Google Management Method: Hive Mind, SEAL Approach
January 31, 2018
In the most unlikely source, I noted an insight about Google’s management style. The article which caught my attention appeared in the New York Post. Yep, the one with the big headlines and interesting photographs.
Titled “Why Bosses Should Let Their Employees Call the Shots” is ostensibly a book review. Navy SEAL Dave Cooper explains the key to management success in “The Culture Code: The Secrets of Highly Successful Groups. The book is apparently authored by Daniel Coyle, but the New York Post is probably not into the bibliographic minutia.
According to the New York Post’s understanding of the book by either Cooper or Coyle:
The advantage of a hive-mind culture can be seen as simple math. Encouraging risks and participation from all allows for a greater knowledge base and a stronger chance of someone presenting a non-traditional solution that otherwise might have been missed. Organizations that can successfully establish this sort of culture are best positioned to change the world.
Changing the world triggers the association with Google, the online advertising search giant, the solver of death, the creator of the Loon balloon, and the magnet which attracts the regulatory attention of the European Union. Yep, that Google.
I learned: that ads were not good. An engineer named Jeff Dean did not wait for a boss to tell him what to do. Nope, he innovated and solved the problem, noting “By 2014,” the AdWords engine was producing $160 million per day and advertising was providing 90 percent of Google’s revenues.”
The article states:
Authoritarian leadership has shown its limits. By calling on the intelligence and creativity of a select few, rather than employing every resource, these companies reduce their pool of ideas — and their potential for success. Organizations that encourage participation and creativity from their entire workforce will be the ones that succeed in an increasingly competitive and complex world.
Are their other approaches to management? Interesting question to which the answer is, “There’s no other choice.”
I would point out that the ad engine was inspired by GoTo.com, Overture.com, and Yahoo.com. I recall that Google settled a legal spat about the “inspiration” for about $1 billion.
Also, Jeff Dean, a former Alta Vista engineer, is a sharp cookie, but I am not sure he resolved the issues with ads in a short period of time. There were, I recall perhaps incorrectly, the need to figure out Chubby and other assorted problems.
Finally, the notion of a boss or bosses who distance themselves is an interesting one. However, when there is a question of responsibility, what’s a hive mind approach do to resolve the problem? Promote another person to be the boss.
Ah, the New York Post, tomorrow’s answer to management theory and organizational behavior. Now about those SEALs?
Stephen E Arnold, January 31, 2018
Amazon and Google Voice Recognition Easily Fooled
January 31, 2018
Voice recognition technology has vastly improved over the past decade, but it still has a long way to go before it responds like a quick-thinking science-fiction computer. CNET shares how funny and harmful voice recognition technology can be in the article, “Fooling Amazon and Googles’ Voice Recognition Isn’t Hard.” What exactly is the problem with voice recognition technology? If someone sounds like you, smart speakers like Google Home or Amazon Echo with Alexa will allow that person to use your credit cards and access your personal information.
The smart speakers can be trained to recognize voices, so that they can respond according to an individual. For example, families can program the smart speakers to recognize individual members so each person can access their personal information. It is quite easy to fool Alexa and Googles’ voice recognition. Purchases can be made vocally and personal information can be exposed. There are ways to take precautions, such as disabling voice purchasing and there are features to turn of broadcasting your personal information.
In their defense, Google said voice recognition should not be used as a security feature:
Google warns you when you first set up voice recognition that a similar voice might be able to access your info. In response to this story, Kara Stockton on the Google Assistant team offered the following statement over email: Users shouldn’t rely upon Voice Match as a security feature. It is possible for a user to not be identified, or for a guest to be identified as a connected user. Those cases are rare, but they do exist and we’re continuing to work on making the product better.’
Maybe silence is golden after all. It keeps credit cards and purchases free from vocal stealing.
Whitney Grace, January 31, 2018
Google News Says Goodbye to Russian Propaganda
January 29, 2018
The United States is still reeling from possible Russian interference in the 2016 presidential election. Every other day has some headline associated with the Trump Administration’s ties with the great bear, but what they still remain unclear. However, one cold, hard fact is that Russia did influence online news outlets and media companies are taking steps to guarantee it does not happen again. Motherboard reports that, “Eric Schmidt Says Google News Will ‘Engineer’ Russian Propaganda Out Of News Feed.”
Alphabet Executive Chairman Eric Schmidt has faced criticism that Google News still displays Russian Web sites in news feeds. In response, Schmidt responded that his company is well aware of the problem and have a plan to ferret out Russian propaganda. The top two Russian news outlets that are featured in Google News are Sputnik and RT. Both Sputnik and RT are owned by the Russian government and have ceaselessly argued their legitimacy. Their “legitimacy” allows them to benefit from Google AdSense.
Despite the false legitimacy, Schmidt said Alphabet is aware of Russia’s plans to influence western politics:
Schmidt said the Russian strategy is fairly transparent, and usually involves ‘amplification around a message.’ That information can be “repetitive, exploitative, false, [or] likely to have been weaponized,’ he said. ‘My own view is that these patterns can be detected, and that they can be taken down or deprioritized.’
The problem is that Alphabet has not really outlined their plans to deter Russian influence. Russian propaganda in the news bears some similarities to the Watergate Scandal during the Nixon Administration. We have yet to see the long-term aftermath, but it peeks our curiosity about how it will affect the United States in years to come.
Whitney Grace, January 29, 2018
Facebook and Google: An Easy Shift from Regulated to Menace
January 26, 2018
I read “George Soros: Facebook and Google a Menace to Society.” I thought the prevailing sentiment was regulation. Many industries are regulated, and some which should be like consulting are not.
The British newspaper which is popular in Harrod’s Creek for its digital commitment and its new chopped down form factor offered this nugget from George Soros, an interesting billionaire:
Facebook and Google have become “obstacles to innovation” and are a “menace” to society whose “days are numbered”, said billionaire investor and philanthropist George Soros at the World Economic Forum in Davos on Thursday. “Mining and oil companies exploit the physical environment; social media companies exploit the social environment,” said the Hungarian-American businessman, according to a transcript of his speech.
Let’s assume that Mr. Soros’ viewpoint grabs the hearts and minds of his fellow travelers. Will Facebook and Google face actions which are more than mere regulatory harnesses?
Not even good old Microsoft warranted the “menace” label. I think of menace as a word suggesting physical harm. Other definitions range from “a declaration of an intention to cause evil to happen” to scare, startle, or terrify.
Now Facebook and Google can be characterized in many ways. When we disseminate links to Facebook’s intellectual underbelly, none of the goslings is particularly frightened. When one of the DarkCyber researchers to I run a query on the GOOG, our blood does not run cold. We sigh, and run the same query on different systems, even www.searx.me which is often quite useful.
In my opinion, the PR stakes are rising for these superstars of the Silicon Valley way.
This will be interesting. Perhaps Philz Coffee fueled protests will become more common in Plastic Fantasticland. Could some wealthy Davos types fund such gatherings? The T shirts could become collectibles too.
Stephen E Arnold, January 26, 2018
Google Takes On Russia In Epic Fight
January 26, 2018
It is foolish to challenge Russia to a fight. Napoleon lost his throne because he tried to invade Russia during winter. Hitler pissed off Stalin during World War II, so Russia switched sides, then the Nazis invaded in winter. It is a really bad idea to invade Russia, especially in winter. Google is duking it out with Russia, but this war is digital so maybe Alphabet stands a chance. The Washington Report discusses the wired Cold war in, “Google Is Getting Pulled Into A Fight With Russia Over RT And Sputnik.” The real battle is with two Russian news outlets RT and Sputnik, but they are owned by the government.
The reason for battle is due to Russians apparent and supposed influence on US politics-most notably, the 2016 presidential election. Russia is accused of spreading fake news through RT and Sputnik. News outlets like Google News picks these up and are pushed to US readers. Russia is threatening to retaliate if Google pushes RT and Sputniks’ ratings lower in search rankings. Google decided to curb fake news stories that could be weaponized information against the US. Russia’s RT and Sputnik are amongst those that distribute fake news.
When asked why Russian-backed sites enjoy favorable placement on Google’s platforms, Schmidt said, ‘We are working on detecting this kind of scenario … de-ranking those kinds of sites. It’s basically RT and Sputnik are the two.’ He added that the company does not want to ban the outlets. And according to Google, the company does not re-rank individual websites.
Russia is, of course, is not happy. They claim that Google is being discriminatory and are demanding that Eric Schmidt explain himself. Google just wants to curb fake news and also make sure their platform is not used for nefarious purposes. Good luck, Google. Russia is hard to defeat, but how do they stand on the digital front?
Whitney Grace, January 26, 2018
Facebook and Google: Set Up a Standards Entity
January 25, 2018
Ah, governance. A murky word which means figuring out the rules of the road. Tough job.
I read “UK Advertisers urge Facebook and Google to Set Up Standards Body.” The idea is interesting. It reminds me of the hapless part time teacher who was supposed to manage my high school science club. Shortly before one of the wags ignited a smoke bomb in chemistry class, our science club was asked to stop playing pranks. Yep, that notion lasted less than 24 hours.
I think of Facebook, Google, and some other outfits as high school science and math clubs whose DNA is now more mature—just with niftier technology.
The write up ignores what I perceive as the basis of some interesting corporate behavior. I learned from the article:
Advertisers have called on Facebook and Google to establish an independent body to regulate and monitor content on both of their platforms.
Okay, both companies are supposed to generate a return for their shareholders. Both companies are not too keen on people not working in a sufficiently advanced field offering suggestions. This is similar to the concierge of a fancy hotel telling the bank president financing the outfit what to have for breakfast.
The write up opined in a “real” news way:
Google and Facebook should “thrash out some common principles” over content moderation and removal that could be adopted and enforced by an independent body, which they would fund, he [Phil Smith, director general of the Incorporated Society of British Advertiser or ISBA] said.
The write up reported:
Mr Smith, a former marketing director of Kraft, said advertisers expect the big technology companies to take action because consumers are becoming skeptical of digital advertising. “Our consumer research tells us that digital advertising is intrusive and not being trusted,” he said. Consumers “know that television advertising is regulated in some way – both the advertising and the content – but they don’t believe that to be the case in any respect when it comes to digital”.
Yep, great idea.
I believe that regulators are interested in paying more attention to Facebook and Google. I would toss Amazon and Apple into the basket as well.
However, the interest is less about sales and more about tax revenue.
How would a regulatory body go about making a modification to an automated algorithm which reacts to what users do in real time?
Facebook and Google operate in interesting ways; regulatory authorities may not be into the “interesting” thing.
Stephen E Arnold, January 25, 2018
Amazon and Google Voice Recognition Easily Fooled
January 25, 2018
Voice recognition technology has vastly improved over the past decade, but it still has a long way to go before it responds like a quick-thinking science-fiction computer. CNET shares how funny and harmful voice recognition technology can be in the article, “Fooling Amazon and Googles’ Voice Recognition Isn’t Hard.” What exactly is the problem with voice recognition technology? If someone sounds like you, smart speakers like Google Home or Amazon Echo with Alexa will allow that person to use your credit cards and access your personal information.
The smart speakers can be trained to recognize voices so that they can respond according to an individual. For example, families can program the smart speakers to recognize individual members so each person can access their personal information. It is quite easy to fool Alexa and Googles’ voice recognition. Purchases can be made vocally and personal information can be exposed. There are ways to take precautions, such as disabling voice purchasing and there are features to turn of broadcasting your personal information.
In their defense, Google said voice recognition should not be used as a security feature:
Google warns you when you first set up voice recognition that a similar voice might be able to access your info. In response to this story, Kara Stockton on the Google Assistant team offered the following statement over email: Users shouldn’t rely upon Voice Match as a security feature. It is possible for a user to not be identified, or for a guest to be identified as a connected user. Those cases are rare, but they do exist and we’re continuing to work on making the product better.’
Maybe silence is golden after all. It keeps credit cards and purchases free from vocal stealing.
Whitney Grace, January 25, 2018
Google News Says Goodbye to Russian Propaganda
January 23, 2018
The United States is still reeling from possible Russian interference in the 2016 presidential election. Every other day has some headline associated with the Trump Administration’s ties with the great bear, but what they still remain unclear. However, one cold, hard fact is that Russia did influence online news outlets and media companies are taking steps to guarantee it does not happen again. Motherboard reports that “Eric Schmidt Says Google News Will ‘Engineer’ Russian Propaganda Out Of News Feed.”
Alphabet Executive Chairman Eric Schmidt has faced criticism that Google News still displays Russian Web sites in news feeds. In response, Schmidt responded that his company is well aware of the problem and have a plan to ferret out Russian propaganda. The top two Russian news outlets that are featured in Google News are Sputnik and RT. Both Sputnik and RT are owned by the Russian government and have ceaselessly argued their legitimacy. Their “legitimacy” allows them to benefit from Google AdSense.
Despite the false legitimacy, Schmidt said Alphabet is aware of Russia’s plans to influence western politics:
Schmidt said the Russian strategy is fairly transparent, and usually involves ‘amplification around a message.’ That information can be “repetitive, exploitative, false, [or] likely to have been weaponized,’ he said. ‘My own view is that these patterns can be detected, and that they can be taken down or deprioritized.’
The problem is that Alphabet has not really outlined their plans to deter Russian influence. Russian propaganda in the news bears some similarities to the Watergate Scandal during the Nixon Administration. We have yet to see the long-term aftermath, but it peeks our curiosity about how it will affect the United States in years to come.
Whitney Grace, January 23, 2018
Google: Deprecation of Web Logs. Is It a Thing?
January 22, 2018
i don’t use Google’s publishing tools. Quite a few people do, but the company’s blogging platform has been lagging behind WordPress and some of the easy Web site builders like Squarespace, which makes blogging reasonably simple.
I noticed a deprecation of blog content when Google hid blog search on its Google News page. One has to run a query and then click to find the blog drop down. My hunch is that most people don’t bother. Some blogs are findable in the main Google Web search index if one uses desktop boat anchors to search Google.com. Mobile doesn’t work that way. Mobile is for crunchy content. Quite a few bloggers pump out write ups that don’t fit the crunchy model.
T0day I read “Please Don’t Kill the Blogs.” The write up strikes me as a good rundown of the steps Google is trying to take on tippy toes.
Why?
Blog content is a legal swamp. Imagine you are a Googler talking with Chinese officials. The officials point out that Blogger has some “interesting” content. What does Google do? Tell the Chinese they have have to mend their ways? Nope. Google wants to make sure it is able to claw back into the Chinese market, hire engineers, do business without waiting for a government agency to flash a green light, and make money. Did I mention make money? Maybe China is not a factor. Plug in your favorite country which is taking steps to control content. Same issue. Same solution.
What’s the fix?
Kill the blogs. Who cares. The Huffington Post is killing their open content. That’s a precedent for the GOOG.
Google may find a way to make its blogs rise again. On the other hand, the liability on some of the “interesting” content may be too great for a fleet of Loon balloons to hoist the service to the heights.
From my vantage point in Harrod’s Creek, Google’s blogs may have outlived their usefulness. Hey, if you can’t find the search system for blog content, who really cares?
Do you miss Tecnorati blog search? Will you miss Google blogs?
Maybe the answer is the same for each question?
Stephen E Arnold, January 22, 2018
Google Busts Fake News
January 22, 2018
Ever since fake news stories swamped the 2016 election and other events in 2017, the powers that be have pressured Google and other news sources to stop all the fake headlines. Soyacincau shares how Google plans to make take down the fall information in the article, “This Is How Google’s Clamping Down On Fake News.” Google has partnered with the International Fact-Checking Network (IFCN) to ensure that its search results and news stories are accurate.
What exactly is the IFCN?
The IFCN is a nonpartisan organization run by The Poynter Institute that advocates accuracy in online articles, and they hold an annual fact-checking conference, alongside funding fellowships and training for would-be fake news busters. Google has plans to work with them in a handful of ways to help fix the fake news epidemic, one being to offer free fact-checking tools, expanding their code of principles into new regions and generally increasing the number of verified fact-checkers worldwide.
Google is really taking the lead in quashing fake news. They will host workshops, coaching, and financial assistance for new fact-checking organizations. They also plan to translate IFCN’s code of principles into ten languages, provide training sessions, and access to an engineering time bank. Google partnered with Snopes and Politifact in the past, but the fake news keeps coming. Hopefully, this will have an impact.
Whitney Grace, January 22, 2018
-
- Subscribe to Beyond Search
Feature archive
News archive
-
