Apple and Google: Lots of Nots, Nos, and Talk
January 15, 2026
Another dinobaby post. No AI unless it is an image. This dinobaby is not Grandma Moses, just Grandpa Arnold.
This is the dinobaby, an 81 year old dinobaby. In my 60 plus year work career I have been around, in, and through what I call “not and no” PR. The basic idea is that one floods the zones with statements about what an organization will do. Examples range from “our Wi-Fi sniffers will not log home access point data” to “our AI service will not capture personal details” to “our security policies will not hamper usability of our devices.” I could go on, but each of these statements were uttered in meetings, in conference “hallway” conversations, or in public podcasts.
Thanks, Venice.ai. Good enough. See I am prevaricating. This image sucks. The logos are weird. GW looks like a wax figure.
I want to tell you that if the Nots and Nos identified in the flood of write ups about the Apple Google AI tie up immutable like Milton’s description of his God, the nots and nos are essentially pre-emptive PR. Both firms are data collection systems. The nature of the online world is that data are logged, metadata captured and mindlessly processed for a statistical signal, and content processed simply because “why not?”
Here’s a representative write up about the Apple Google nots and nos: “Report: Apple to Fine-Tune Gemini Independently, No Google Branding on Siri, More.” So what’s the more that these estimable firms will not do? Here’s an example:
Although the final experience may change from the current implementation, this partly echoes a Bloomberg report from late last year, in which Mark Gurman said: “I don’t expect either company to ever discuss this partnership publicly, and you shouldn’t expect this to mean Siri will be flooded with Google services or Gemini features already found on Android devices. It just means Siri will be powered by a model that can actually provide the AI features that users expect — all with an Apple user interface.”
How about this write up: “Official: Apple Intelligence & Siri To Be Powered By Google Gemini.”
Source details how Apple’s Gemini deal works: new Siri features launching in spring and at WWDC, Apple can finetune Gemini, no Google branding, and more
Let’s think about what a person who thinks the way my team does. Here are what we can do with these nots and nos:
- Just log everything and don’t talk about the data
- Develop specialized features that provide new information about use of the AI service
- Monitor the actions of our partners so we can be prepared or just pounce on good ideas captured with our “phone home” code
- Skew the functionality so that our partners become more dependent on our products and services; for example, exclusive features only for their users.
The possibilities are endless. Depending upon the incentives and controls put in place for this tie up, the employees of Apple and Google may do what’s needed to hit their goals. One can do PR about what won’t happen but the reality of certain big technology companies is that these outfits defy normal ethical boundaries, view themselves as the equivalent of nation states, and have a track record of insisting that bending mobile devices do not bend and that information of a personal nature is not cross correlated.
Watch the pre-emptive PR moves by Apple and Google. These outfits care about their worlds, not those of the user.
Just keep in mind that I am an old, very old, dinobaby. I have some experience in these matters.
Stephen E Arnold, January 15, 2025
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