How Do You Get Numbers for Copilot? Microsoft Has a Good Idea
December 22, 2025
Another dinobaby post. No AI unless it is an image. This dinobaby is not Grandma Moses, just Grandpa Arnold.
In past couple of days, I tested some of the latest and greatest from the big tech outfits destined to control information flow. I uploaded text to Gemini, asked it a question answered in the test, and it spit out the incorrect answer. Score one for the Googlers. Then I selected an output from ChatGPT and asked it to determine who was really innovating in a very, very narrow online market space. ChatGPT did not disappoint. It just made up a non-existent person. Okay Sam AI-Man, I think you and Microsoft need to do some engineering.
Could a TV maker charge users to uninstall a high value service like Copilot? Could Microsoft make the uninstall app available for a fee via its online software store? Could both the TV maker and Microsoft just ignore the howls of the demented few who don’t love Copilot? Yeah, I go with ignore. Thanks, Venice.ai. Good enough.
And what did Microsoft do with its Copilot online service? According to Engadget, “LG quietly added an unremovable Microsoft Copilot app to TVs.” The write up reports:
Several LG smart TV owners have taken to Reddit over the past few days to complain that they suddenly have a Copilot app on the device
But Microsoft has a seductive way about its dealings. Engadget points out:
[LG TV owners] cannot uninstall it.
Let’s think about this. Most smart TVs come with highly valuable to the TV maker baloney applications. These can be uninstalled if one takes the time. I don’t watch TV very much, so I just leave the set the way it was. I routinely ignore pleas to update the software. I listen, so I don’t care if weird reminders obscure the visuals.
The Engadget article states:
LG said during the 2025 CES season that it would have a Copilot-powered AI Search in its next wave of TV models, but putting in a permanent AI fixture is sure to leave a bad taste in many customers’ mouths, particularly since Copilot hasn’t been particularly popular among people using AI assistants.
Okay, Microsoft has a vision for itself. It wants to be the AI operating system just as Google and other companies desire. Microsoft has been a bit pushy. I suppose I would come up with ideas that build “numbers” and provide fodder for the Microsoft publicity machine. If I hypothesize myself in a meeting at Microsoft (where I have been but that was years ago), I would reason this way:
- We need numbers.
- Why not pay a TV outfit to install Copilot.
- Then either pay more or provide some inducements to our TV partner to make Copilot permanent; that is, the TV owner has no choice.
The pushback for this hypothetical suggestion would be:
- How much?
- How many for sure?
- How much consumer backlash?
I further hypothesize that I would say:
- We float some trial balloon numbers and go from there.
- We focus on high end models because those people are more likely to be willing to pay for additional Microsoft services
- Who cares about consumer backlash? These are TVs and we are cloud and AI people.
Obviously my hypothetical suggestion or something similar to it took place at Microsoft. Then LG saw the light or more likely the check with some big numbers imprinted on it, and the deal was done.
The painful reality of consumer-facing services is that something like 95 percent of the consumers do not change the defaults. By making something uninstallable will not even register as a problem for most consumers.
Therefore, the logic of the LG play is rock solid. Microsoft can add the LG TVs with Copilot to its confirmed Copilot user numbers. Win.
Microsoft is not in the TV business so this is just advertising. Win
Microsoft is not a consumer product company like a TV set company. Win.
As a result, the lack of an uninstall option makes sense. If a lawyer or some other important entity complains, making Copilot something a user can remove eliminates the problem.
Love those LGs. Next up microwaves, freezers, smart lights, and possibly electric blankets. Numbers are important. Users demonstrate proof that Microsoft is on the right path.
But what about revenue from Copilot. No problem. Raise the cost of other services. Charging Outlook users per message seems like an idea worth pursuing? My hypothetical self would argue with type of toll or taxi meter approach. A per pixel charge in Paint seems plausible as well.
The reality is that I believe LG will backtrack. Does it need the grief?
Stephen E Arnold, December 22, 2025
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