Meta Management: Building More Sort Of Maybe
January 21, 2026
Modern management examples are often difficult to figure out. One company with an interesting management approach is Meta (né Facebook).
Meta is focused on growing its AI to be the best in the tech industry, but they’re certainly going about it like an ADHD kid. Does Zuckerberg have that along with autism? We don’t know but we do know that CNBC examines the details about Meta’s strategy: “From Llamas To Avocados: Meta’s Shifting AI Strategy Is Causing Internal Confusion.”
Meta currently has a hiring spree in hopes to rival Anthropic, Google, and OpenAI. It, however, remains behind its competitors who continue to roll out further advances in AI technology. Meta is working on a successor to Llama and it is developing a new AI model named Avocado.
Meanwhile Wall Street is scratching its head and wondering where Meta is headed. Investors are curious about Meta’s ROI and its investment levels. People are still advised to buy stock in Meta (and Alphabet too).
Here’s what Zuckerberg thinks according the estimable CNBC information service:
“But Zuckerberg has much grander ambitions, and the new guard he’s brought in to push the future vision of AI has no background in online ads. The 41-year-old founder, with a net worth of more than $230 billion, has suggested that if Meta doesn’t take big swings, it risks becoming an afterthought in a world that’s poised to be defined by AI.”
He’s debating about what to release via open source and what to make proprietary.
Several observations:
- There is some reported management actions in the helmet and goggle unit. RIFs I think these are called
- One of the former big guns in AI at Meta is now in France grousing about Meta’s management methods. (Personally I find these types of company complainers fascinating. Mr. Zuckerberg did not. Yann LeCun ponder AI and complains.)
- The organization of the firm is under the seasoned, mature, well-informed professional AI Wang.
Will Meta’s management method lead the firm to AI glory? Online advertising will keep the money flowing, but will Meta be able to compete, catch up, and then pull ahead of the Apple-Google combine, the hyper promoting OpenAI, or the consulting boutique Googzilla? Yeah, sure.
Whitney Grace, January 21, 2026
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