than one third of the cash take. “I want to pay you more, but hard times are upon us, Widow Apple. Might we agree on a slightly higher number?” The poor Widow Apple sniffs and nods her head in agreement as the frail child Mac Air the Third whimpers.
The write up which has me tangled in 30s is “Google Witness Accidentally Reveals Company Pays Apple 36% of Search Ad Revenue.” I was enthralled with the idea that a Google witness could do something by accident. I assumed Google witnesses were in sync with the giant, user centric online advertising outfit.
The write up states:
Google pays Apple a 36% share of search advertising revenue generated through its Safari browser, one of the tech giant’s witnesses accidentally revealed in a bombshell moment during the Justice Department’s landmark antitrust trial on Monday. The flub was made by Ken Murphy, a University of Chicago economist and the final witness expected to be called by Google’s defense team.
Okay, a 36 percent share: Sounds fair. True, it is a six percent premium on the so-called “Apple tax.” But Google has the incentive to pay more for traffic. That “pay to play” business model is indeed popular it seems.
The write up “Usury in Historical Perspective” includes an interesting passage; to wit:
Mews and Abraham write that 5,000 years ago Sumer (the earliest known human civilization) had its own issues with excessive interest. Evidence suggests that wealthy landowners loaned out silver and barley at rates of 20 percent or more, with non-payment resulting in bondage. In response, the Babylonian monarch occasionally stepped in to free the debtors.
A measly 20 percent? Flash forward to the present. At 36 percent inflation has not had much of an impact on the Apple Google deal.
Who is University of Chicago economist who allegedly revealed a super secret number? According to the always-begging Wikipedia, he is a person who has written more than 50 articles. He is a recipient of the MacArthur Fellowship sometimes known as a “genius grant.” Ergo a genius.
I noted this passage in the allegedly accurate write up:
Google had argued as recently as last week that the details of the agreement were sensitive company information – and that revealing the info “would unreasonably undermine Google’s competitive standing in relation to both competitors and other counterparties.” Schmidtlein [Google’s robust legal eagle] and other Google attorneys have pushed back on DOJ’s assertions regarding the default search engine deals. The company argues that its payments to Apple, AT&T and other firms are fair compensation.
I like the phrase “fair compensation.” It matches nicely with the 36 percent commission on top of the $25 billion Google paid Apple to make the wonderful Google search system the default in Apple’s Safari browser. The money, in my opinion, illustrates the depth of love users have for the Google search system. Presumably Google wants to spare the Safari user the hassle required to specify another Web search system like Bing.com or Yandex.com.
Goodness, Google cares about its users so darned much, I conclude.
Despite the heroic efforts of Big Tech on Trial, I find that getting information about a trial between the US and everyone’s favorite search system difficult. Why the secrecy? Why the redactions? Why the cringing when the genius revealed the 36 percent commission?
I think I know why. Here are three reasons for the cringe:
- Google is thin skinned. Criticism is not part of the game plan, particularly with high school reunions coming up.
- Google understands that those not smart enough (like the genius Ken Murphy) would not understand the logic of the number. Those who are not Googley won’t get it, so why bother to reveal the number?
- Google hires geniuses. Geniuses don’t make mistakes. Therefore, the 36 percent reveal is numeric proof of the sophistication of Google’s analytic expertise. Apple could have gotten more money; Google is the winner.
Net net: My hunch is that the cloud of unknowing wrapped around the evidence in this trial makes clear that the Google is just doing what anyone smart enough to work at Google would do. Cleverness is good. Being a genius is good. Appearing to be dumb is not Googley. Oh, oh. I am not smart enough to see the sheer brilliance of the number, its revelation, and how it makes Google even more adorable with its super special deals.
Stephen E Arnold, November 13, 2023
The Google Magic Editor: Mom Knows Best and Will Ground You, You Goof Off
November 13, 2023
This essay is the work of a dumb humanoid. No smart software required.
What’s better at enforcing rules? The US government and its Declaration of Independence, Constitution, and regulatory authority or Mother Google? If you think the US government legal process into Google’s alleged fancy dancing with mere users is opaque, you are correct. The US government needs the Google more than Google Land needs the world’s governments. Who’s in charge of Google? The real authority is Mother Google, a ghost like iron maiden creating and enforcing with smart software many rules and regulations. Think of Mother Google operating from a digital Star Chamber. Banned from YouTube? Mother Google did it. Lost Web site traffic overnight? Mother Google did it? Lost control of your user data? Mother Google did not do that, of course.
A stern mother says, “You cannot make deep fakes involving your gym teacher and your fifth grade teacher. Do you hear me?” Thanks, Microsoft Bing. Great art.
The author of “Google Photos’ Magic Editor Will Refuse to Make These Edits.” The write up states:
Code within the latest version of Google Photos includes specific error messages that highlight the edits that Magic Editor will refuse to do. Magic Editor will refuse to edit photos of ID cards, receipts, images with personally identifiable information, human faces, and body parts. Magic Editor already avoids many of these edits but without specific error messages, leaving users guessing on what is allowed and what is not.
What’s interesting is that user have to discover that which is forbidden by experimenting. My reaction to this assertion is that Google does not want to get in trouble when a crafty teen cranks out fake IDs in order to visit some of the more interesting establishments in town.
I have a nagging suspicion or two I would like to share:
- The log files identifying which user tried to create what with which prompt would be interesting to review
- The list of don’ts is not published because it is adjusted to meet Google’s needs, not the users’
- Google wants to be able to say, “See, we are trying to keep the Internet safe, pure, and tidy.”
Net net: What happens when smart software enforces more potent and more subtle controls over the framing and presenting of information? Right, mom?
Stephen E Arnold, November 13, 2023
For Google Management No Hurdle Is Too High
November 10, 2023
This essay is the work of a dumb humanoid. No smart software required.
I read “Google’s Open Culture Collides With the Israel-Hamas War.” Note, gentle reader, that the Gray Lady charges for you to read her golden words of wisdom.
The main point of the write up is myth debunking. Google, as you may recall, is a wondrous place. The smartest people in the world (sorry, McKinsey, Booz Allen, JPMorgan Chase, et al, your employees are not Google grade. The proof? Those employees are not working at Google; therefore, the fentanyl thing, the Charlie Javice matter, the original BART mishap, etc.).
The young Googler looks at the high jump and says, “I am a Googler. I can jump over any hurdle. Logic and data will prevail.” Thanks, Microsoft Bing. With some Photoshop work, the image is a C+, not high school science club grade but “goog” enough.
The NYT reports as actual factual the following:
Google has long been a hub for employee activism, including over the company’s business with Israel. But workers looking to express support for Palestinians say they face hostility.
Is this a long-winded way to say, “Bias” or religious “persecution”? Yikes. At the Google, where data is the driver of decisions?
The news story offers:
Pro-Palestinian employees say the company has allowed supporters of Israel to speak freely about their opinions on the topic, while taking a heavy hand with Muslim employees who have criticized Israel’s retaliation in Gaza.
Interesting, but where’s the data, the objective information that comprises an intelligible signal?
The article continues:
But at Google, the issue has a unique meaning. Even compared with its Silicon Valley peers, Google has become a hub for employee activism, a legacy of the company’s open and informal founding culture.
I noted this somewhat downbeat sentence in the Gray Lady’s intentional or unintentional Google myth busting write up:
But now, he [a Google software engineer named Mr. Gilani] said, he’s worried that retaliation against Muslim employees is having a chilling effect on speech at Google, and he has developed a playbook for how to speak on the subject at work: Condemn Hamas and move on.
My view remains that Google is operating under the precepts of a high school science club. High school organizations like a science or math club do not want people in the meetings who cannot solder a defective LED bulb or who cannot talk about matrix multiplication. Is that discriminatory or a type of social barb wire fence to separate the good cattle from the bad sheep?
Several observations:
- Google management is confident it can jump over high hurdles. Google has management athletes in abundance
- The social issues within Google seem to clump like iron filings around a high school science club electro-magnet charged with race, religion, and gender. Note that I said “seem” because reality at Google may be a digital Utopia I am unable to perceive from rural Kentucky
- The article in the New York Times does little to keep the myth of Google and its happy logo from the dents and dings of culture.
I suppose there are data to prove that Google’s approach to management is on the money. What’s on the money is Google’s effort to generate advertising revenue, but that’s just the view of an old dinobaby.
Stephen E Arnold, November 10, 2023
Mommy, Mommy, He Will Not Share the Toys (The Rat!)
November 8, 2023
This essay is the work of a dumb humanoid. No smart software required.
In your past, did someone take your toy dump truck or walk up to you in the lunch room in full view of the other nine year olds and take your chocolate chip cookie? What an inappropriate action. What does the aggrieved nine year old do if he or she comes from an upper economic class? Call the family lawyer? Of course. That is a logical action. The cookie is not a cookie; it is a principle.
“That’s right, mommy. The big kid at school took my lunch and won’t let me play on the teeter totter. Please, help me, mommy. That big kid is not behaving right,” says the petulant child. The mommy is sympathetic. An injustice has been wrought upon her flesh and blood. Thanks, MidJourney. I learned that “nasty” is a forbidden word. It is a “nasty blow” that you dealt me.
“Google and Prominent Telecom Groups Call on Brussels to Act Over Apple’s Imessage” strikes me as a similar situation. A bigger child has taken the cookies. The aggrieved children want those cookies back. They also want retribution. Taking the cookies. That’s unjust from the petulant kids’ point of view.
The Financial Times’s article takes a different approach, using more mature language. Here’s a snippet of what’s shakin’ in the kindergarten mind:
Currently, only Apple users are able to communicate via iMessage, making its signature “blue bubble” texts a key factor in retaining iPhone owners’ loyalty, especially among younger consumers. When customers using smartphones running Google’s Android software join an iMessage chat group all the messages change color, indicating it has defaulted to standard SMS.
So what’s up? The FT reports:
Rivals have long sought to break iMessage’s exclusivity to Apple’s hardware, in the hope that it might encourage customers to switch to its devices. In a letter sent to the commission and seen by the Financial Times, the signatories, which include a Google senior vice-president and the chief executives of Vodafone, Deutsche Telekom, Telefónica and Orange, claimed Apple’s service meets the qualitative thresholds of the act. It therefore should be captured by the rules to “benefit European consumers and businesses”, they wrote.
I wonder if these giant corporations realize that some perceive many of their business actions as somewhat similar; specifically, the fences constructed so that competitors cannot encroach on their products and services.
I read the FT’s article as the equivalent of the child who had his cookie taken away. The parent — in this case — is the legal system of the European Union.
Those blue and green bubbles are to be shared. What will mommy decide? In the US, some mommies call their attorneys and threaten or take legal action. That’s right and just. I want those darned cookies and my mommy is going to get them, get the wrongdoers put in jail, and do significant reputational damage.
“Take my cookies; you pay,” some say in a most Googley way.
Stephen E Arnold, November 8, 2023
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