Facebook Is Definitely Evil: Plus or Minus Three Percent at a 95 Percent Confidence Level
March 2, 2020
The Verge Tech Survey 2020 allegedly and theoretically reveals the deepest thoughts, preferences, and perceptions of people in the US. The details of these people are sketchy, but that’s not the point of the survey. The findings suggest that Facebook is a problem. Amazon is a problem. Other big tech companies are problems. Trouble right here is digital city.
The survey findings come from a survey of 1123 people “nationally representative of the US.” There was no information about income, group with which the subject identifies, or methodology. But the result is a plus or minus three percent at a 95 percent confidence level. That sure seems okay despite DarkCyber’s questions about:
- Sample selection. Who pulled the sample, from where, were people volunteers, etc.
- “Nationally representative” means what? Was it the proportional representation method? How many people from Montana and the other “states”? What about Puerto Rico? Who worked for which company?
- Plus or minus three percent. That’s a swing at a 95 percent confidence level. In terms of optical character recognition that works out to three to six errors per page about 95 percent of the time. Is this close enough for a drone strike or an enforcement action. Oh, right, this is a survey about big tech. Big tech doesn’t think the DarkCyber way, right?
- What were the socio economic strata of the individuals in the sample?
What’s revealed or discovered?
First, people love most of the high profile “names” or “brands.” Amazon is numero uno, the Google is number two, and YouTube (which is the Google in case you have forgotten is number three. So far, the data look like a name recognition test. “Do you prefer this unknown lye soap or Dove?” Yep, people prefer Dove. But lye soap may be making a come back.
The stunning finding is that Facebook and Twitter impact society in a negative way. Contrast this to lovable Google and Amazon, 72 percent are favorable to the Google and 70 percent are favorable to Amazon.
Here’s the data about which companies people trust. Darned Amazing. People trust Microsoft and Amazon the most.
Which companies do the homeless and people in rural West Virginia trust?
Plus 72 percent of the sample believe Facebook has too much “power.” What does power mean? No clue for the context of this survey.
Gentle reader, please, examine the article containing these data. I want to go back in time and reflect on the people who struggled in my statistics classes. Painful memories but I picked up some cash tutoring. I got out of that business because some folks don’t grasp numerical recipes.
Stephen E Arnold, March 2, 20020
Clever Teens and a Less Than Clever Instagram
March 1, 2020
Teenagers are young, inexperienced, and do anything for a laugh. Most of their time their antics result in trouble with horrible consequences, but this time the victim is Instagram. Instagram is one of the most popular social media platforms for teenagers and, being a generation who never knew a world without the Internet, they figured out how to hack aka mess with the algorithm. CNET has the story about, “Teens Have Figured Out How To Mess With Instagram’s Tracking Algorithm.”
Teenagers may post their entire lives on social media, but some of them are concerned about social media platforms such as Instagram tracking their data. They especially do not like Instagram tracking them, so they formed a plan. Using groups of trusted friends with access to multiple accounts, teenagers are fooling Instagram. Here is how:
“First, make multiple accounts. You might have an Instagram account dedicated to you and friends, or another just for your hobby. Give access to one of these low-risk accounts to someone you trust.
Then request a password reset, and send the link to that trusted friend who’ll log on from a different device. Password resets don’t end Instagram sessions, so both you and the second person will be able to access the same account at the same time.
Finally, by having someone else post the photo, Instagram grabs metadata from a new, fresh device. Repeat this process with a network of, say, 20 users in 20 different locations with 20 different devices? Now you’re giving Instagram quite the confusing cocktail of data.”
The hilarious part is that while it is not against Instagram’s policies, the parent company Facebook advises against it because of security risks. While it is laughable that Facebook is worried about privacy, when that company and other collect user data to tailor Internet experiences with personalized ads. However, if one person on the Instagram account posted something malicious, the entire group is accountable.
In order to have access to one of these “hacking” accounts, users must follow strict rules. They must only post content that the original users approve, do not accept follow requests or follow others, and any violations results in dismissal from access.
Clever teens. Less clever Instagram and, by extension, the fun folks at Facebook.
Whitney Grace, March 1, 2020
Facebook PR: Lean In, Reframe, and Output Word Salad
February 28, 2020
“Facebook’s Sheryl Sandberg Defends Her Company and Her Reputation in Wide-Ranging Interview” is an interesting example of corporate PR, “running for office” preparation, and really heartfelt, super sincere explanations.
A techno journalist of significant stature wrote a book about Facebook. Allegedly the effort involved hundreds of interviews with Facebookers past and present. DarkCyber has not read Facebook: The Inside Story. DarkCyber does not use Facebook to locate “friends”—although one of our deceased dogs has a Facebook page.
This interview with an NBC journalist appears to be a little bit about the book, a little bit about Facebook; for example:
“I wish so much that the world could see the Mark I know,” Sandberg said. “Mark is an enormously, enormously talented guy. He has a great product sense. … People think he doesn’t understand people. That’s just clearly wrong.
Right, clearly wrong. Facebook is suing NSO Group. Facebook is suing a partner OneAudience. Facebook is using legal weapons to demonstrate how Facebook “understands people.” Right. DarkCyber thinks it recalls a bit of an issue with Cambridge Analytica, a zippy researcher, and a whistle blower with a keen fashion sense. But maybe that was a hallucination. People do have them. People also reshape facts into confections of delight.
We noted this statement from the NBC story:
Sandberg also offered her most robust defense to date of Facebook’s business model and its vast collection of personal data, which she said was necessary to offer users a better content and advertising experience. “There is growing concern, which is based on a lack of understanding, that we are using people’s information in a bad way. We are selling it. We are giving it away. We are violating it. None of that’s true. We do not sell data,” she said. “Here’s what we do: We take your information and we show you personalized ads … [to give you] a much better experience.”
Yep, experience.
Lean in. Be sincere. Deliver factoids. Let the lawyers do their work.
Mr. Zuckerberg understands people. Right.
Stephen E Arnold, February 28, 2020
Want Facebook Statistics?
February 19, 2020
If you want a round up of Facebook statistics, take a look at “Facebook Statistics You Need to Know.” The data come from secondary sources. You may want to verify the factoids before you head to a job interview at Facebook. If you are applying for work at a social media company or a mid tier consulting firm, go with the numbers. Here are three which DarkCyber noted:
An okay, boomer number: People aged 65 and over are the fastest-growing demographic on Facebook
An Amazon wake up call: In the U.S., 15% of social media users use Facebook to shop
TV executive, are you in touch with viewer preferences? Square Facebook videos get 35% more views than landscape videos
No data are presented about the percentage of Mr. Zuckerberg’s neighbors in Palo Alto who dislike him, however.
Stephen E Arnold, February 19, 2020
Facebook: Chock Full of Good Ideas
December 31, 2019
Investigators are not a priority for Facebook. How does DarkCyber know this? “WhatsApp to Add ‘Disappearing Messages’ Feature Soon” explained a function that may make those managing interesting groups to have more control over content.
Here’s the statement which caught the attention of our alert service:
With the ‘Delete Messages’ feature, group admins will able to select a specific duration for messages on the group and once a message crosses the duration, it will be automatically deleted, news portal GSMArena reported recently. Initially, the new feature was expected to be available for both individual chats and group chats, but now the report claims that the feature will be limited to group chats only. The ‘Delete Messages’ feature for group chats will make it easy for the admins to manage old messages and chats.
How many coordinators will find this new feature helpful? Too many.
Stephen E Arnold, December 31, 2019
Business 101: Incentives Work at Facebook. Talk, Not So Much
December 18, 2019
Many years ago, I worked on a project for a very large, quite paranoid company. I am not sure how I landed a project to interview about two dozen unit CEOs and interview each about technology. As I recall, my task was to group the CEOs into three categories:
Bluebirds—These were the CEOs who understood technology germane to their business unit, evidenced no particular fear testing and integrating such technology, and who were following the company’s marching orders.
Canaries—These were executives who evidenced fear of technology. These individuals were not likely to move forward in order to reduce costs and staff using technology whilst increasing revenue and profits for the company.
Sparrows—These were hapless commodity CEOs who did not know much about technology, were happy snacking near careless MBAs lunching in the park, and who generally reacted to what most other CEOs were doing with regards to technology.
I had a bunch of fancy criteria, scoring sheets, prepared and consistent questions, plus other odds and ends required for such a subjective job.
My findings, I believe, revealed that the technology question was stupid. The CEOs were accountants and lawyers. Knowledge of technology was abysmal. The CEOs as a group responded to one thing—bonuses and raises. Chatter about technology was essentially irrelevant.
Whatever DNA this group of big time “leaders” had was warped in the intense radiation of benchmarks needed to take home a fat pay packet and get a bonus big enough to choke an investment banker.
I thought of this project when I read “Facebook Is Still Prioritizing Scale over Safety.” There’s quite a bit of yada yada in the write up, but this segment explains what drives Facebook:
Facebook calls its product managers’ ability to hit their metric “impact,” and impact can count for high percentages of product managers’ evaluations, though it varies by position and level. At the end of the evaluation process, each individual is assigned a rating by a manager — ranging from “doesn’t meet expectations” to “redefines expectations” — which is algorithmically tied to their compensation. Managers at Facebook aren’t given discretionary raise pools (raises are handed out evenly based on ratings) and there is no appeals process for evaluations, making a good rating paramount if you work at Facebook.
In order to be a bluebird, Facebook managers follow the incentive breadcrumbs. Why? Money. Public statements and other interesting Facebook behavior are irrelevant.
Why? The explanation may be found in the precepts of high school science club management methods. These are not taught in MBA school; these are learned in high school science club meetings and late night dorm sessions among programmers and assorted engineering wizards.
To fix Facebook, change the incentives.
Stephen E Arnold, December 18, 2019
Facebook Helps Employees Think
December 4, 2019
I read the headline “Facebook Gives Workers a Chatbot to Appease That Prying Uncle. The “Liam Bot” Teaches Employees What to Say If Friends or Family Ask Difficult Questions about the Company over the Holidays.”
I thought “Liam” was a misspelling of “liar.” Upon a second look, I realized that “Liam” was a friendly, neutral, even trustworthy word.
Is this a photograph of one of Liam’s ancestors? DarkCyber believes that this is not Facebook’s Liam. But the possibility of this individual’s DNA finding its way to Facebook is interesting to contemplate.
The main point of the write up is that Facebook is not sure what employees will say when asked a question. To address the problem, the company has rolled out a smart system to provide some digital support to the Facebookers who have to answer spontaneously.
The write up explains that answer should point out that Facebook seeks information from experts. No definition of an “expert” is provided it seems. But that’s a minor point because we’re are doing damage control here, not thinking.
Other steps Facebook is taking to deal with interesting content includes contractors who review information before it goes live, identify hate speech, and other hand waving.
Google explained that volume makes it difficult to catch certain types of interesting content. Bigness is a burden for sure, right?
I circled in True Blue marker this statement from the write up:
In its answers, the Liam Bot often links to company blog posts and news releases. It doesn’t just provide answers to difficult questions about Facebook’s role in the world, either. Liam Bot is also practical with personal technology advice.
Several observations:
- A brain implant might be a useful supplement to Liam
- Activating the employee’s mobile phone to video and record conversation would provide useful training data
- Chat bots are quite useful, particularly when interacting in a spontaneous manner with friends and family. Why look a person in the eye. Just read from the mobile phone.\
Facebook is a pioneer following in the footsteps of individuals who wanted to control thinking and speaking. Who were these individuals?
Ask Liam, please. Not even IBM Watson can help with this question.
Stephen E Arnold, December 4, 2019
Information about Facebook Ads
November 15, 2019
Advertisements are one way companies keep tabs on their competition. Unless they resort to corporate espionage, the only way companies learn about ad campaigns is when they are shared with the public. Companies spend millions of dollars to advertise on the Facebook, which is how the social media platform generates most of its income. In fact, mobile ads bring in the most advertising profit for Facebook, accounting for 84% of their entire revenue.
Unlike other social media platforms, television, radio, and print mediums, there is tool companies can use to spy on their competition’s Facebook ad campaigns. Admin PowerAdSpy posted a YouTube video entitled, “How To Spy On Your Competitor’s Facebook Ads With The Best Ad Spy Tools In The World Power AdSpy.”
According to the video, Facebook has 2.38 billion monthly users, which is almost 1/3 of the world’s population. Since Facebook has such a large user base, it is a gold mine for companies wanting to advertise their goods and services. The video also reports there are 3 million companies with advertising campaigns on Facebook. Facebook ads have seen a 66% return on ad spend (ROAS, money spent on an ad campaign) in 2019’s first quarter.
It is becoming cheaper to advertise on Facebook and Power AdSpy claims its set of advertising spy tools will help companies improve their Facebook advertising strategy. The biggest problem is the video does not say how.
The video is obviously made by someone with a less than fluent grasp on the English language and they relied on free graphics to make a professional, albeit cheap looking video. It would be impressive for a school project, but not to sell a set of marketing tools to a company. What is even worse is that Power AdSpy claims to return heaps of cash, at least the clipart graphics promise that ROI.
Software companies at least explain how their products work in theory on advertising campaigns with the promise of more tailored solutions. Power AdPlay’s own ad campaign is less than grammatically correct. If they cannot get that part right, the product itself might be sketchy.
Whitney Grace, November 15, 2019
Facebook: Following the Credge of Innovation
November 5, 2019
Cue the music. There’s nothing like a logo. Nothing in this world. DarkCyber noted the Credge logo innovation. Not to be outdone, Facebook, a very popular and profitable company, has added a logo. It looks like this.
See the innovation. The logo changes colors depending upon what a happy and possibly insecure Facebook user is doing at a particular time. A context aware logo! And DarkCyber thought Einstein was insightful and semi-creative. Al, you are not in Facebook’s league.
Why? Well that answer appears in a Facebook post called “Introducing Our New Company Brand.” DarkCyber learned:
The new branding was designed for clarity, and uses custom typography and capitalization to create visual distinction between the company and app.
Facebook is quite expert at clarity.
Is DarkCyber Confused?
No, DarkCyber understands. A new logo takes companies to the credge of innovation.
Stephen E Arnold, November 4, 2019
Zuck Under Fire
November 5, 2019
Mark Zuckerberg might be the lead smart dude at Facebook, but that is only one facet of his career. The Sydney Morning Herald published an editorial about Zuckerberg called, “Mr. Zuckerberg, Have You Considered Retirement?” and it opened with the following description of him:
“If I were Mark Zuckerberg — newfound defender-to-the-death of liberal free expression even if it includes outright lying except if there are female nipples, a would-be curer of all the world’s disease, side-gig education reformer, immigration crusader, quirky dad, fifth wealthiest person in the world, hobnobber to pundits and politicians and all-around do-gooder digital hegemony who is also now vying to run the world’s money supply, I mean my God, Mark, where does all this end?”
Whoa! Zuckerberg has his hands full! Farhad Manjoo, the editorial’s author, suggested that Zuckerberg should vanish from the spotlight and retire to a nice, quiet Pacific island. He draws a similarity between Microsoft founder Bill Gates, who stepped down from the company and transformed himself into a philanthropic billionaire. Google founders Larry Page and Sergey Brin pulled back too and are basically ghosting society.
Manjoo did state that Zuckerberg’s commitment to addressing hot topics might be seen as admirable, but his responses to his opponents are confusing and have mixed up what is good for Facebook vs. what is good for the US. Democrats have turned him into one of the party’s villains and the republicans are not to fond of him either.
Zuckerberg has a lot of power due to his wealth, most of which he earned by applying his intelligence to a product that became part of everyday life. He bows, however, to making money and “supporting” anyone that will put more dollars in his pocket.
Do not forget that Zuckerberg has high functioning autism spectrum disorder, which explains his awkward behavior in public. That does not excuse his behavior towards politics and amassing more and more wealth without a conscious. He is socially awkward, not ignorant of the world.
Whitney Grace, November 4, 2019
-
- Subscribe to Beyond Search
Feature archive
News archive
-
